PPC & Social Media Marketing for News Outlet
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Pay Per Click Social Media Marketing
- Confidential
- Mar. 2013 - Dec. 2021
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"The agency’s team reacted instantly to breaking news."
- Media
- Kyiv, Ukraine
- 51-200 Employees
- Online Review
- Verified
Sasquatch Digital provided PPC and social media marketing services for a news outlet. The team handled the client's Facebook, X, Telegram, and YouTube accounts, developed a strategy, and ran ad campaigns.
Sasquatch Digital's work significantly increased the client's engagement rate and scaled their audience to nearly 500,000 followers. The team was proactive, responsive, and timely during the engagement. Moreover, Sasquatch Digital had a deep understanding of complex political and social contexts.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I'm an executive at LB.UA
Describe what your company does in a single sentence.
LB.ua is one of the premier Ukrainian online media outlets, delivering high-impact socio-political journalism and news coverage since 2009. Over the past decade and a half, our newsroom has published tens of thousands of articles, in-depth investigations, and exclusive interviews. We operate as a bilingual platform, updating content simultaneously in Ukrainian and English to serve both domestic and international audiences.
Today, LB.ua remains a trusted pillar of Ukrainian journalism. According to Similarweb data from December 2025, our platform generates approximately 2.5 million visits per month, with an average time-on-site of 2:57 and a bounce rate of 63.42%. Our core readership is based in Ukraine (87.59%), with a steadily growing diaspora and international audience in countries like Poland, Germany, and the United States.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Sasquatch Digital to accomplish?
- As a leading digital news publication, maintaining a strong, real-time presence across social media is critical for audience retention and news distribution. We were looking for an experienced external vendor to fully take over our Social Media Management (SMM) operations across Facebook, X, Telegram, and YouTube, as well as handle targeted ad distribution for key news stories. We selected Sasquatch Digital as our contractor to manage full-scale daily publishing, develop brand-specific tone of voice and moderation rules, build a content promotion framework, and scale our subscriber base across all key platforms without losing the trust and engagement of our readership.
SOLUTION
How did you find Sasquatch Digital?
Online Search
Why did you select Sasquatch Digital over others?
- High ratings
- Good value for cost
How many teammates from Sasquatch Digital were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Sasquatch Digital took on a comprehensive scope of work that went far beyond basic content distribution:
- SMM Strategy & Positioning: They designed an overarching social media strategy tailored to set LB.ua apart from fierce media competition. They crafted a tone of voice that respected our editorial standards while adapting to fast-paced social algorithms.
- Non-Stop Content Management: The agency established a seamless, 24/7 posting schedule (averaging ±25 posts per day) across Facebook, X, Telegram, and YouTube.
- Community Management & Moderation: They established clear community guidelines and moderation protocols to manage discussions, fight spam, and maintain constructive engagement under high-volume posts.
- Targeted Ad Promotion & Algorithms: They developed and executed an agile promotion algorithm for key posts, ensuring that high-priority news stories reached specific, highly engaged audience segments efficiently.
- Side Project Execution (YouTube): Beyond day-to-day news SMM, Sasquatch managed a dedicated side project promoting our Editor-in-Chief’s personal YouTube project. They effectively turned long-form video content into viral hits through strategic distribution, optimization, and audience targeting https://ssqtch.com/en/cases/kak-sdelat-video-virusnym/
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The primary KPIs set for Sasquatch Digital were to significantly outperform our previous in-house Engagement Rate (ER) and accelerate subscriber growth across all channels while keeping the media budget unchanged. The agency delivered exceptional, highly measurable results:
1. Engagement Rate (ER) Surge: Starting from the very first month, ER saw a massive increase. This was achieved through well-crafted Calls to Action (CTAs) and sharp, empathetic copywriting that captured the current news agenda, tone of the day, and public sentiment.
2. Scale of Audience Growth: Over the years of our partnership, Sasquatch scaled our social media audience several times over. Together, our channels now form a combined subscriber base of nearly 500,000 followers: - Facebook: 200,000+ followers - X: ~150,000 followers - YouTube: 116,000 subscribers - Telegram: 10,000+ subscribers
3. Organic Reach & Virality: This established community now generates roughly 15% of LB.ua’s total organic content views. Furthermore, this foundation serves as a launchpad for viral publications, enabling unpromoted news posts to organically hit millions of views on single platforms.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Sasquatch Digital’s project management was impeccably proactive. In the news industry, speed and timing are everything; a delay of 10 minutes can mean losing the story. The agency’s team reacted instantly to breaking news, quickly drafting engaging intros, headlines, and angles, and submitting them to our editorial team for swift approval. Their predefined promotion algorithms allowed ad campaigns to launch rapidly, driving high-quality traffic in real time. Moreover, the project manager assigned to our account displayed extreme dedication, deep media literacy, and an impressive understanding of complex political and social contexts. Deliverables were always on time, and emergency requests were handled seamlessly.
What was your primary form of communication with Sasquatch Digital?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most was the agency's genuine level of commitment and senior management involvement. The Managing Director of Sasquatch Digital personally joined key strategy calls and review meetings. This top-level involvement wasn't just for show—it guaranteed high-level accountability, demonstrated their long-term commitment to our brand, and proved that they cared deeply about our ultimate business outcomes, not just closed tasks.
Are there any areas for improvement or something Sasquatch Digital could have done differently?
While there is always room for minor tweaks when looking back over long-term partnerships, we genuinely have no constructive criticism or negative feedback to offer. Sasquatch Digital’s management, responsiveness, and output exceeded our expectations and fully satisfied our editorial and business needs.
RATINGS
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Quality
5.0Service & Deliverables
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Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
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Willing to Refer
5.0NPS