Sagewave Web Design is a solo studio in Orlando, Florida helping small businesses launch their first website or refresh an outdated one. Founded by McKenna Pasquale, Sagewave grew out of a decade of operations and management experience, bringing systems thinking, not just aesthetics, to small business web design.
What I build
I work across three platforms, matched to what each client actually needs:
Static sites (HTML/CSS/JS on Netlify) — service businesses needing speed and simplicity
WordPress — businesses needing scheduling, blogs, or CMS-driven content
Services include full website builds, refreshes, Shopify migrations, monthly maintenance through my Cultivate Plan ($175/mo, no large upfront cost), email setup, brand starter kits, and ongoing support.
Who I work with
Small businesses ready to show up online without bloated hosting packages or confusing tech. Recent clients include a Maine-based yarn and soap shop (full Wix to Shopify migration with 4,500+ customer records preserved), a Florida-based "whimsical luxury" interior design studio (custom portfolio plus e-commerce shop, with email migration that saved them ~$300/year), and a Colorado fitness coach launching his first booking-enabled site.
How I work
Calm process. Honest pricing. No upsells. I treat every client's budget like it's my own — because I've been on the other side as a small business operator. Every project follows the same process: free consult, scoped plan, build with milestone check-ins, launch, and ongoing support if needed.
“Mckenna really listened to us and went above and beyond to think of ways to help us improve our online presence.”
May 19, 2026
Owner, DBD Lifestyles
Zoe Grant
Home Services
Orlando, Florida
1-10 Employees
Online Review
Sagewave Web Design redesigned an interior design firm's website to make it more polished and professional. They added functionalities such as forms and a storefront and fixed the client's email system.
The revamped website received numerous compliments and helped the client appear more serious and professional. Sagewave Web Design's team was always available to answer questions and address concerns. They listened to the client and went the extra mile to help improve their online presence.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of DBD Lifestyles
Describe what your company does in a single sentence.
Interior design firm
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Sagewave Web Design to accomplish?
Redesign our website
Add functionality like contact forms
Fixed our email system
SOLUTION
How did you find Sagewave Web Design?
Other
Why did you select Sagewave Web Design over others?
Great culture fit
Company values aligned
How many teammates from Sagewave Web Design were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
McKenna helped us every step of the way -she elevated our website to look more polished and professional and matching our aesthetic. She added functionality with response forms and a storefront. She's fantastic to work with and is always kind and helpful.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We've received so many compliments on our website! It's really made us look more serious and professional.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes! McKenna was always available to answer questions
What was your primary form of communication with Sagewave Web Design?
Email or Messaging App
What did you find most impressive or unique about this company?
Mckenna really listened to us and went above and beyond to think of ways to help us improve our online presence.
Are there any areas for improvement or something Sagewave Web Design could have done differently?
Truly none. We are excited to watch them grow.
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"We’ve made several referrals of happy customers!
Showing 1-1 of
1 Reviews
Packages we offer:
Custom Website Design & Development
Hand-coded, mobile-responsive websites for small businesses — no templates, no bloated platforms. From rescuing an outdated site to a full multi-page build, every tier includes domain & SSL setup and a launch walkthrough. Prices shown are starting prices; final quote after a free consult.
Small
Rescuing or migrating an existing site.
$500
/total
Number of revisions: 1
Number of Pages: Your existing pages
Custom Homepage
Responsive Web Design
SSL Certification
2
week
delivery
Medium
First time owners needing their first website.
$800
/total
Number of revisions: 2
Number of Pages: Home + core pages
Custom Homepage
Responsive Web Design
SSL Certification
3
week
delivery
Large
Established businesses ready to grow.
$1,200
/total
Number of revisions: 3
Number of Pages: Full multi-page site
Custom Homepage
Responsive Web Design
SSL Certification
4
week
delivery
Features
Small
$500
/total
Medium
$800
/total
Large
$1,200
/total
Number of revisions
1
2
3
Number of Pages
Your existing pages
Home + core pages
Full multi-page site
Custom Homepage
Responsive Web Design
SSL Certification
On-website SEO
Contact Form
–
Page Speed Optimization
Small
$500
/total
Number of revisions
1
Number of Pages
Your existing pages
Custom Homepage
Responsive Web Design
SSL Certification
On-website SEO
Contact Form
–
Page Speed Optimization
Medium
$800
/total
Number of revisions
2
Number of Pages
Home + core pages
Custom Homepage
Responsive Web Design
SSL Certification
On-website SEO
Contact Form
Page Speed Optimization
Large
$1,200
/total
Number of revisions
3
Number of Pages
Full multi-page site
Custom Homepage
Responsive Web Design
SSL Certification
On-website SEO
Contact Form
Page Speed Optimization
Website Maintenance & Care Plans
Ongoing care to keep your site healthy, secure, and current after launch — hosting, backups, and SSL handled for you. Higher tiers add content updates, an annual site review, performance reporting, and regular strategy calls. 3-month minimum, then month-to-month.
Small
Hands-off owners who want it maintained
$35
/month
Website Hosting
SSL Certification
Site Backup and Security
Ongoing Support
Monthly update hours: Up to 4/hrs month
Medium
Owners needing regular small updates
$50
/month
Website Hosting
SSL Certification
Site Backup and Security
Ongoing Support
Monthly update hours: Up to 10/hrs month
Large
Growing businesses wanting reporting
$100
/month
Website Hosting
SSL Certification
Site Backup and Security
Ongoing Support
Monthly update hours: Up to 20 hrs/month
Features
Small
$35
/mo
Medium
$50
/mo
Large
$100
/mo
Website Hosting
SSL Certification
Site Backup and Security
Ongoing Support
Monthly update hours
Up to 4/hrs month
Up to 10/hrs month
Up to 20 hrs/month
Support Response Time
72-hour email
48-hour email
24-hour priority
Content Updates
Minor fixes only
Small tier plus, text, image, and link swaps
Medium tier plus an additional 4 updates
Check in calls
not included
Quarterly
Bi-Monthly - strategy
Annual site review
–
Performance reporting
–
–
Small
$35
/mo
Website Hosting
SSL Certification
Site Backup and Security
Ongoing Support
Monthly update hours
Up to 4/hrs month
Support Response Time
72-hour email
Content Updates
Minor fixes only
Check in calls
not included
Annual site review
–
Performance reporting
–
Medium
$50
/mo
Website Hosting
SSL Certification
Site Backup and Security
Ongoing Support
Monthly update hours
Up to 10/hrs month
Support Response Time
48-hour email
Content Updates
Small tier plus, text, image, and link swaps
Check in calls
Quarterly
Annual site review
Performance reporting
–
Large
$100
/mo
Website Hosting
SSL Certification
Site Backup and Security
Ongoing Support
Monthly update hours
Up to 20 hrs/month
Support Response Time
24-hour priority
Content Updates
Medium tier plus an additional 4 updates
Check in calls
Bi-Monthly - strategy
Annual site review
Performance reporting
Shopify Store Setup & Migration
Conversion-ready Shopify stores for small retailers — customized theme, products, and the essentials configured: payments, shipping, discounts, and search filters. From a fresh storefront to a full migration from another platform, with custom Liquid sections where you need them. Starting prices; final quote after a free consult.
I'm McKenna, founder of SageWave Web Design — a one-person studio in Orlando building purposeful websites for small businesses. After 10+ years in management, I bring an operator's mindset to every build: how your site works, who it's for, and what it needs to do six months from now. Calm in the storm, a guiding hand. No agency overhead, no template factory, no bloated hosting packages — just clear thinking and honest work.
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