Sales Nash

BACKGROUND

Please describe your company and your position there.

Sales team leader at a SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Nash?

We decided to hire a professional team to handle our outbound channel. Sales Nash did a great job effectively reaching potential prospects through outbound email.

SOLUTION

How did you select this vendor?

We were convinced to hire the Sales Nash team based on their compelling outreach to us, which demonstrated their ability to handle our outbound channel with expertise and professionalism.

Describe the scope of their work in detail.

Firstly, our team and the Sales Nash team had a kick-off meeting and a product demonstration.

They quickly learned the key features of the product. ever since the kickoff meeting, the sales Nash lead generation team generates new leads weekly and the SDR team effectively reaches decision-makers across different regions with accurate and interesting emails.

We have weekly meetings with the CSM and SDR managers to ensure quality work.

What was the team composition?

I worked closely with the Content and SDR managers. our MDRs worked closely with their Research manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team has done a great job, and we are very pleased with the results. We are grateful for their hard work and dedication.

How effective was the workflow between your team and theirs?

On a weekly basis, we meet with the team to review their results and provide feedback. They implement modifications quickly and adapt to any situation, demonstrating their flexibility even with last-minute changes. We communicate through several channels 24/7 enabling quick decision-making

What did you find most impressive about this company?

They have a quick grasp of our needs, and every email they send appears as though it was written by someone with over three years of experience working in our company

Is there any area for improvement or anything that could have been done differently?

Nothing major worth dwelling on.

BACKGROUND

Please describe your company and your position there.

We are a life science company that provides CRO services to researchers and scientists to study and model diseases.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Nash?

Sales Nash was hired to handle our outbound sales outreach efforts. They were tasked with creating outreach messages and conducting research to find fitting companies and leads.

SOLUTION

How did you select this firm and what were the deciding factors?

We received cold emails from SalesNash that were appropriately targeted, and consistent, and that led us to believe they would be a good candidate for outbound sales lead gen. We spoke with the team and found that the most impressive factor is that they have a very strong project management capability and mechanism. They not only build the program, execute it, they constantly review and seek improvements. They are an amazing team.

Describe the project in detail and walk through their service package.

SalesNash was responsible for an outbound lead generation project which includes:

• Lead generation: After discussing our desired personas and targets, SalesNash generated excel sheets with leads as per our specifications.
• Message generation: SalesNash worked collaboratively with us to craft and generate emails and LinkedIn messaging.
• Outreach: SalesNash worked on email and LinkedIn campaigns to reach out to the leads generated with the goal of setting meetings/appointments
• Meeting setup: SalesNash arranged and scheduled meetings on our behalf

How many resources from the vendor's team worked with you, and what were their positions?

There are 1 project manager, at least 1RMD on each project.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

SalesNash has been able to book 1-2 appointments per week. Majority of the leads are new prospects. They were able to 'warm up' some very cold contacts and get them to respond.

How effective was the workflow between your team and theirs?

SalesNash is very responsive and organized. We have weekly meetings and a google space channel where they inform us of their progress on a daily basis.

What did you find most impressive or unique about this company?

Sales Nash is a highly professional and reliable team that's passionate about their work. And consistently seek new ideas and performance improvement. Communication is on time and effective.

Are there any areas for improvement or something they could have done differently?

Our offerings and markets are highly technical. SalesNash did have a learning curve. But it was short, and they caught up on speed quickly. Having industry specific knowledge, especially user behavior would make the team more effective.

BACKGROUND

Please describe your company and your position there.

We're a B2B SaaS provider for Enterprise

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Nash?

We were looking to compliment our sales channels with outbound sales outreach to prospects. As a small team we did not have the inhouse capabilities and were looking to test this channel as a means of selling our software.

SOLUTION

How did you select this vendor?

SalesNash reached out to us via email and the email was so on point that we thought if they can be so on point about their own message they might be able to do the same for us.

Describe the scope of their work in detail.

After a discovery meeting and a survey we settled on industries (Manufacturing, Healthcare) and channels (Email, Linked) and markets (Canada, Netherlands) to target. SalesNash was thorough in their questions and made sure they understood the customer pain points and roles. SalesNash then went ahead and crafted outreach messages. Research started at the same time to find fitting companies and leads.

Both outreach messages and research was reviewed together with us and targeting improved and was refined iteratively as part of the process. Outreach started with good tracking implemented in terms of contacts made and bookings made and segmentation data. Weekly calls were held to review performance.

What was the team composition?

I've worked closely with 1 key account manager that coordinated the rest of the team including specialized LinkedIn outreach, email outreach and research teams.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've gone from 0 outbound sales demo bookings to 1-2 demo bookings per week.

How effective was the workflow between your team and theirs?

Working with SalesNash was timely and efficient. Communication was done on Slack.

What did you find most impressive about this company?

SalesNash has a true drive to succeed and cares about customer satisfaction and monitoring success. They have shown the grit that our company needed for sales outreach.

Is there any area for improvement or anything that could have been done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

We’re a SaaS solution provider for healthcare companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sales Nash?

Our team hired Sales Nash for their lead generation services.

SOLUTION

What was the scope of their involvement?

Sales Nash emails and calls our potential customers, who are identified based on our digital client profile. They approach those clients and offer our platform, scheduling appointments and meetings for me. 

We’ve told Sales Nash to target medium-sized healthcare organizations in North America. We want to have sales appointments with CTOs, CIOs, and CEOs of those organizations, presenting them with helpdesk solutions. Based on these requirements, Sales Nash prepares their database of potential leads for our approval. They send us a spreadsheet of the companies and people they’ve identified, and we review them. When we give our approval, they start calling and emailing the clients. 

What is the team composition?

We mainly work with Alex (Outbound Sales Lead). 

How did you come to work with Sales Nash?

I found Sales Nash via Clutch. We selected them over other vendors because of their price tag and level of communication. 

How much have you invested with them?

We’ve invested around $20,000. 

What is the status of this engagement?

We started working together in September 2022, though we paused the project in December 2022 and January 2023. We’ve only recently started it, so the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The biggest metric we’re tracking is the cost per lead. Essentially, it’s how much money we invest into a sales lead relative to how many leads we receive. This is our number one success metric. 

How did Sales Nash perform from a project management standpoint?

Integrating their services into our business operations is easy. We have weekly calls where they report on the progress of our campaigns. Their services aren’t cheap, so we make sure we gain enough value. 

Given that, Alex handles our weekly calls and provides us with the number of contacts they approach and the number of sales calls they’ve scheduled. To manage everything, we use Asana, Pipedrive, and HubSpot. To communicate, we use Zoom once per week. For daily communications between our teams, we use Slack. 

What did you find most impressive about them?

I’m impressed with their focus on my KPI; the team truly understands what’s important to me. On top of that, their communication is great. When we receive inquiries from potential clients, the speed of communication between our teams becomes my top priority. 

Are there any areas they could improve?

I wish they provided their services in other languages because our target market is huge. 

Do you have any advice for potential customers?

Be sure that your team is prepared to do real-time communication with Sales Nash. Aside from that, provide them with real-time feedback. When they get an inquiry from a client, they sometimes need to ask you a question about your product — make sure that someone in your team can answer them when required. 

BACKGROUND

Please describe your company and your position there.

I head up Commercial Operations, focused on business development and sales for clinical laboratory testing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Nash?

We were in need of a company to assist with outbound lead generation campaigns via various channels and markets, with the goal of solidifying a discovery call with our team. This included identifying new leads as well as targeting internal lead lists.

SOLUTION

How did you select this vendor and what were the deciding factors?

We vetted 3 companies in this space via on-line pitches and proposals, with emphasis on not only a high degree of access into our target markets, but also the appropriate decision making level. Sales Nash was the clear choice based on their past success stories as well as their approach to constant communication and pricing structure.

Describe the project in detail and walk through the stages of the project.

After agreement was signed, we completed various questionnaires that outlined our unique selling proposition and pain points for our target markets, as well as our value proposition. We then discussed the information in detail to formulate the personas and ultimately phone and email scripts for each wave.

Weekly update calls with Sales Nash centered around performance metrics which allowed us to make adjustments and shifts when necessary.

How many resources from the vendor's team worked with you, and what were their positions?

(1) Customer Success Manager, (2) sales researchers, and a dedicated SDR.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been consistently in the 20% to 40%+ open rates for email communications, with consistent leads that are of quality, even if they did not come to fruition. From the onset of the project, we have received into the triple digits across our various targets.

More recent launches of very specialized testing has already produced double digit leads that are currently being worked, of which will help reach an additional 400 prospective targets based on affiliations of these leads.

How effective was the workflow between your team and theirs?

We meet weekly to review project metrics in detail, with any other necessary communication via Slack. Sales Nash has always been responsive within a few minutes with any questions or comments communicated.

What did you find most impressive or unique about this company?

We're impressed with Sales Nash's ability to identify and reach the right decision-makers and individual targets. Their ability to develop scripts was also impressive which utilizes their past experiences to help guide our messaging and cadence for outreach.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I'm the Head of Sales and Business Development at CoolTool.com. We provide a marketing testing SaaS platform that seamlessly incorporates nonconscious measurement tools and traditional survey-based research to know what people think, see, and feel. This enables agencies and brands to test and optimize their marketing concepts and assets to improve their return on marketing investments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Nash, and what were your goals?

We decided to increase a share of the NA market in our sales and asked the Sales Nash team to help us with lead generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were impressed by Sales Nash's email campaign to promote their services. Their approach aroused great interest.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Sales Nash team managed to feel the specifics of our product, and establish effective interaction with our team. They are responsible for running email campaigns and Linkedin lead gen campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the Project Manager, Customer Success Manager, Lead Researcher, Content Manager, Sales Development Representative

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team has already generated 32 demo calls with leads who fit the ideal client profiles.

How effective was the workflow between your team and theirs?

We have in-person meetings once a week and are constantly in communication by chat regarding all ongoing questions.

What did you find most impressive or unique about this company?

Sales Nash is a highly professional and reliable team who are passionate about their work and reaching business goals. They create new ideas and constantly work for performance growth.

Are there any areas for improvement or something they could have done differently?

I couldn't wish for a better team. Our product is very complex and multifunctional, so at first, it was difficult for the team to cover all the peculiarities. But the team put all the necessary effort into mastering it very quickly.

BACKGROUND

Introduce your business and what you do there.

I'm the chief revenue officer at Discovery. We manage invoice AP processors for the trash industry for brokers and haulers. We also supply manufactured products for compactor monitoring.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sales Nash?

We needed Sales Nash to help us with target prospecting. 

SOLUTION

What was the scope of their involvement?

Sales Nash completed nationwide research based on the particular demographics and size we requested. To determine what we were looking for, they asked us for companies that matched our profile and developed a sample size to test. After that, the team did some research using questions they crafted; Sales Nash was able to tie the remaining 250 prospects we had in the market space back to our criteria. Sales Nash looked at the customers that were currently utilizing our services and that, combined with the research they did, gave them a sense of the kind of marketing targets we were looking for. 

Currently, Sales Nash is running a project for us in Canada. They're also looking into another project looking for individuals to install compactor monitors across the US to build up our networks of qualified individuals who can install our monitors across the US. We also plan to involve Sales Nash in several other future projects. 

What is the team composition?

I only directly communicate with one teammate from Sales Nash, but I believe another three teammates are working on the project. 

How did you come to work with Sales Nash?

We found Sales Nash through an internet search — we were intrigued by their story and decided to contact them. We liked their approach and work, so we hired Sales Nash. 

How much have you invested with them?

We've invested under $10,000 with Sales Nash. 

What is the status of this engagement?

Our engagement with Sales Nash began in March 2022, and it's ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We had a roundtable discussion via Zoom to discuss the project results, and we've already gotten a few solid leads even though we've just started our sales process. Also, since our technology has a longer sales process, I believe we'll see ROI within the next 90–120 days. We're very satisfied with Sales Nash's work; they've met our expectations 

How did Sales Nash perform from a project management standpoint?

Sales Nash stays within the realms of the project. They typically communicate with us through email and phone calls; we also exchange text messages. Our communication style changes depending on the level of concern we have about the project or what is easiest at the moment. 

What did you find most impressive about them?

Sales Nash has gotten us to the right prospects, which is great. 

Are there any areas they could improve?

I haven't identified anything that Sales Nash can improve.  

Do you have any advice for potential customers?

I've already referred Sales Nash to four other companies because they get projects done and establish the right contacts. It's also important to remember that customers need to spend money in order to make some, but Sales Nash is very affordable. 

BACKGROUND

Please describe your company and your position there.

I'm VP of Business Development at a SaaS company. We provide professional service businesses with an all encompassing agency management software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Nash?

Sales Nash helps us acquire more customers through outbound sales campaigns.

SOLUTION

How did you select this firm and what were the deciding factors?

We considered multiple companies of similar profile, but Sales Nash really stood out with their direct and honest approach, attractive pricing and quick response times.

Describe the project in detail and walk through their service package.

We worked together on identifying the right customer profiles, markets, etc. After that it was smooth sailing. Sales Nash is basically an extension of our inbound sales team. They provide additional leads by setting up campaigns, regularly following up and arranging meetings for our colleagues in the sales department.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with right around 10 people from their team so far. Content writers, staff who do the outreach, project managers, etc.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We were able to close some pretty big deals with Sales Nash's help so far. Something we thought was highly unlikely, given the state of "cold outreach" in our industry. They were able to prove us wrong.

How effective was the workflow between your team and theirs?

We have weekly Zoom meetings and a Slack channel where they inform us of their progress on a daily basis.

What did you find most impressive or unique about this company?

Their research is on point. They were able to find really good prospects and set up campaigns that really work. The best part is how they target different roles in the same company with different challenge-specific messages.

Are there any areas for improvement or something they could have done differently?

We had some slight issues with content, but that's mainly due to their lack of knowledge about our specific product and niche we're servicing. Nothing a bit of back and forth didn't fix.

BACKGROUND

Please describe your company and your position there.

I am the general manager with CDS Global Cloud. CDS Global Cloud is a IaaS company who focuses on providing world class Datacenter and Networking infrastructures to global companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Nash, and what were your goals?

Getting the attention from the right person on the right timing is the biggest challenge for all B2B business development. Especially when our potential clients are typically very large companies, it is very difficult to allocate the right contacts, less to mention getting the attention.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke with the team and found that the most impressive factor is that they have a very strong project management mechanism. Sales lead generation is a hard job. With the fast changing technologies, things can easily fall apart without a "brain" to run the program. SalesNash has very strong PM capability. They not only build the program, execute it. And they constantly review and think how to make changes to improve the performance. They are an amazing team.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

email, linked in out reach.

How many resources from the vendor's team worked with you, and what were their positions?

About four.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Sales Nash has generated some very good quality new leads that we are positive that they will lead to revenue in the near future.

How effective was the workflow between your team and theirs?

We have two conference calls every week to go through the program and brainstorm and share new thoughts. it is very effective.

What did you find most impressive or unique about this company?

Strong execution. Creative. Constant improvement.

Are there any areas for improvement or something they could have done differently?

They consistently think out of the box to improve the campaign's performance. for an example, after reviewing the email campaign, they expanded the duration of each campaign and spaced out the frequency. They started Linked in campaign.

BACKGROUND

Please describe your company and your position there.

Head of Sales at Gencove, a company that works in the Genomics space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Nash?

We were interested in growing faster and acquiring more clients. We hired salesnash to find + reach out to relevant leads and generate more meetings and deals for us.

SOLUTION

How did you select this firm and what were the deciding factors?

We received cold emails from Salesnash that were appropriate, targeted, and consistent, and that led us to believe they would be a strong option.

Describe the project in detail and walk through their service package.

Salesnash was responsible for a lead generation engine comprising of several parts:

• Lead generation: After discussing our desired personas and leads in-depth, Salesnash generated excel sheets with leads as per our specifications.
• Message generation: Salesnash worked collaboratively with us to craft and generate emails and LinkedIn messaging.
• Outreach: Salesnash worked on email and LinkedIn campaigns to reach out to the leads generated with the goal of setting meetings.
• Meeting set up: Salesnash arranged and scheduled meetings on our behalf

How many resources from the vendor's team worked with you, and what were their positions?

Our main point of contact was a project manager, who worked with a research manager and sales assistant.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Over the course of approximately 8 months, we generated over 5,000 leads and booked over 50 first meetings.

How effective was the workflow between your team and theirs?

We had a weekly Zoom call, along with Slack communication.

What did you find most impressive or unique about this company?

They were extremely cost-effective, and they always got things done.

Are there any areas for improvement or something they could have done differently?

We experienced some turnover in the team members from the vendor that we were working with.