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Get a real-time quoteNew York AI content studio and AI lab
S77.AI (S77 AI, Inc.) is a New York AI content studio and AI lab for fashion, beauty, luxury, lifestyle and regulated brands — SWELL's sister AI company, founded by Tarik Malak. For these brands, S77.AI covers any AI need, from AI content production to autonomous AI agencies and modular software development. But autonomous doesn't necessarily mean unsupervised: each brand and task gets the level of human supervision it needs.
Five pillars: AI Content Studio (everything from just augmented to fully generated, at whatever level each job needs), GEO & AEO (becoming the source AI answers cite), AI Labs (modular software development and bespoke brand tooling), AI Consultancy (founder-led advisory) and the Autonomous AI Agency (a supervised AI account team, with autonomy set by how much human supervision or input each brand and task needs). S77.AI also builds Ultra77 (ultra77.ai), the Brand Intelligence OS, invite-led.
S77.AI doesn't train public models. Projects range from $5K to multi-million-dollar engagements.
S77.AI was founded in 2024 as SWELL's in-house AI lab and incorporated in Delaware as S77 AI, Inc. in October 2026.
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Min project size
$5,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Year founded
Founded 2024
Service Lines
- AI Agents
- 25%
- Generative AI
- 25%
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