Rostu

BACKGROUND

Please describe your company and position.

I am the Founder & SEO Expert of SEOZA

Describe what your company does in a single sentence.

SEOZA is a performance marketing agency that optimizes customer acquisition through SEO, Google Ads, and social media campaigns — driving measurable results for startups and B2B businesses by aligning growth strategies with data-driven insights.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rostu to accomplish?

• To redesign a sales presentation.

SOLUTION

How did you find Rostu?

Referral

Why did you select Rostu over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Rostu were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We teamed up with Rostu to refresh our sales deck — the old one felt a bit outdated and wasn’t doing a great job during calls. They kept our original content but completely transformed the visuals. Michael designed custom layouts and visual elements that matched our brand, and made sure the whole thing looked sharp, clear, and consistent. We got the final presentation in an editable PowerPoint format, which we now use both in client meetings and internally. The Rostu team was super responsive, easy to work with, and helped us seriously improve how our materials look.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Client engagement went up. More people stayed through the full presentation during calls, and our key messages landed more clearly.

Sales calls became smoother. We now spend about 30% less time explaining our services, and preparation time dropped by around 50% — thanks to a clearer structure and visuals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rostu delivered everything on time and kept the process clear from start to finish.

Their communication was proactive — we always knew what stage the project was in. They responded quickly to feedback and were flexible with small adjustments. Revisions were delivered within 24 hours, and we especially appreciated how organized they were during each revision round.

What was your primary form of communication with Rostu?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Polina, the project manager at Rostu, was a huge part of why the process felt so smooth. She was always clear in communication, stayed on top of deadlines, and made sure we were aligned at every step. When we needed to tweak something or priorities shifted, she handled it with zero fuss.

She checked in at the right times and made sure everything was delivered and reviewed on schedule. It was clear she knew the process inside out — her involvement made collaboration efficient and stress-free.

Are there any areas for improvement or something Rostu could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Commercial Marketing Director of Deciphex

Describe what your company does in a single sentence.

Deciphex is building a global network of AI empowered
pathologists, ensuring accessible, innovative pathology services
that improve patient outcomes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rostu to accomplish?

• Creative Design
• Pitch Deck design
• Marketing assets design

SOLUTION

How did you find Rostu?

Referral

Why did you select Rostu over others?

Referred to me

How many teammates from Rostu were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Emiliya serves as a key design partner to our commercial and strategy teams, playing an integral role in translating complex scientific and technical subject matter into visually compelling, commercially digestible content. Acting as a seamless extension of our in-house team, Emiliya contributes across multiple business functions and initiatives.

Primary Responsibilities:
Strategic Visual Communication

Collaborates closely with executive, product, and commercial teams to distill scientific complexity into clear visual narratives that align with our commercial strategy and brand identity.
Pitch Decks and Investor Materials

Leads the design of high-impact pitch decks, including investor presentations spanning hundreds of slides across finance, product, infrastructure, and clinical domains. These are typically designed under tight timelines with minimal revisions required due to her deep understanding of our visual tone and business needs.
Infographics and Scientific Visuals

Designs bespoke infographics to simplify messaging for use across brochures, websites, and campaigns. This includes pathology workflows, AI pipelines, and clinical platform integration.
Conference and Event Materials

Develops brochures, signage, and visuals for scientific and commercial conferences. These are often tailored to multiple audience tiers (clinical, research, pharma) and need to align with both product branding and partner requirements.
Sub-brand and Product Line Branding

Contributes heavily to branding strategy across our portfolio (Diagnexia, Patholytix, Analytix). Provides visual frameworks that elevate each brand individually while maintaining a coherent umbrella identity for Deciphex.
Conceptual Development

Actively contributes new ideas for how to present our capabilities, often leading creative direction on product positioning through visual storytelling.
Key Attributes:
Extremely fast turnaround and delivery across design assets, often completing complex tasks within 24-48 hours.
Requires minimal revision cycles, most design assets are approved with little or no back-and-forth.
Highly responsive, collaborative, and attuned to our evolving product and messaging needs.
Provides proactive guidance and new concepts rather than waiting for briefs.
Flexibly scales support based on evolving campaign or product launch needs.
Key Deliverables:
Investor decks (100+ slides)
Brand guides and sub-brand development assets
Brochures and leave-behinds for conferences and sales teams
Infographics (clinical workflows, AI architecture, impact visualisation)
Poster and booth designs
Slide decks for internal strategic presentations and public keynotes
Digital assets for web and social distribution
Visual content for partnership proposals, RFPs, and market entry materials

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Investor and Strategic Pitch Success
Designed multiple investor decks (100+ slides each) that supported successful fundraising rounds (e.g., €31 million Series C).
Her materials were pivotal in communicating complex business narratives to investors with clarity and confidence.
2. Brand Cohesion and Recognition
Enabled the creation and differentiation of Deciphex’s sub-brands (Diagnexia, Patholytix, Analytix) with clear visual identities.
Helped elevate market perception, positioning Deciphex as a premium, enterprise-grade digital pathology provider.
3. Efficiency Gains
Achieved rapid turnaround (often under 48 hours) with a >90% first-time approval rate—reducing internal resource strain and decision latency on time-sensitive materials.
Saved an estimated 15–20 hours per project in revisions compared to prior workflows.
4. Commercial Enablement
Supported the development of all leave-behind and conference materials used in key markets (UK, US, EU), contributing to new deals and deepening existing partnerships.
Developed infographics that became core assets in sales and training decks, simplifying the explanation of our AI, digital workflows, and clinical models.
5. Internal Alignment and Adoption
Slide templates and branding systems Emiliya created have been adopted across teams, improving consistency in internal and external presentations.
Enabled smoother cross-functional communication with standardised design frameworks.
6. Market Expansion Enablement
Her materials were used directly in successful market expansion proposals, such as entry plans for North America and Scandinavia.
Visualisation of service models contributed to new NHS Trust partnerships and renewals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Emiliya demonstrates exceptional project management skills, particularly in high-velocity, iterative environments. Her ability to handle multiple concurrent tasks while maintaining quality and speed has made her an indispensable part of our commercial and strategy teams.

Timeliness
Consistently delivers on or ahead of schedule, even with minimal lead time. Turnarounds of 24–48 hours for complex decks and design packages have become routine.
Has never missed a critical deadline across investor presentations, conference materials, or executive keynotes.
Responsiveness to Needs
Extremely adaptable to shifting priorities—able to pivot designs rapidly as messaging evolves during high-stakes projects.
Proactive communicator—checks in early for clarification, offers design alternatives without prompting, and flags potential misalignments before they become issues.
Functions with a “no hand-holding required” approach: once a brief is set (even loosely), she executes with accuracy and intuition aligned to our brand and goals.
Client-Centered Approach
Emiliya consistently brings new ideas, not just outputs, often suggesting layout improvements, infographic concepts, or better narrative flow—elevating the final product.
Acts as a collaborative partner rather than a transactional vendor, often working late hours or across time zones when urgency demands it.

What was your primary form of communication with Rostu?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What's most impressive about them is how they combine strategic design thinking with deep commercial intuition. She doesn’t just “make things look good”, she makes them land. Her rare ability to understand complex scientific or technical subject matter, interpret its commercial value, and translate it into clean, elegant visuals sets her apart from any designer we’ve worked with.

She also delivers enterprise-grade design at startup speed, producing high-volume, high-quality content with near-zero oversight. It’s not just her efficiency, it’s the consistency of her output and how naturally she aligns with our voice, goals, and pace.

Ultimately, it’s the blend of creative quality, speed, and embedded mindset that makes Emiliya unique, she feels like part of our team, not an external contractor.

Are there any areas for improvement or something Rostu could have done differently?

No