Industrial Design Studio – From Concept to Product
SECCI Concept Design is an Italian industrial design studio helping companies turn ideas into successful physical products. We work with manufacturers, brands and startups that need more than a good-looking concept: they need a product that can be developed, engineered, prototyped and brought to production with clarity.
Our work covers industrial design, product strategy, CMF, user experience, design for manufacturing, prototyping support and sourcing coordination. We focus on products where form, function, materials and production constraints must move together: smart home devices, home appliances, wellness products, beauty devices, lighting and professional equipment.
Based between Italy and China, SECCI connects European design culture with direct manufacturing experience. This allows us to support clients from the first product idea to supplier interaction, prototype review, tooling discussion and production handoff. We use design as a strategic tool to define product identity, improve usability, reduce development risks and create solutions that are distinctive, manufacturable and ready for the market.
Our approach is pragmatic and collaborative. Every project starts by understanding the user, business goal, target price, technical limits and real production context. From there, we develop concepts that are visually strong, feasible, coherent with the brand and aligned with industrial constraints.
SECCI Concept Design has worked across different product categories and international markets, supporting clients in Europe and Asia. This cross-sector experience helps us transfer knowledge from one industry to another and identify opportunities often missed when design, engineering and production are treated as separate worlds.
We believe good design is not only about creating something new. It is about improving how a product works, how it is made, how it feels in use and how it creates value for the company and for the people who use it.
"We were very satisfied with the collaboration and the quality of the work delivered."
May 20, 2026
SEO, Nues Vapes Srl
Jacopo Zedda
Consumer products & services
Rome, Italy
1-10 Employees
Online Review
SECCI Concept Design provided product design services for a vaping company. The team created a design concept for a new project, focusing on the product's identity and the client's brand.
SECCI Concept Design delivered a design that aligned with the client's vision and improved the product's premium positioning. The team managed the project professionally, delivering on time and responding to the client's feedback and needs. Their creativity and strategic vision stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the SEO of Nues Vapes Srl
Describe what your company does in a single sentence.
Nues Vapes is a modern vape brand focused on premium disposable vaping devices that combine sleek design, smooth performance and carefully selected flavors. We aim to deliver a stylish and high-quality experience for adult consumers.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire SECCI Concept Design to accomplish?
We hired SECCI Concept Design to develop the design concept for the NIO project. Their role was to create a modern, premium and distinctive product identity aligned with our brand vision, with particular attention to aesthetics, user experience and contemporary market positioning.
SOLUTION
How did you find SECCI Concept Design?
Online Search
Why did you select SECCI Concept Design over others?
Company values aligned
How many teammates from SECCI Concept Design were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The scope of work included the development of the complete design concept for the NIO project, with a focus on creating a strong and recognizable premium identity. Key deliverables included product design direction, visual concept development, aesthetic refinement, branding alignment, and the creation of design proposals aimed at achieving a modern, elegant and market-oriented final result.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The project successfully resulted in the creation of a strong and recognizable design identity for the NIO project. The final design direction aligned perfectly with our brand vision, improved the product’s premium positioning, and provided a modern and market-ready visual concept that could effectively support future branding and commercial development.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
SECCI Concept Design managed the project in a professional and organized way throughout the entire collaboration. They delivered the requested materials on time, maintained clear communication, and were highly responsive to our feedback and evolving needs. Their ability to understand our vision and translate it into a refined and premium design direction made the collaboration smooth and efficient.
What was your primary form of communication with SECCI Concept Design?
In-Person Meeting
What did you find most impressive or unique about this company?
What impressed us most about SECCI Concept Design was their ability to combine creativity, premium aesthetics and strategic vision into a cohesive design approach. They quickly understood the identity we wanted for the NIO project and transformed it into a modern, distinctive and market-oriented concept with great attention to detail.
Are there any areas for improvement or something SECCI Concept Design could have done differently?
Overall, we were very satisfied with the collaboration and the quality of the work delivered. Communication, creativity and project management were all handled professionally. At this stage, we do not see any major areas for improvement, as the project met our expectations and objectives successfully.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Product Design Services for Kitchen Appliance Company
Graphic DesignProduct Design
Merchandise Design
+3
Confidential
Oct. - Nov. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
“They improved the product interaction and turned the control system into a distinctive design feature.”
SECCI Concept Design provided product design services for a kitchen appliance company. The team worked on the client's stand mixer, giving it a stronger identity and improving user interaction.
SECCI Concept Design met all project milestones ahead of schedule. The team demonstrated effective communication and quickly addressed any issues or feedback. The client was impressed by the team's ability to drive innovation in a mature product category, enhancing the product's interaction.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the International Sales Manager of Dongguan Assiduous Electronics Technology Co., Ltd
Describe what your company does in a single sentence.
I work at Assiduous Electronics Technology Co., Ltd., a company based in Guangdong, China, specialized in the development and manufacturing of kitchen appliances and small household appliances for international markets.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire SECCI Concept Design to accomplish?
stand mixer
SOLUTION
How did you find SECCI Concept Design?
Online Search
Referral
Why did you select SECCI Concept Design over others?
High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from SECCI Concept Design were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Secci Concept Design helped us create a clear and distinctive stand mixer design. the project gave the product a stronger identity and improved the user interaction through the ring control. the design was realistic for manufacturing and gave us a solid direction for development. and a very sucessful stand mixer for our factory.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
met all project milestones ahead of schedule
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The Secci Concept Design consistently met deadlines, communicated effectively, and quickly addressed any issues or feedback.
What was your primary form of communication with SECCI Concept Design?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most was their ability to find a meaningful innovation in a mature product category. They did not simply create a new external style. They improved the product interaction and turned the control system into a distinctive design feature.
Are there any areas for improvement or something SECCI Concept Design could have done differently?
Refer to our stand mixer project, all good.
RATINGS
5.0
"Worth to cooperate again."
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-2 of
2 Reviews
Our Story
We are SECCI Concept Design, an award-winning, compact EU–China industrial design studio blending strategists, designers, engineers and sourcing experts across Rome and Dongguan. We turn concepts into manufacturable products—wearables, appliances, connected devices—by combining user insight, DFM engineering, sustainability and market validation.
We deliver full-cycle development, supplier integration, and award-winning, globally sold designs.
Meet the Team
Enrico SecciFounder and Design Director
Industrial designer and founder of SECCI Concept Design. Enrico leads product strategy, concept design, CMF, 3D development and production oriented design processes for physical products.
What Sets Us Apart
Design connected to manufacturing
We design physical products with production in mind from the first concept, considering materials, tooling, assembly, cost and supplier dialogue.
Europe China product development bridge
Our experience between Italian design culture and Chinese manufacturing helps clients move faster from concept to prototype and production.
Cross category industrial design experience
We work across smart home, appliances, wellness, beauty devices, lighting and professional products, transferring knowledge between different sectors.
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