Rostu

BACKGROUND

I am the Founder and Principal of Edge Strategic Advisory

Edge Strategic Advisory is a people-first advisory practice that helps senior leaders at mission-driven organizations create clarity, make better decisions, and move the work forward.

OPPORTUNITY / CHALLENGE

• Build a complete, consistent visual system so every client-facing piece of my practice looks and feels like one brand
• Create ready-to-use templates (PowerPoint, proposal, and general Word documents) so I can produce polished client work quickly
• Design leave-behind materials, including one-pagers for my advisory practice and a leadership development program, plus LinkedIn banners, to support launch and business development

SOLUTION

Referral

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

1 Employee

I was launching a new advisory practice and needed a visual system that could carry everything client-facing ... decks, proposals, program materials, and marketing pieces. 

The work happened in two phases. The first was a fully branded PowerPoint template, built from a detailed brand brief and a long list of specialized slide layouts. The second built out the rest of the system:

• A proposal template in Word, with a cover that adapts to each client’s logo 
• A general Word template for client summaries, recommendations, participant worksheets, and program materials 
• A brand kit covering color, typography, logo usage, and graphic elements 
• LinkedIn banners for my personal and company pages 
• Two one-pagers, one for the practice and one for a leadership development program 

Everything was built to work together, so a deck, a proposal, and a one-pager all look like they came from the same place.

RESULTS & FEEDBACK

The clearest measure is that I’m already using it. I’ve built a full workshop deck and my program session materials on the PowerPoint template, and the feedback has been consistent ... the materials flow naturally from my website and feel like me. People describe them as professional and polished, but still approachable. That balance is exactly what I hired Rostu for.

On the project itself:

• The full second phase (proposal template, general Word template, brand kit, LinkedIn banners, and two one-pagers) was delivered in under two weeks 
• The first version of the proposal template came in at 4 hours, under the 5 to 8 hour estimate 
• Most rounds of feedback were turned around within a day 

The less measurable outcome matters just as much ... my practice now looks established and consistent everywhere a client sees it.

Project management was a real strength. Rostu organized the work around my priorities... when I said the proposal template was most urgent, they moved it to the front of the line and ran the brand kit and banners in parallel so nothing stalled.

They asked smart questions before building anything, like requesting sample content so the layouts would fit real use instead of guesses. They gave clear estimates up front, kept me updated on hours without my having to ask, and delivered on the timelines they set.

They were also flexible. When I pushed back on building the proposal in PowerPoint, they listened and moved it to Word without any friction. No surprises, just steady, professional progress from start to finish. Emiliya led the work and was a genuine pleasure to collaborate with.

• Virtual Meeting
• Email or Messaging App

What impressed me most was that Rostu thinks beyond the brief. They anticipated things I hadn’t asked for ... a fallback-font version of the Word template so documents hold up on any computer, and a favicon and app icon page added to the brand kit. Their Word templates are built on proper styles, so content drops in cleanly instead of fighting the formatting. 

They also understood the feel I was going for. Everything they built looks professional and polished but still approachable, and it all fits together. This is the first work that made my new business feel like a real brand instead of just a logo and a color palette.

Nothing significant. My advice to anyone working with Rostu is to share your brand guide and real content early. They do their best work when they understand how you’ll actually use the materials, and the more you give them, the closer the first draft lands.

BACKGROUND

Please describe your company and position.

I am the Co - founder of NextDoorCoders

Describe what your company does in a single sentence.

NextDoorCoders — professional web studio. Website development, support, and design of any complexity. Your reliable partner in digital solutions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rostu to accomplish?

• The challenge was delivering a strong deck without stretching our internal team or lowering the final standard.
• Our client needed a pitch deck for their startup, and we wanted to make sure the presentation quality matched the level of the product we were building for them.

SOLUTION

How did you find Rostu?

Referral

Why did you select Rostu over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Rostu were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought Rostu in as a presentation partner.
They designed a pitch deck for our client’s startup based on existing content and context.

Their role was to take ownership of the presentation side so we could stay focused on development.
The deck was structured, visually clean, and ready to be used in investor and stakeholder discussions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final presentation aligned well with the product and positioning we were building for the client. It helped keep the overall delivery consistent and professional.

Most importantly, it strengthened our client’s confidence in the full solution.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project manager made my life easier. I didn’t have to ask what’s next — I always knew where we were. 

What was your primary form of communication with Rostu?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They work well as a partner. They understand that presentation design is part of a bigger delivery, not a standalone task. That made collaboration a success.

Are there any areas for improvement or something Rostu could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Business Assistant of LYQX

Describe what your company does in a single sentence.

LYQX builds mobile-first digital products that help startups and brands grow and scale.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rostu to accomplish?

• We needed strong sales and partnership decks to prepare for Web Summit in Lisbon.
• The goal was to have clean, clear presentations we could actually use in short meetings.

SOLUTION

How did you find Rostu?

Referral

Why did you select Rostu over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Rostu were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rostu redesigned our partnership deck and sales presentations using existing content. The focus was on layout, structure, and visual clarity. They cleaned up the slides, improved consistency, and made everything easier to scan and explain fast. All decks were delivered ready to use for meetings at Web Summit and follow-ups after.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It became much easier to explain what we do in a few minutes. People understood our offer faster during Web Summit meetings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time. Communication was quick and clear. They handled feedback fast without overcomplicating things.

What was your primary form of communication with Rostu?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They design for real use, not just looks. Clean layouts, good structure, and no unnecessary noise. The decks work well in real conversations, not just on screen.

Are there any areas for improvement or something Rostu could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Sales manager of Equinox Dynamics

Describe what your company does in a single sentence.

We help businesses grow through SEO, digital marketing, development, and performance-driven design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rostu to accomplish?

• Redesign our sales deck so it clearly explains our services.
• Create a strong partnership deck that positions us as a long-term growth partner.

SOLUTION

How did you find Rostu?

Referral

Why did you select Rostu over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Rostu were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Rostu to redesign our sales deck. We already had the content.
Their job was to make it look sharp and easy to scan.

They improved the layout system, hierarchy, spacing, and consistency.
They also visualized key points and results in a more readable way.

After that, we asked them to redesign our partnership deck too, using the same clean system and a stronger “premium” look.
We got final, presentation-ready files that our team can use right away.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The deck became easier to present and easier to understand.

Prospects grasp what we do faster, especially around SEO and performance work.

The partnership deck now supports higher-level conversations and looks like a serious growth partner offer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time. Fast turnaround. Clear communication.

What was your primary form of communication with Rostu?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Design quality and structure.

They knew how to make information feel clear, premium, and easy to follow.

Everything looks clean, aligned, and “ready for a real sales call.

Are there any areas for improvement or something Rostu could have done differently?

No major notes.

BACKGROUND

Please describe your company and position.

 I am the CEO & Founder of a communications and marketing agency.

Describe what your company does in a single sentence.

We are a communications and marketing agency with a focus on the tech industry. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rostu to accomplish?

• To design pitch decks that clearly communicate our clients’ products and value.
• To redesign client presentations to improve structure, clarity, and visual appeal.
• To develop custom PowerPoint templates that keep all future client decks consistent and on-brand.

SOLUTION

How did you find Rostu?

Referral

Why did you select Rostu over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Rostu were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve been working with Rostu for about two years, and during that time, they’ve become a reliable partner. Our collaboration covers a wide variety of projects — from creating full pitch decks and presentation templates to updating slides and refreshing existing presentations.

They really understand our brand and how we want our materials to look and feel. Whether it’s making complex information easier to understand, designing clear and engaging layouts, or keeping multiple decks consistent, they approach every project thoughtfully.

Key deliverables include full pitch decks for client proposals, presentation templates, updated client-facing slides, and refreshed decks that maintain visual consistency across multiple projects. We’ve gone through many iterations together, and the process is always smooth and collaborative, making working with Rostu straightforward and reliable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our clients are very happy with the quality of the design delivered. Their presentations now look more modern, structured, and easy to follow, which helps them communicate ideas more effectively to investors or their own clients.

The PowerPoint template they created also made it faster for teams to build new presentations. Now, our clients prepare new decks much quicker, while keeping everything aligned with their brand identity.

We’ve already applied the refreshed decks across several client engagements, and the feedback has been consistently positive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rostu’s project management is organized and reliable. They consistently deliver materials on time and respond promptly to our needs, keeping communication clear and making collaboration smooth.

As an agency, we appreciated how quickly they adapted to changing needs and kept projects moving. Working with them felt practical and dependable—they understood creative workflows and got the work done.

What was your primary form of communication with Rostu?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was how responsive they are. When deadlines were tight or requirements changed, they adapted quickly and kept things on track, which made managing projects much easier.

Are there any areas for improvement or something Rostu could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Grona Agency

Describe what your company does in a single sentence.

Grona is SaaS UX/UI Agency, helping B2B products scale with clean, intuitive, conversion-focused design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rostu to accomplish?

• To redesign our sales presentation.
• To create a partnership presentation that communicates our services and approach.
• To develop a PowerPoint template that keeps future decks visually consistent with our brand.

SOLUTION

How did you find Rostu?

Referral

Why did you select Rostu over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Rostu were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We first collaborated with Rostu while working together on their client’s mobile app development project. During that time, we saw their design approach and attention to detail, so when it came to refreshing our own sales materials, it felt natural to reach out to them.

Our goal was to update our sales presentation, create a partnership deck, and develop a branded PowerPoint template that would keep all our future materials consistent.

Rostu helped us rethink the structure, visuals, and storytelling. The process was smooth and collaborative — they quickly understood our needs and delivered presentations that now truly reflect our brand: clear, modern, and confident.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve just started using the new PowerPoint template, and it’s already making a big difference. Preparing presentations for meetings now takes about a third less time.

We’ve shared the partnership deck with our existing partners, and the feedback has been great. We haven’t used it with new connections yet, but it’s ready when we need it.

The updated sales deck does exactly what we wanted. It helps us communicate clearly, keeps the focus on our message, and feels true to our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration felt very smooth and professional. Rostu managed the process clearly — timelines were met, and communication was easy and direct.

As an agency, we appreciated how they handled feedback and kept things moving without overcomplicating anything. It really felt like working with a partner who understands how creative teams operate and what’s important in delivery.

What was your primary form of communication with Rostu?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how consistent the final result looked, even though several designers were involved. Serhiy worked on the template, Yuriy started the sales deck, and later Michael joined to finalize everything. Still, all deliverables felt unified — as if one person had designed them from start to finish.

We were also impressed by Rostu’s balance of creativity and structure. They care about both design quality and how each presentation works in a real business context, which made collaboration easy and productive.

Are there any areas for improvement or something Rostu could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder & SEO Expert of SEOZA

Describe what your company does in a single sentence.

SEOZA is a performance marketing agency that optimizes customer acquisition through SEO, Google Ads, and social media campaigns — driving measurable results for startups and B2B businesses by aligning growth strategies with data-driven insights.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rostu to accomplish?

• To redesign a sales presentation.

SOLUTION

How did you find Rostu?

Referral

Why did you select Rostu over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Rostu were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We teamed up with Rostu to refresh our sales deck — the old one felt a bit outdated and wasn’t doing a great job during calls. They kept our original content but completely transformed the visuals. Michael designed custom layouts and visual elements that matched our brand, and made sure the whole thing looked sharp, clear, and consistent. We got the final presentation in an editable PowerPoint format, which we now use both in client meetings and internally. The Rostu team was super responsive, easy to work with, and helped us seriously improve how our materials look.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Client engagement went up. More people stayed through the full presentation during calls, and our key messages landed more clearly.

Sales calls became smoother. We now spend about 30% less time explaining our services, and preparation time dropped by around 50% — thanks to a clearer structure and visuals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rostu delivered everything on time and kept the process clear from start to finish.

Their communication was proactive — we always knew what stage the project was in. They responded quickly to feedback and were flexible with small adjustments. Revisions were delivered within 24 hours, and we especially appreciated how organized they were during each revision round.

What was your primary form of communication with Rostu?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Polina, the project manager at Rostu, was a huge part of why the process felt so smooth. She was always clear in communication, stayed on top of deadlines, and made sure we were aligned at every step. When we needed to tweak something or priorities shifted, she handled it with zero fuss.

She checked in at the right times and made sure everything was delivered and reviewed on schedule. It was clear she knew the process inside out — her involvement made collaboration efficient and stress-free.

Are there any areas for improvement or something Rostu could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Commercial Marketing Director of Deciphex

Describe what your company does in a single sentence.

Deciphex is building a global network of AI empowered
pathologists, ensuring accessible, innovative pathology services
that improve patient outcomes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rostu to accomplish?

• Creative Design
• Pitch Deck design
• Marketing assets design

SOLUTION

How did you find Rostu?

Referral

Why did you select Rostu over others?

Referred to me

How many teammates from Rostu were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Emiliya serves as a key design partner to our commercial and strategy teams, playing an integral role in translating complex scientific and technical subject matter into visually compelling, commercially digestible content. Acting as a seamless extension of our in-house team, Emiliya contributes across multiple business functions and initiatives.

Primary Responsibilities:
Strategic Visual Communication

Collaborates closely with executive, product, and commercial teams to distill scientific complexity into clear visual narratives that align with our commercial strategy and brand identity.
Pitch Decks and Investor Materials

Leads the design of high-impact pitch decks, including investor presentations spanning hundreds of slides across finance, product, infrastructure, and clinical domains. These are typically designed under tight timelines with minimal revisions required due to her deep understanding of our visual tone and business needs.
Infographics and Scientific Visuals

Designs bespoke infographics to simplify messaging for use across brochures, websites, and campaigns. This includes pathology workflows, AI pipelines, and clinical platform integration.
Conference and Event Materials

Develops brochures, signage, and visuals for scientific and commercial conferences. These are often tailored to multiple audience tiers (clinical, research, pharma) and need to align with both product branding and partner requirements.
Sub-brand and Product Line Branding

Contributes heavily to branding strategy across our portfolio (Diagnexia, Patholytix, Analytix). Provides visual frameworks that elevate each brand individually while maintaining a coherent umbrella identity for Deciphex.
Conceptual Development

Actively contributes new ideas for how to present our capabilities, often leading creative direction on product positioning through visual storytelling.
Key Attributes:
Extremely fast turnaround and delivery across design assets, often completing complex tasks within 24-48 hours.
Requires minimal revision cycles, most design assets are approved with little or no back-and-forth.
Highly responsive, collaborative, and attuned to our evolving product and messaging needs.
Provides proactive guidance and new concepts rather than waiting for briefs.
Flexibly scales support based on evolving campaign or product launch needs.
Key Deliverables:
Investor decks (100+ slides)
Brand guides and sub-brand development assets
Brochures and leave-behinds for conferences and sales teams
Infographics (clinical workflows, AI architecture, impact visualisation)
Poster and booth designs
Slide decks for internal strategic presentations and public keynotes
Digital assets for web and social distribution
Visual content for partnership proposals, RFPs, and market entry materials

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Investor and Strategic Pitch Success
Designed multiple investor decks (100+ slides each) that supported successful fundraising rounds (e.g., €31 million Series C).
Her materials were pivotal in communicating complex business narratives to investors with clarity and confidence.
2. Brand Cohesion and Recognition
Enabled the creation and differentiation of Deciphex’s sub-brands (Diagnexia, Patholytix, Analytix) with clear visual identities.
Helped elevate market perception, positioning Deciphex as a premium, enterprise-grade digital pathology provider.
3. Efficiency Gains
Achieved rapid turnaround (often under 48 hours) with a >90% first-time approval rate—reducing internal resource strain and decision latency on time-sensitive materials.
Saved an estimated 15–20 hours per project in revisions compared to prior workflows.
4. Commercial Enablement
Supported the development of all leave-behind and conference materials used in key markets (UK, US, EU), contributing to new deals and deepening existing partnerships.
Developed infographics that became core assets in sales and training decks, simplifying the explanation of our AI, digital workflows, and clinical models.
5. Internal Alignment and Adoption
Slide templates and branding systems Emiliya created have been adopted across teams, improving consistency in internal and external presentations.
Enabled smoother cross-functional communication with standardised design frameworks.
6. Market Expansion Enablement
Her materials were used directly in successful market expansion proposals, such as entry plans for North America and Scandinavia.
Visualisation of service models contributed to new NHS Trust partnerships and renewals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Emiliya demonstrates exceptional project management skills, particularly in high-velocity, iterative environments. Her ability to handle multiple concurrent tasks while maintaining quality and speed has made her an indispensable part of our commercial and strategy teams.

Timeliness
Consistently delivers on or ahead of schedule, even with minimal lead time. Turnarounds of 24–48 hours for complex decks and design packages have become routine.
Has never missed a critical deadline across investor presentations, conference materials, or executive keynotes.
Responsiveness to Needs
Extremely adaptable to shifting priorities—able to pivot designs rapidly as messaging evolves during high-stakes projects.
Proactive communicator—checks in early for clarification, offers design alternatives without prompting, and flags potential misalignments before they become issues.
Functions with a “no hand-holding required” approach: once a brief is set (even loosely), she executes with accuracy and intuition aligned to our brand and goals.
Client-Centered Approach
Emiliya consistently brings new ideas, not just outputs, often suggesting layout improvements, infographic concepts, or better narrative flow—elevating the final product.
Acts as a collaborative partner rather than a transactional vendor, often working late hours or across time zones when urgency demands it.

What was your primary form of communication with Rostu?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What's most impressive about them is how they combine strategic design thinking with deep commercial intuition. She doesn’t just “make things look good”, she makes them land. Her rare ability to understand complex scientific or technical subject matter, interpret its commercial value, and translate it into clean, elegant visuals sets her apart from any designer we’ve worked with.

She also delivers enterprise-grade design at startup speed, producing high-volume, high-quality content with near-zero oversight. It’s not just her efficiency, it’s the consistency of her output and how naturally she aligns with our voice, goals, and pace.

Ultimately, it’s the blend of creative quality, speed, and embedded mindset that makes Emiliya unique, she feels like part of our team, not an external contractor.

Are there any areas for improvement or something Rostu could have done differently?

No