Sasquatch Digital

BACKGROUND

Please describe your company and position.

I am the Commercial Development Director of a media company 

Describe what your company does in a single sentence.

We are a global digital media publisher and one of the leading video content companies, with a strong focus on the US market. We create compelling stories and authentic video content for the global media landscape, operating online media brands in seven languages. Our content generates 5–13 billion views per month.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

We engaged Sasquatch Digital as a PPC partner to scale paid acquisition in the UK, Europe, and North America. The primary objective was to attract new content creators, influencers and additional publishing partners to our ecosystem. Strategically, our broader goal is to become the world’s #1 creator and digital publisher of short-form video content

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• High ratings
• Good value for cost

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope included:

• Full PPC account audit and restructuring (Google Ads and Meta Ads).
• Campaign architecture redesign by market (UK, EU, US).
• Keyword research and segmentation by intent.
• Ad copy testing and creative iterations.
• Conversion tracking setup and event validation.
• Ongoing bid strategy optimization and budget reallocation.
• Monthly performance reporting with actionable insights.

Key deliverables: restructured accounts, new campaign builds, tracking improvements, structured reporting dashboards, and ongoing CRO recommendations aligned with paid traffic

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 32% reduction in cost per qualified lead within 4 months.
• 47% increase in conversion rate on high-intent campaigns.
• Improved lead quality measured by downstream sales acceptance rate (+25%).
• Stable scaling of monthly ad spend without loss of efficiency.

The main achievement was predictable lead volume with controlled CAC across multiple geographies

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured and disciplined. Deliverables were provided on time. Communication was concise and data-driven. They responded quickly to performance fluctuations and proposed clear hypotheses before making changes. Reporting was transparent and focused on business metrics rather than vanity KPIs.

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strength is analytical depth combined with practical execution. They do not rely on generic best practices. Every optimization was justified by data, market context, and commercial logic. They also understand B2B lead qualification beyond platform metrics

Are there any areas for improvement or something Sasquatch Digital could have done differently?

No complaints – all services were delivered professionally and in full.

BACKGROUND

Please describe your company and position.

I am the Digital & Communications Manager of Stellantis

Describe what your company does in a single sentence.

Stellantis is an automotive brand focused on delivering innovative, accessible, and customer-centric mobility solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• Pay Per Click
• Social Media Marketing
• Content Marketing

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

Company values aligned

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sasquatch Digital was responsible for:

- Social media content planning and creation
- Creative development (posts, reels, stories, campaign visuals)
- Campaign support for key promotional periods (e.g., seasonal offers, Black Friday)
- Ongoing coordination, reporting, and optimization
- Close collaboration with internal teams and other stakeholders
- Key deliverables included regular content packages, campaign creatives, performance reports, and strategic recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration resulted in consistent audience growth, strong engagement rates, and cost-efficient traffic campaigns. During key promotional periods, campaigns delivered high click-through rates and low cost per click, demonstrating strong creative performance and effective targeting.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sasquatch Digital demonstrated a high level of project management professionalism. Deliverables were provided on time, communication was clear and proactive, and the team was flexible in responding to changing requirements and feedback. All requests were handled promptly and with attention to detail.

What was your primary form of communication with Sasquatch Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

We're most impressed by their strong understanding of brand communication, attention to visual quality, and ability to balance creativity with performance-driven thinking. Their structured approach and reliability made collaboration smooth and efficient.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

Overall, the collaboration was very positive. As with any long-term partnership, continued alignment on strategic priorities and early involvement in planning could further enhance results, but no critical issues were identified

BACKGROUND

Please describe your company and position.

I am the CEO of Syntplant

Describe what your company does in a single sentence.

Syntplant is a medical technology company focused on developing innovative implants that integrate and grow together with human bone. Our solutions are used in complex reconstructive surgeries and aim to change long-term outcomes for patients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• We have been worked with Sasquatch Digital from 2022 to build a strong strategic and content foundation for communicating our highly complex medical innovation to both professional and broader audiences.

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• High ratings
• Good value for cost

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sasquatch Digital provided marketing strategy, market research, content marketing, graphic design, and additional digital marketing support. Key deliverables included positioning and messaging, educational content, visual materials, market insights, and support in building external communications around our technology.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to the connections and visibility Sasquatch helped establish, we were able to conduct several unique, world-first surgical procedures. This was a major milestone for our business and significantly strengthened our credibility and market position.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were handled responsibly and on time. Due to the strong personal relationship that developed, in some cases we communicated directly with the agency’s CEO. He is highly attentive, well-connected, and detail-oriented, and personally helped us access several important contacts for our business.

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine strategic thinking with real-world networking, especially in complex and sensitive industries like medical technology.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

The collaboration was very strong and effective.

BACKGROUND

Please describe your company and position.

I am the AML Compliance Officer of Daobridge

Describe what your company does in a single sentence.

Ours company is an international delivery and logistics company providing cross-border shipping and logistics solutions for individuals and businesses. We operate across multiple markets and focus on reliable, scalable delivery services for e-commerce and international trade.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• Pay Per Click

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• High ratings
• Good value for cost

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sasquatch Digital provided full-cycle PPC services over a three-year period. Their scope of work included:
-PPC strategy development for international markets
-Setup and optimization of Google Ads and paid social campaigns
-Audience segmentation by country and service type
-Creation and continuous optimization of ad structures and creatives
-Landing page performance recommendations from a paid traffic perspective
-Budget planning and scaling based on performance data
-Ongoing reporting, analysis, and actionable insights
They were responsible not just for execution, but for continuously refining strategy as our business and markets evolved.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the partnership, we saw consistent improvements in key performance metrics:
-Growth in qualified leads and customer acquisition from paid channels
- Improved cost per acquisition across priority markets
- Better predictability and scalability of paid traffic performance
- Successful launch and validation of PPC campaigns in new regions
Most importantly, PPC became a stable and controllable growth channel rather than an experimental one.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured, transparent, and reliable. Sasquatch Digital consistently delivered tasks on time, proactively communicated results, and responded quickly to changing priorities or business needs.

They worked as an extension of our internal team, clearly explaining decisions, flagging risks early, and suggesting improvements rather than waiting for instructions.

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their strategic thinking and deep understanding of performance marketing beyond “just running ads.”

They focused on business outcomes, not vanity metrics, and were comfortable challenging assumptions when data suggested a better approach. Their ability to balance experimentation with financial discipline was especially valuable for an international logistics business like ours.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am the Marketing Communications Lead of Corteva Agriscience

Describe what your company does in a single sentence.

We are Corteva Agriscience in Ukraine, a global agriculture-focused company dedicated exclusively to supporting farmers. We develop and deliver innovative seed, crop protection, and biological solutions that help agricultural producers increase productivity while caring for the land and future generations. Our work combines science, technology, and deep agronomic expertise to enable sustainable farming, resilient harvests, and long-term food security worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• We engaged Sasquatch Digital as our social media and content production partner to support Corteva Agriscience’s communication in Ukraine. The primary goal of the project was to build consistent, meaningful engagement with the agricultural community while strengthening trust in the brand and its expertise. The project involved: Developing ongoing social media content focused on farming, crops, and agronomic practices Creating and executing thematic campaigns tailored to key agricultural seasons and business priorities Producing video content that translates complex agricultural topics into clear, practical, and engaging formats Maintaining an always-on presence across social platforms while supporting campaign and product communications This collaboration is designed as a long-term partnership rather than a one-off campaign, with a focus on building a strong, expert-driven community around the brand and supporting farmers through relevant, practical communication.

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sasquatch Digital provided end-to-end support, covering strategy, execution, and day-to-day coordination.

The scope of work included:
Strategy & planning
- Social media strategy aligned with the brand’s global positioning
- Editorial planning and structured content rubrics for Instagram and Facebook
- Audience analysis and recommendations for engaging key target segments
Content & creative execution
- Copywriting and storytelling for social posts and stories
- Creative direction and coordination across visuals, formats, and narratives
- Local adaptation of global assets to meet market-specific needs
- Development of campaign concepts and thematic content series
Operational & project management
- Monthly content planning and support throughout the approval process
- Coordination across copywriting, design, and account teams
- Ongoing collaboration with internal stakeholders
- Performance tracking and regular reporting

Sasquatch Digital integrated seamlessly into our internal marketing processes, functioning more like an in-house team than an external partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project’s success was reflected through a combination of quantitative performance indicators and qualitative brand impact:
- Steady growth of the social media audience and consistent engagement across key platforms
- Strong reach and visibility driven by a balanced mix of organic content and targeted social media advertising
- Stable engagement rates, indicating relevance and interest among the core farming audience
- Increased consumption of video content, particularly around educational and seasonal agricultural topics
- Positive community response, with constructive comments and interactions from farmers rather than passive reactions

Beyond performance metrics, the project helped strengthen Corteva’s positioning as a trusted expert and long-term partner for farmers. The consistent content presence and clear, practical communication supported brand credibility, while maintaining high standards of brand safety and alignment with global guidelines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was well-structured and dependable throughout the collaboration. All deliverables were planned in advance and delivered on time, even when multiple approval stages were involved. The team responded quickly to feedback and adapted to changes without creating delays or disrupting the overall workflow. Communication was clear and proactive, which was especially important given the number of internal stakeholders on our side. Overall, Sasquatch Digital demonstrated a strong ability to manage complex processes while remaining flexible and attentive to our needs..

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their strong understanding of both agricultural communication and the realities of the local farming context. The team demonstrated an ability to work with technically complex topics and translate agronomic expertise into clear, practical, and engaging content. They showed a deep respect for the audience, avoiding oversimplification while keeping communication accessible and relevant. Sasquatch Digital has balanced strategic thinking with disciplined execution, while operating confidently within strict brand guidelines and approval processes. Overall, they acted as a mature, responsible partner with a long-term mindset rather than a short-term campaign agency.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

As with any long-term collaboration, there were moments where processes could be further optimized, mainly due to the complexity of internal approval workflows on our side. In some cases, additional time was required to align across multiple stakeholders. However, Sasquatch Digital remained flexible and proactive, adapting to these constraints and helping us maintain overall timelines. These points did not affect the quality of collaboration, and we would readily recommend Sasquatch Digital for complex, long-term projects.

BACKGROUND

Please describe your company and position.

I am the Junior Brand Manager FemCare UA&CIS of Essity Ukraine

Describe what your company does in a single sentence.

We represent Libresse in Ukraine, a well-known FMCG brand in the feminine care category. Our focus goes beyond product promotion — we actively work on shaping cultural conversations, breaking taboos around menstruation, and building a long-term emotional connection with younger audiences.

As part of a large international brand ecosystem, we operate under strict brand guidelines, approval processes, and reputational standards. Therefore, we look for partners who can combine creativity with responsibility, strategic thinking with execution discipline, and local market understanding with global brand values.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• Social Media Marketing
• Content Marketing
• Pay Per Click

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sasquatch Digital covered a full-cycle scope of work, including strategy, execution, and coordination.

Key areas included:
Strategy & planning
Social media content strategy aligned with Libresse’s global brand platform
Editorial planning and content rubrics for Instagram and Facebook
Audience insights and recommendations for engaging target segments
Content & creative execution
Copywriting and storytelling for posts and stories
Creative coordination (visual direction, formats, storytelling mechanics)
Adaptation of global materials to local market needs
Development of campaign ideas and thematic content series
Operational & project management
Monthly content planning and approval support
Coordination between copywriting, design, and account management
Ongoing communication with our internal teams and stakeholders
Performance monitoring and regular reporting
Their team acted as an extension of our internal marketing function rather than a separate vendor.

Results: high-quality content and timely moderation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The success of the project was reflected not only in numbers but also in qualitative brand indicators:
Consistent audience growth and engagement across key social platforms
High relevance of content, especially on sensitive topics related to women’s health
Strong community feedback, with meaningful discussions rather than shallow interactions
Stable content production and delivery, supporting long-term brand presence
Importantly, Sasquatch Digital helped us maintain a balance between brand safety and bold communication, which is critical for a category like feminine care.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was well-structured and reliable.
Deliverables were planned in advance and delivered on time
The team was responsive to feedback and approval comments
They handled multiple stakeholders calmly and professionally
Changes or urgent requests were addressed quickly without disrupting overall workflow
Their ability to manage complex approval processes while keeping timelines intact was especially valuable for us as a large FMCG brand.

What was your primary form of communication with Sasquatch Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their deep understanding of both brand communication and social context.
They are not afraid of complex or sensitive topics but approach them thoughtfully
They understand how to translate global brand values into meaningful local narratives
Their team combines strategic thinking with strong execution discipline
Sasquatch Digital demonstrated maturity, cultural awareness, and a clear sense of responsibility in everything they delivered.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

Overall, the collaboration was very strong. If we were to suggest improvements, they would be incremental rather than critical:
At times, we could benefit from even earlier involvement in long-term campaign planning
Additional proactive ideas for experimental formats could further strengthen innovation
That said, these are natural points of growth in an ongoing partnership. We would confidently recommend Sasquatch Digital as a reliable and thoughtful digital partner

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Brainlab Studio, an IT services company. We develop websites and landing pages for business goals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sasquatch Digital?

We needed to develop a digital strategy to generate qualified leads and launch PPC campaigns on Google and LinkedIn.

SOLUTION

What was the scope of their involvement?

The core of the project was developing a digital strategy to generate qualified B2B leads via PPC campaigns. Key issues included mapping out a detailed content marketing strategy, creating high-value content assets (case studies, white papers), launching targeted PPC campaigns on LinkedIn and Google, and managing online engagement. We received comprehensive quarterly reports based on lead-to-conversion metrics.

What is the team composition?

We worked with 2–5 teammates from Sasquatch Digital.

How did you come to work with Sasquatch Digital?

We found them through an online search. We chose them because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

We started working with them in February 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results were directly linked to business growth. After an initial stabilization period, we achieved a 15% reduction in cost per lead (CPL) compared to the previous agency, a notable win in the competitive IT outsourcing sector. The volume of marketing qualified leads (MQLs) increased by 12% in the first year and currently shows an 18% improvement compared to 2024. Crucially, the quality of B2B inquiries improved, resulting in a 20% higher close rate for deals generated through their campaigns. Strategic content marketing efforts also boosted the average time on site for key decision-makers by 14%.Regarding the quarterly reports, CPL, cost per MQL, and close rate for PPC-generated leads were the most valuable KPIs for us.

How did Sasquatch Digital perform from a project management standpoint?

They were always in touch. We had weekly sync calls to discuss results and correct the strategy. We got clear reports, and each report was presented and explained on our weekly Zoom calls.

What did you find most impressive about them?

We were impressed by their deep understanding of the IT industry. They don’t merely function as marketers but as strategic partners who grasp the nuances of B2B sales cycles. Their digital strategy is never generic; it precisely addresses our long-term business objectives. They consistently provided data-driven rationale for every action, fostering a high level of trust and confidence.

Are there any areas they could improve?

There’s nothing in particular that I can mention. Of course, over the past two years, there have been some minor issues, as there can be in any project, but none of them had a negative impact on our business.

BACKGROUND

Please describe your company and position.

I am the producer of a public broadcasting company.

Describe what your company does in a single sentence.

Our company is Ukraine’s public broadcaster and one of the country’s largest media organizations. We produce and distribute news, social, cultural, and educational content across multiple platforms. Our digital ecosystem includes one of the top news websites in Ukraine and a YouTube channel with over 1 million subscribers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

• We partnered with Sasquatch to support the distribution of content and to increase reach and views for our commercial, promotional, and special media projects. The goal was to amplify visibility for selected initiatives while maintaining editorial standards and audience relevance.

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• High ratings
• Good value for cost

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sasquatch Digital was responsible for content distribution and performance-driven amplification across digital channels. The scope of work included:
Distribution strategy for promotional and special media projects
Planning and execution of paid digital campaigns to increase views and reach
Audience targeting and segmentation based on content type and objectives
Optimization of campaigns to balance scale, engagement, and cost efficiency
Continuous performance monitoring and reporting
Strategic recommendations on formats, creatives, and distribution timing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration delivered clear, measurable results:
Significant growth in views and reach for promotional and special projects
Improved efficiency in content distribution compared to previous approaches
Strong audience engagement without compromising content quality
Predictable and scalable performance for priority media initiatives

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was well-structured and dependable. Sasquatch Digital delivered all agreed items on time, communicated clearly, and adapted quickly to changing requirements.
They were proactive, responsive, and comfortable working in a fast-paced media environment where timelines and priorities can shift rapidly

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Sasquatch tailored distribution strategies to content context, platform dynamics, and public media values.
Their ability to combine performance thinking with sensitivity to editorial standards was a key differentiator

Are there any areas for improvement or something Sasquatch Digital could have done differently?

We were forced to end our cooperation due to the outbreak of the war in Ukraine. Several years have passed since the collaboration ended, so it is difficult to recall specific details. However, the overall experience was very positive, which was repeatedly noted by our team

BACKGROUND

Please describe your company and position.

I am the CEO of StarlinkUA

Describe what your company does in a single sentence.

We are an IT consulting company providing technology advisory, system architecture, and implementation support for mid-sized businesses. Our core focus is helping companies modernize their IT infrastructure, optimize processes, and make informed technical decisions that support business growth. We operate primarily in Ukraine and work with both local and international clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sasquatch Digital to accomplish?

Pay Per Click

SOLUTION

How did you find Sasquatch Digital?

Online Search

Why did you select Sasquatch Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Sasquatch Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sasquatch Digital handled the full PPC cycle. This included market and competitor research, structuring Google Ads campaigns, keyword strategy, ad copywriting, landing page recommendations, and ongoing optimization. They also set up proper conversion tracking, defined what a “qualified lead” actually means for our business, and regularly adjusted campaigns based on performance data. Reporting was clear and focused on business metrics, not vanity numbers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the first few months, we observed a steady stream of relevant enquiries from Ukrainian companies that matched our target profile. The cost of a qualified lead decreased over time thanks to campaign optimisation, and the quality of leads improved. Most importantly, a number of leads turned into real sales negotiations, confirming the correctness of the targeting and messaging strategy. PPC became a predictable channel for customer acquisition rather than an experiment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured and professional. Deadlines were met, and communication was proactive. When priorities changed or we needed to adjust messaging, Sasquatch responded quickly and proposed concrete solutions rather than excuses. They asked the right questions about our business and didn’t blindly follow templates, which saved time and budget.

What was your primary form of communication with Sasquatch Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to think like a business partner, not just a PPC contractor. Sasquatch clearly understands how B2B services are sold and how marketing should support sales. They focus on outcomes and logic, not hype, and are comfortable challenging assumptions if something doesn’t make sense. This level of maturity is rare among performance agencies.

Are there any areas for improvement or something Sasquatch Digital could have done differently?

At times, we would have appreciated even more proactive testing of alternative channels or ad formats earlier in the process. That said, this is a minor point and more about scaling faster rather than fixing mistakes. Overall, the collaboration was efficient and delivered exactly what we expected.