SaaSpirin

BACKGROUND

Please describe your company and your position there.

I'm head of marketing at Dokeos LMS, a learning management system providing training platforms to 300 companies worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SaaSpirin?

Write a purpose-driven blog about specific oriented topics. We wanted to target highly regulated industries such as pharma, healthcare, manufacturing, regulatory compliance ...

SOLUTION

How did you select this vendor and what were the deciding factors?

Their experience in B2B content marketing

Describe the project in detail and walk through the stages of the project.

My experience with Saaspirin has been just incredible from the start. Their team is organized, forward-thinking, helpful, and flexible. They continually stay ahead of marketing industry trends and suggest tactics on how to keep our company's marketing at the forefront

How many resources from the vendor's team worked with you, and what were their positions?

4 - CEO, project manager, content writers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a 50% increase in visitors conversion from the pharmaceutical prospects. It's a good performance since this kind of prospect is very difficult to acquire

How effective was the workflow between your team and theirs?

We couldn't do what we do without their support. We are especially thankful to work with Mara and Nicolas. They both go above and beyond to serve our needs and are just a pleasure to work with.

What did you find most impressive or unique about this company?

From content strategy to copywriting, Saaspirin does it all, and they do it well. Their team can adapt to every industry we want to talk about.

Are there any areas for improvement or something they could have done differently?

I think they should learn more from our products and services so that they could be up to date when writing about Dokeos.

BACKGROUND

Please describe your company and your position there.

We are a SaaS company editing software for engineering teams. We are the market leader in our B2B sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SaaSpirin?

We wanted to create content for SEO and brand marketing. We didn't have enough bandwidth internally to write everything we wanted to, to to find relevant subjects to write about.

SOLUTION

How did you select this vendor and what were the deciding factors?

We stumbled upon SaaSpirin and decided to give them a try. After a couple of good blog posts, we hired them to regularly write on our blog great content that matches our brand target.

Describe the project in detail and walk through the stages of the project.

We had a kick-off meeting with Nicolas and laid a plan to write a few articles over the first few weeks. We worked closely to establish the list of interesting topics to write about and picked dates on when we would receive the blog post. We then scheduled and published the blog posts as we go. We regularly update the list of topic they should write about, or ask them to give us some ideas.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a content strategist and a copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our blog slowly but surely ranked up in SEO and we started to become #1 position on various keywords we cared about. This helped us building our brand over the course of several months.

How effective was the workflow between your team and theirs?

SaaSpirin provided us a Trello board to follow the entire project, from idea gathering to draft, writing, and publishing. That made it easy to follow the workflow.

What did you find most impressive or unique about this company?

They consistently produce great content for our site.

Are there any areas for improvement or something they could have done differently?

While they provide great content, we still have a lot to do in terms of illustration before posting. They don't cover this (yet), so we need to handle this ourselves.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of a Digital Product Agency and our expertise lies in building SaaS products for our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SaaSpirin?

We had a long-time desire to start a blog, create valuable content, and use that for attracting new clients. Unfortunately, as founders our time is very limited we could not make this a top priority because of this.

SOLUTION

How did you select this vendor and what were the deciding factors?

First, we tried a local firm focusing on content writing but we weren't satisfied with the results. Meanwhile, we found SaaSpirin on the web, liked the quality of the articles they produce, and got in touch with them.

Describe the project in detail and walk through the stages of the project.

After the first contact call, we filled out a questionnaire with all the details needed to cooperate. We were added to a Trello board to define the topics to write blog posts on. Their editorial team picked up the tasks, scheduled them into the content calendar, and produced great articles. Since then, we are still working together.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with four people as of now: the CEO, the Editor in Chief, and two other editors.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new blog has increased search & referral traffic towards our website significantly. We were able to attract way more visitors and could use the content to showcase our expertise to new clients, either pre-sales or in the sales process before closing.

How effective was the workflow between your team and theirs?

It was seamless. When there were delays in our communication it was because we were overwhelmed with managing our own company. SaaSpirin is working with rapid workaround times.

What did you find most impressive or unique about this company?

Their workflow is seamless and the content they produce is high quality. SaaSpirin is also open to new ideas or creating different content, like pillar pages, interviews, etc.

Are there any areas for improvement or something they could have done differently?

They constantly improve their service with new offers, I highly recommend SaaSpirin to everyone.

BACKGROUND

Please describe your company and your position there.

Brax.io - multi-platform optimization

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SaaSpirin, and what were your goals?

SEO for industry content

SOLUTION

How did you select this vendor and what were the deciding factors?

Found them on Trends

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Research, source, ideate, write, proof read and upload content.

How many people from the vendor's team worked with you, and what were their positions?

2

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Easy to work with, great results, consistently delivered quality content.

Describe their project management style, including communication tools and timeliness.

Used Trello seamlessly as requested. They always delivered on time, which I liked the most!

What did you find most impressive or unique about this company?

Fast, professional, cost-effective.

Are there any areas for improvement or something they could have done differently?

Nope