SALTO Estudio Creativo

BACKGROUND

Please describe your company and position.

I am the Director of Clasico Santiago Montecristi en bicicleta

Describe what your company does in a single sentence.

The Clásico Santiago-Montecristi is the Dominican Republic's premier cycling race, connecting the cities of Santiago and Montecristi through one of the most iconic routes in the Caribbean. We organize and promote the event annually, bringing together professional and amateur cyclists from across the region. Our mission is to grow cycling culture in the Dominican Republic and position the Clásico as a landmark sporting and cultural event.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SALTO Estudio Creativo to accomplish?

• Develop a creative strategy and visual identity that captured the spirit of the Clásico and communicated it consistently across all channels.
• Produce high-quality audiovisual content — documentary and promotional pieces — to grow the event's reach and emotional impact.
• Transform the Clásico Santiago-Montecristi from a regional cycling race into a nationally recognized movement and cultural brand.

SOLUTION

How did you find SALTO Estudio Creativo?

Referral

Why did you select SALTO Estudio Creativo over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SALTO Estudio Creativo were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SALTO led the full creative process for the Clásico Santiago-Montecristi starting in 2024. Their work began with creative strategy: they studied the identity of the event deeply before producing anything. From there, they developed the visual concept, art direction, and narrative framework that would guide all communications. Key deliverables included a documentary-style promotional film that captured the emotion, culture, and competitive spirit of the race. They handled everything from pre-production and location scouting to filming, editing, and final delivery. The piece was used across digital platforms and live event activations. What made SALTO different was that they didn't wait for instructions — they arrived with ideas. The concept and the production were one single process, not two separate stages. The result was a piece that felt authentic to the Clásico's identity and resonated deeply with cyclists, fans, and the broader Dominican public.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with SALTO in 2024, the Clásico Santiago-Montecristi has grown significantly in visibility and public recognition. The promotional film produced by SALTO reached thousands of views across social media and was featured in coverage of the event. Audience engagement at the race increased, and the Clásico gained recognition as a national cultural event — not just a sporting competition. The creative work by SALTO directly contributed to positioning the Clásico as a landmark brand in Dominican sports and culture.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SALTO's project management was hands-on and proactive. They delivered all materials on time and maintained clear communication throughout the process. What stood out was that they didn't wait to be told what to do — they anticipated needs and came to every meeting with ideas and solutions already prepared. When adjustments were needed, they responded quickly and without friction. Working with them felt collaborative, not transactional. They treated the Clásico as if it were their own project.

What was your primary form of communication with SALTO Estudio Creativo?

In-Person Meeting

What did you find most impressive or unique about this company?

What sets SALTO Estudio Creativo apart is that they are artists first. Before any camera turns on, they have already built the concept, the visual language, and the emotional tone of the piece. Their art direction is not an afterthought — it is the foundation of everything they produce. Working with SALTO felt different from working with a traditional production company. They brought a creative vision that was entirely their own, yet deeply aligned with the identity of the Clásico. The result was not just a video — it was a piece that made people feel something. That artistic sensibility, combined with full production capability, is rare and is what makes SALTO truly unique.

Are there any areas for improvement or something SALTO Estudio Creativo could have done differently?

Honestly, nothing significant comes to mind. If anything, we would have loved to start working with SALTO even earlier in the planning process — their creative input from the very beginning would have added even more value. That is less a criticism and more a reflection of how much we valued their work.