ScaleLogik

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Outscraper

Describe what your company does in a single sentence.

 We are a SaaS company providing a no-code data extraction and business intelligence report.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ScaleLogik to accomplish?

• SEO and GEO Audit
• SEO and GEO Scale (retainer program)

SOLUTION

How did you find ScaleLogik?

• Online Search
• Referral

Why did you select ScaleLogik over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ScaleLogik were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Phase 1: SEO Audit The SEO audit is the foundation of the engagement. We will review the website’s current performance, technical health, content structure, keyword visibility, competitor landscape, and AI search readiness. Key Deliverables 

1. Technical SEO Audit We will review the site for technical issues that may affect crawling, indexing, rankings, and user experience. This includes: Crawlability and indexability review Sitemap and robots.txt review Canonical tag checks Redirect and broken link issues Page speed and Core Web Vitals review Duplicate content issues URL structure review Schema markup opportunities Internal linking structure review Technical issues affecting priority pages
2. Content and Site Structure Review We will evaluate how well the current site structure supports organic growth, topical authority, and buyer intent. This includes: Review of main service/product pages Blog/content performance review Keyword-to-page mapping Content gaps and cannibalization checks Topic cluster opportunities Review of page titles, meta descriptions, H1s, and headings Content quality and search intent alignment Conversion alignment of SEO pages 
3. GEO / AI Visibility Review Because search is shifting toward AI-generated answers, we will also review how clearly the brand, services, and expertise are represented for AI search systems. This includes: Brand/entity clarity review AI citation readiness Service and expertise clarity Content structure for answer engines Authority signals across the site Opportunities to improve visibility in AI search experiences
4. Competitor Review We will compare the website against relevant competitors to understand where the biggest opportunities are. This includes: Competitor keyword comparison Competitor content gap analysis Competitor page structure review Authority and backlink direction review SERP opportunity review Priority topics and pages competitors are winning
5. Quick Wins and 90-Day Roadmap The audit will end with a clear action plan, not just a list of problems. This includes: High-priority fixes Quick-win page optimizations Technical fixes to prioritize first Content updates needed New content opportunities Internal linking opportunities 90-day SEO execution roadmap Walkthrough call to explain the findings and next steps 

Phase 2: SEO Scale Monthly Execution After the audit, the SEO Scale program focuses on implementation, prioritization, and ongoing growth. This is for clients that need more aggressive support across technical SEO, content optimization, AI visibility, and conversion-focused organic growth. Monthly Scope of Work

1. Monthly SEO Strategy and Roadmap Each month, we will define the highest-priority actions based on business goals, keyword opportunities, technical needs, and performance data. Deliverables include: Monthly SEO priorities Updated execution roadmap Keyword and content opportunity review Priority page recommendations Search performance insights Conversion-focused SEO recommendations
2. On-Page SEO Execution We will optimize priority pages to improve rankings, relevance, search intent alignment, and conversion potential. Includes optimization for up to 8 priority pages per month, depending on complexity. This may include: Title tag optimization Meta description optimization H1 and heading improvements Content structure improvements Keyword alignment Search intent improvements CTA and conversion flow recommendations Internal linking updates FAQ or snippet-friendly content blocks Schema recommendations where applicable
3. Content Updates and Optimization We will improve existing content assets so they are more useful, more competitive, and better aligned with current search demand. This includes: Refreshing existing blog posts or landing pages Expanding thin or underperforming content Improving topical depth Adding missing sections Improving answer-focused formatting Adding internal links Aligning content with business/product goals
4. Content Planning and Briefs We will help identify and plan content that supports rankings, buyer intent, and AI visibility. Deliverables may include: Content briefs for priority pages Blog/topic recommendations Product-led SEO content ideas Comparison page opportunities Bottom-of-funnel content opportunities Topic cluster planning AI citation-focused content recommendations
5. Internal Linking Implementation We will improve how authority flows across the website by strengthening internal links between important pages. This includes: Internal linking audit Anchor text recommendations Links from relevant blog posts to priority pages Links between related service/product pages Updating existing pages with contextual links Improving discoverability of important pages
6. Technical SEO Coordination For technical issues that require development support, we will provide recommendations, documentation, and coordination support. This may include: Technical issue documentation Developer-ready recommendations QA after implementation Redirect recommendations Schema recommendations Indexing/crawl issue guidance Template-level SEO recommendations Note: Direct development work is not included unless separately scoped.
7. GEO / AI Visibility Support We will improve how clearly the brand is understood by search engines and AI systems. This includes: Entity clarity improvements Brand/service positioning recommendations AI-friendly content structure FAQ and answer-block recommendations Source/citation opportunity planning Authority signal improvements Content recommendations for AI search visibility
8. Competitor Tracking We will monitor competitors to identify new opportunities and changes in the search landscape. This includes: Competitor keyword movement review Competitor content monitoring SERP changes New page/content opportunities Gap analysis updates Recommendations based on competitor activity
9. Reporting and Performance Review We will provide reporting that focuses on visibility, rankings, traffic quality, and conversion opportunities where tracking is available. Reports may include: Organic traffic performance Keyword movement Priority page performance Content performance Technical fixes completed Pages optimized Opportunities found Conversion insights where available Next-month priorities
10. Calls and Communication The SEO Scale package includes regular strategy and progress discussions. Includes: Biweekly strategy/progress calls Monthly reporting review Ongoing async communication Task prioritization and updates Collaboration with internal teams or developers when needed 

Summary of Key Deliverables The client will receive: Full technical SEO audit Content and site structure review GEO / AI visibility review Competitor analysis Quick wins list 90-day SEO roadmap Monthly SEO strategy and execution plan Optimization for up to 8 priority pages per month Content updates and recommendations Content briefs for priority opportunities Internal linking implementation Technical SEO coordination and QA Entity and AI visibility recommendations Competitor tracking Monthly reporting Biweekly calls

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes of the project include: 

• Healthier technical SEO foundation
• More priority pages indexed and optimized
• Higher keyword visibility
• Improved organic traffic quality
• Better performance of key landing pages
• Stronger internal linking and site structure 
• Clearer brand/entity signals for AI visibility
• More content assets ranking and driving traffic
• Better conversion opportunities from organic search
• Clear monthly progress through completed deliverables 
  
  the project is successful because website becomes easier for search engines and AI systems to understand, more competitive in organic search and better at turning qualified organic visitors into leads, signups, demos, or revenue opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they are very proactive and delivers on time

What was your primary form of communication with ScaleLogik?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really know what they do, everyone knows exactly what they are doing. 

Are there any areas for improvement or something ScaleLogik could have done differently?

I wish we found them sooner.