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RothTech

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Your business has outgrown its software.

RothTech is a senior software engineering studio headquartered in Lakewood, New Jersey, and the technology affiliate of Roth & Co, a top-150 U.S. accounting and advisory firm. Founded in 2016 as Park Data Solutions, the company joined the Roth & Co ecosystem in 2024 and has grown to a team of 80+ engineers, designers, and data specialists.

  • Min project size
    $25,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    50 - 249
  • Year founded
    Founded 2016

Service Lines
Custom Software Development
40%
AI Development
25%
BI & Big Data Consulting & SI
25%
Mobile App Development
10%

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Our Story

RothTech is a senior engineering studio in Lakewood, NJ, and the technology affiliate of Roth&Co, a top-150 U.S. accounting firm. Founded in 2016 as Park Data Solutions, we build custom software, mobile apps, AI/automation and Power BI analytics for businesses that have outgrown off-the-shelf tools, with deep expertise in healthcare (especially skilled nursing) and logistics. Our mission: make enterprise-grade software accessible, built to last, and fully owned by our clients.

What Sets Us Apart

Backed by a Top-150 CPA Firm

As the technology affiliate of Roth&Co, we pair senior engineering with real-world accounting, tax and operations insight. We understand the financial and compliance side of your business, so the software we build fits how you actually operate and report.

You Own Everything We Build

Clients own their code, data and documentation outright. No per-seat licenses, no mandatory support contracts, and fixed pricing with clear milestones before you commit. We build systems meant to run for years without costly upkeep.

Deep Healthcare & Logistics Expertise

We know the workflows, data and regulations behind skilled nursing, healthcare back-office and transportation/logistics operations. From Power BI dashboards for SNF operators to port cartage TMS platforms, we deliver AI and automation that runs in production.

Quick Facts

10 years in business

Tools and Technology

Microsoft Azure
Azure DevOps
Power BI
Figma
GitHub
Jira
Microsoft Teams
Docker

Commonly Asked Questions

We're focused on businesses that have outgrown off-the-shelf software and spreadsheets. Right now that includes: custom web platforms and internal tools that replace manual workflows; AI and automation projects (document processing, intelligent intake, LLM-powered assistants) that run in production, not just in a demo; Power BI and data analytics implementations, especially for skilled nursing facilities, ABA providers and other healthcare operators; logistics and transportation systems such as TMS, dispatch and billing; mobile apps for iOS and Android; and modernization of legacy systems in stages, without a risky big-bang rewrite. Through our affiliation with Roth&Co, we're especially well suited to projects where finance, operations and technology intersect.

One senior team stays with you from scoping through launch and support, so the people who design your system are the same people who build and maintain it. Every engagement starts with a discovery phase where we learn your workflows, data and goals, then we give you a fixed price with clear milestones before you commit. During delivery you get a dedicated project manager, regular demos of working software, and direct access to the engineers doing the work. At handoff you own everything: code, data and documentation, with no per-seat licenses or mandatory support contracts. We respond to new inquiries within one business day.

We measure success by business outcomes, not lines of code. During discovery we agree on the metrics that matter to you, such as hours of manual work eliminated, faster billing or reporting cycles, fewer errors, or the share of documents and inquiries handled automatically, and we track them through launch. Our case studies include AI claims pipelines that process roughly nine in ten documents without human touch, tenant assistants that handle seven in ten inquiries, and property platforms managing more than 24,000 units. Long term, success means a system that keeps running for years without costly upkeep, and clients who come back to us for their next project.

Contact RothTech

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

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