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SaaS Playbook

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Lifecycle email for product-led SaaS

I help product-led SaaS companies turn signups into revenue through lifecycle email.

Most companies with 1,000+ daily signups lose users before they convert. I fix that through behavioral sequences, segmentation strategy, and structured experimentation.

Services include lifecycle audits, onboarding sequences, trial-to-paid conversion campaigns, retention programs, and A/B testing frameworks.

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2020

Overview by:

Reviewer avatar
Etienne Garbugli
Founder & Lifecycle Email Consultant About the Team

Service Lines
Email Marketing
100%

No Focus Areas have been added yet…

Industries
Information technology
80%
Business services
10%
Education
10%
Clients
Midmarket ($10M - $1B)
70%
Small Business (<$10M)
30%

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Our Story

I started SaaS Playbook after seeing the same problem at every product-led company: thousands of signups, but most users never convert. After building the lifecycle email program behind 4x revenue growth at LANDR, I now help SaaS teams turn signups into revenue through behavioral sequences, segmentation, and structured experimentation. Author of The SaaS Email Marketing Playbook.

Meet the Team

Etienne Garbugli

Etienne GarbugliFounder & Lifecycle Email Consultant

Lifecycle email consultant for product-led SaaS. Author of The SaaS Email Marketing Playbook. 13 years in SaaS, 20+ clients. Built the program behind 4x revenue growth at LANDR.

What Sets Us Apart

Author of The SaaS Email Marketing Playbook

Written guide used by thousands of SaaS teams to improve trial-to-paid conversion and reduce churn through lifecycle email.

13 years in SaaS, 20+ clients

Deep experience across product-led companies from early stage to growth. I've seen what works and what doesn't at scale.

Hands-on execution, not just strategy

I work directly in your ESP building sequences, running tests, and optimizing performance. You get implementation, not just recommendations.

Tools and Technology

Intercom
HubSpot
ActiveCampaign

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