SaaS Glue

BACKGROUND

Introduce your business and what you do there.

I’m the director of AdsCampaign Pro, a company that provides Google Ads management software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SaaS Glue to accomplish for AdsCampaign Pro?

We hired SaaS Glue to take our ideas and roadmap for Google Ads management automation software and bring them to reality.

SOLUTION

Can you describe the scope of work your service provider handled for your Google Ads management software project? Please include the main deliverables if you can.

SaaS Glue has provided end-to-end services from concept to completed product, working with us every step of the way. The team has delivered a software package that integrates campaign builders that reduce build times by up to 80%. The software also automates the optimization of campaigns by making adjustments every minute of every day to extract the best returns, be that conversions or revenue, while optimizing the budgets and settings across location, time of day, day of the week, and device to make the absolute most of the marketing budget for any accounts plugged into the software.

What is the team composition?

We work with 2–5 teammates from SaaS Glue.

How did you come to work with SaaS Glue?

We found SaaS Glue through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and they had development expertise.

What is the status of this engagement?

We started working with them in October 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The major measurable outcomes of SaaS Glue’s work have been a reduction in management hours on client accounts, coupled with significant performance improvements. These outcomes have solidified a customer retention that now stands at an average of eight years, which is significant in the digital marketing industry. For example, the software typically reduces monthly management per client from four hours to 40 minutes. It also reduces new client setups from one day to three hours, and the optimizations improve performance on average around 35%. Although there are differences, the performance improvements are in a range between 25% and 50%.

How did SaaS Glue perform from a project management standpoint?

SaaS Glue’s project management has been proactive and focused. The team always delivers on time. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive or unique about them?

The level of knowledge and intelligence within the whole SaaS Glue team is remarkable. Given the complexity of what we’re doing and the fact that they’re not involved in our industry, they’ve grasped the minutiae of what we’re trying to achieve and turned it into a reality.

Are there any areas they could improve?

No, there aren’t any. We continue working with the team, and we’ll continue to do so because their work is excellent.