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Founder-led software studio for small businesses

Roxstar Labs is a founder-led software studio that builds and runs its own products for small businesses: Provendry (all-in-one software for independent feed mills), CrewRoo (expense reports and invoicing for contract pilots and crews) and The Tail Sniffer (live aircraft tracking by tail number), on the web, iPhone and Android. Founder Shawn Pennington spent 27 years running operations before building software to fix them. The studio also takes on a few custom builds a year: internal tools and workflow automation for small businesses in almost any industry.

  • Min project size
    Undisclosed
  • Hourly rate
    Undisclosed
  • Employees
    Freelancer
  • Year founded
    Founded 2025

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