Samba.AI

BACKGROUND

Please describe your company and your position there.

Košík is a Czech grocery delivery startup based in Prague. I am responsible for performance marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Samba.AI, and what were your goals?

We wanted to find a tool for marketing automation and email campaigns to enhance our retention activities and strengthen the customer experience.

SOLUTION

How did you select this vendor and what were the deciding factors?

Samba is part of Rockaway Group just like Košík. That made things easier. At the time, we were also looking into other options, but most of them were too expensive for what we needed. Samba was more flexible regarding features and pricing. Moreover, David (the founder of Samba.ai) consults upcoming features with my team to grow together.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As a grocery delivery business, we are unique. Many marketing automation features usual e-shop needs are not valid for our case. Precise segmentation is a crucial job, keeping in mind different consumer preferences in marketing offers. For example, we cannot send a newsletter with beef at a discount to a vegan. The volume of data we analyze is gigantic. So Samba helps us mostly with execution and channel activation, but our internal BI team provides data and custom audiences for such communication.

Samba has a smart flow campaign feature with intention triggers, which is helpful for automation and planning. Also, the automated RFM analysis works perfectly. I appreciate the integration with Power BI, which allows me to easily check the results of campaigns. I believe the analytical features of Samba must be especially interesting for small businesses with no data teams.

How many resources from the vendor's team worked with you, and what were their positions?

founder, sales executive, implementation team, customer success manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Samba helped us to overcome internal silos and connect the marketing team to business intelligence. Now we are working closely together to get the best out of personalization. In this regard, Samba.AI is considered a powerful tool within our organization.

Overall, the cooperation has been great so far. I would always want the Samba team to have more time on our requirements, but I understand we are not the only client. To this day, we did not come to any serious problem and Samba’s customer support was always ready to help if there was a need.

How effective was the workflow between your team and theirs?

Effective, the customer support and implementation team has been great.

What did you find most impressive or unique about this company?

Their customer support and consulting services are impressive.

Are there any areas for improvement or something they could have done differently?

Some email campaign tools have, for example, more advanced A/B testing or email scheduling. But I do not doubt the Samba team will develop them soon.

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Specialist of MotionVFX

Describe what your company does in a single sentence.

Leading creators of plugins for Final Cut Pro& DaVinci Resolve

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Samba.AI to accomplish?

• marketing automation
• email automation
• CRM

SOLUTION

How did you find Samba.AI?

• Online Search
• Referral

Why did you select Samba.AI over others?

• Good value for cost
• Company values aligned

How many teammates from Samba.AI were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Email Marketing Marketing automation Webpush Business Insights

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our marketing automation is on a higher level. We have a lot of possibilities to segment customers and create our own flow.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have a perfect contact with Samba. Anything we need, they can deliver.

What was your primary form of communication with Samba.AI?

Virtual Meeting

What did you find most impressive or unique about this company?

communication and responsiveness is on a high level. And of course their product.

Are there any areas for improvement or something Samba.AI could have done differently?

You can always do things better. For sure they can take care about details with filtering or UX cases in BI.