Digital Marketing for Media Company
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AI Development Other Digital Marketing
- $50,000 to $199,999
- Jan. - Sep. 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their engineers responded with remarkable agility."
- Other industries
- Ukraine
- 201-500 Employees
- Online Review
ScalaCode provided digital marketing services for a media company. The team built an AI-driven recommendation and user-tagging model and handled SEO and paid ad campaigns.
ScalaCode's work improved audience engagement and customer acquisition costs. The team captured substantial segments of active listeners and boosted the client's site to top-tier search visibility. They treated deadlines as sacred commitments and delivered revised iterations ahead of time.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Chief Executive Officer of Regis Team
Describe what your company does in a single sentence.
Digital marketing for both small business and medium-sized business from the team with a decade-long experience of specialization on PPC and SEO
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire ScalaCode to accomplish?
- We brought in ScalaCode with a very specific set of objectives centered around harnessing artificial intelligence to streamline our user acquisition funnels, while simultaneously deploying a rigorous digital marketing strategy covering both search engine optimization and pay-per-click campaigns.
- We needed a technical partner who understood that media consumption habits change rapidly, and we required intelligent systems capable of predicting listener preferences and optimizing our ad spend in real-time without requiring endless manual oversight from our internal staff.
SOLUTION
How did you find ScalaCode?
- Online Search
- Clutch Site
Why did you select ScalaCode over others?
- High ratings
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from ScalaCode were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The scope of work executed by the ScalaCode team was remarkably comprehensive, transforming our scattered promotional efforts into a unified, data-backed ecosystem. Their engineers and digital strategists began by building a bespoke AI-driven recommendation and user-tagging model tailored specifically for our audio-visual archives, which dynamically categorized media files based on user engagement patterns. Alongside this technical development, their marketing unit took complete ownership of our search engine optimization architecture and our paid advertising campaigns across major networks. Key deliverables included a fully integrated AI recommendation API embedded directly into our streaming platform, a complete structural overhaul of our web metadata to capture high-intent organic search traffic, and a granular restructuring of our PPC frameworks. They established automated bidding strategies, curated high-converting keyword matrices designed specifically for digital media buyers, and built custom performance dashboards that gave our internal producers instant visibility into our audience growth metrics.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The measurable outcomes from the partnership manifested almost immediately in the quality of our audience engagement and the stabilization of our customer acquisition costs. Rather than watching our marketing budget leak into broad, untargeted demographics, the AI-driven PPC optimizations implemented by ScalaCode allowed us to capture substantial segments of active listeners who stayed on our platform longer and engaged more deeply with our premium video catalogs. Simultaneously, their long-tail search optimization efforts steadily compounded, lifting our core media landing pages to top-tier search visibility for competitive industry search terms.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Beyond the cold numbers, what stood out most vividly was their project management methodology. Working with their team felt less like managing an external vendor and more like collaborating with an internal department that happened to sit across a different timezone. Deadlines were treated as sacred commitments; whenever we requested mid-stream adjustments to our ad copy or needed to pivot our AI training models to accommodate a sudden shift in our content rollout schedule, their engineers responded with remarkable agility, often delivering revised iterations well ahead of our internal reviews.
What was your primary form of communication with ScalaCode?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
The measurable outcomes from the partnership manifested almost immediately in the quality of our audience engagement and the stabilization of our customer acquisition costs. Rather than watching our marketing budget leak into broad, untargeted demographics, the AI-driven PPC optimizations implemented by ScalaCode allowed us to capture substantial segments of active listeners who stayed on our platform longer and engaged more deeply with our premium video catalogs. Simultaneously, their long-tail search optimization efforts steadily compounded, lifting our core media landing pages to top-tier search visibility for competitive industry search terms. Beyond the cold numbers, what stood out most vividly was their project management methodology. Working with their team felt less like managing an external vendor and more like collaborating with an internal department that happened to sit across a different timezone. Deadlines were treated as sacred commitments; whenever we requested mid-stream adjustments to our ad copy or needed to pivot our AI training models to accommodate a sudden shift in our content rollout schedule, their engineers responded with remarkable agility, often delivering revised iterations well ahead of our internal reviews.
Are there any areas for improvement or something ScalaCode could have done differently?
it is their rare capacity to bridge the gap between heavy algorithmic development and nuanced digital marketing execution. Many technology firms we spoke with historically understood code, but they viewed marketing as an afterthought, whereas traditional marketing agencies often lacked the technical depth to touch our underlying architecture. ScalaCode effortlessly fused the two disciplines, demonstrating an intuitive understanding of the online media landscape that saved us months of trial and error. When evaluating whether there were areas for improvement or things they could have done differently, the only notable friction point arose during the initial onboarding phase, where the sheer volume of technical documentation and collaborative channels felt slightly overwhelming for our creative producers who were less accustomed to agile development sprints. A slightly more phased introduction to their project management tools during week one would have eased that initial learning curve, but once our team adjusted to their workflows, the collaboration ran with absolute precision.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS