Rost Media

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of a lifestyle clothing brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rost Media?

We hired Rost Media to improve both the performance of our paid marketing campaigns, as well as the content and overal brand image portrayed through our ads.

SOLUTION

How did you select this vendor?

Rost Media was referred to me by another brand in our space.

Describe the scope of their work in detail.

Rost Media began by doing a deep dive into our creative, as well as the economics of our business. It was clear from the start that they understood our problems from both a creative, and strategic point of view, contextualizing everything with data. From there, we began to align on the voice and values of the brand, so there would be a unified brand persona across all platforms (email, organic social, and paid). Once we were up and running, we have met weekly to go over performance, align on action items, promotions, creative, and product.

What was the team composition?

Our team works directly with the owner of Rost Media, Bagdat.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to go from a single channel advertising strategy, which presented a great threat to our company to a balance omni-channel strategy, while also improving our visibility into customer pathways and where each sale was coming from. From there, we were able to adjust our budgets across these platforms to ensure maximum profitability.

How effective was the workflow between your team and theirs?

Our teams have worked very well together. We use slack for day-to-day communications, and our weekly meetings run smoothly. Bagdat's team has been very accommodating, and agile, as things have had to change last minute.

What did you find most impressive about this company?

I've been most impressed by Rost Media's empathy for our business, and ability to match our voice and creative so well, while also having a strong data-driven analytical approach. In all the years of working with advertising agencies, I have struggled to find one that can do both. Usually, Ive noticed that they either skew heavily one way or the other.

Is there any area for improvement or anything that could have been done differently?

I'm sure there is, but only they would be able to say, as I have no critical feedback.

BACKGROUND

Please describe your company and your position there.

I am the founder & owner of Haelf. We are all about personalized, clinically-proven treatments backed by science. With our approach, we strive to empower broader wellbeing by opening the floor to talk about things that aren‘t easy and potentially embarrassing.

While scientific research is integral to each treatment we provide, our utilitarian platform ensures you reach better health with ease. We believe unequivocally that the translation of science leads to better questions, better choices, and better health.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rost Media, and what were your goals?

We hired Rost Media to advise us on digital marketing strategy, this involved identifying the best layout for landing pages, creatives, and keywords. Then on and afterward to manage all our paid marketing activity and stay on top of our competitors. Our goal is to continue to increase awareness and drive a favorable ROI.

SOLUTION

How did you select this vendor and what were the deciding factors?

We received multiple proposals from Digital Marketing agencies in London. Rost Media’s proposal stood out to us as it was the clearest and carefully planned out. Their expertise in this healthcare market meant that were the best fit for us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Rost Media initially carried out research into the market, target audience, and competitors. They then created a media plan with a clear KPI for each channel and each market.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with the founder, Bagdat.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Once we launched our Facebook Ads & Search campaigns, we began to see very positive results and since then our monthly ROI has continually improved.

How effective was the workflow between your team and theirs?

We have weekly calls to go over the results. Whenever we have any questions we can get the answers quickly. The Rost Media team is very responsive and friendly.

What did you find most impressive or unique about this company?

Rost Media refines every aspect of the customer journey, and they continue to look for ways to improve our ROI.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Drop of Colour is a small family-owned business that encourages the practice of mindfulness through art. I am the co-owner and designer of our art kits.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rost Media, and what were your goals?

We launched our business in 2020 and saw growth and potential to continue to develop our products. We needed a digital marketing specialist to help us manage and further develop our search marketing strategy - to strike a balance between generating awareness and return for our ad spend.

SOLUTION

How did you select Rost Media and what were the deciding factors?

We selected a few digital marketing specialists that were recommended by other small business owners. After receiving a few proposals, we knew we had to work with Rost Media - they took the time to help us understand how to make the best of our search ads and recommended actionable steps to make the most of our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a research phase, where we shared access to our accounts, historical learnings and context around ad-hoc campaigns and shared what our goals are. Rost Media then took that information and produced a media plan with clear KPIs for an always-on search and shopping campaign on Google Ads.

They helped us review our shop and Google ads account integration with Google Analytics, which helped us measure the success of the activity. They also suggested testing social media ads to promote our brand online and focus on return on investment and sales through the Google ads channel.

How many resources from the Rost Media team worked with you, and what were their positions?

We worked with a hands-on Media Strategist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Both our search and shopping campaigns achieved astonishing results. Through careful keyword selection, automation and use of audience data our CPCs decreased by 24% on average, which allowed us to use our limited budget more efficiently and in turn deliver 136% increase in sales, revenue growth and better ROAS overall.

Our new and returning user traffic to site also saw a clear increase.

How effective was the workflow between your team and theirs?

We communicated mainly over emails. The team was taking the time to keep us informed about any campaign developments and opportunities on a regular basis. Every time we had a question they were able to respond in a timely manner and keep us informed with the progress of the request.

What did you find most impressive or unique about this company?

The dedication and expertise they bring to the table. Without even asking they are able to spot opportunities and bring fresh ideas and recommendations that are tailored to our needs. We’re now tackling Facebook and Instagram campaigns together and have been thoroughly impressed with the knowledge and results they’ve brought to us.

Are there any areas for improvement or something they could have done differently?

We've been thoroughly impressed with the quality of work and the way we work with Rost Media. I would have loved to tackle cross-channel marketing sooner, but granted we didn't have that much marketing budget when we first started working together.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a tourist boat company. It’s a tourist attraction in the River Thames near the London Eye.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rost Media?

We needed help with digital marketing.

SOLUTION

What was the scope of their involvement?

Rost Media helped us with our PPC campaigns on Facebook and Instagram. They create any needed visuals and actively manage the campaigns. In terms of the content, we provide it to the team.

What is the team composition?

Our main point of contact is Bagdat (Founder).

How did you come to work with Rost Media?

We were looking for small, independent agencies that could provide good value for money and found Rost Media.

How much have you invested with them?

We’ve spent £50,000 (approximately $67,000 USD).

What is the status of this engagement?

The project started in November 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We appreciate how active they are at managing our campaigns. Their work has been very good and effective. The ROI is good, too.

How did Rost Media perform from a project management standpoint?

Their project management is perfect. Rost Media has their own platform that outlines all their work for us. It’s nice and detailed, making it easy to see which campaigns provide good value for money.

In terms of communication, we have weekly Zoom meetings where the team presents our analytics and gives new recommendations.

What did you find most impressive about them?

Rost Media is a very conscientious and hardworking team. They genuinely want to provide us with good results.

Are there any areas they could improve?

They could provide more social media management services.

Do you have any advice for potential customers?

I would definitely recommend them to anyone.

BACKGROUND

Please describe your company and your position there.

I am the founder of Make Us Care, a branding and advertising agency based in London.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rost Media, and what were your goals?

We ran a campaign for one of our clients to help them recruit 300+ new employees across the whole UK. We hired Rost Media to help set-up, manage and optimise our paid media strategies and campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were introduced to Rost Media through a mutual contact however it was their willingness to get stuck into the project along with their obvious expertise that made it an easy decision to start working with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They first started by understanding the objectives and goals of the campaign. We then gave them access the existing ad accounts so they could scope out the project based on previous campaign performance and the existing audiences. For this project we focused our media spend on Google and Facebook.

After accepting their quote they quickly began creating the new campaigns and targeting. Once the campaigns were made live we instantly saw results and from that point onwards they continued to optimise the campaigns and also tweak targeting based on our needs. Throughout the project there has been constant communication and reporting to ensure we are always heading in the right direction and so that both teams are up to date.

How many people from the vendor's team worked with you, and what were their positions?

One, the owner. We also had input from the wider team however the focused feedback point was extremely efficient.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Whilst the final results are still being measure we cannot give out figures. However I can share that the CPA is lower than our target, we acquired more leads than our target and both ourselves and our client are very happy with the project as a whole.

Describe their project management style, including communication tools and timeliness.

Very good communication. Always kept up to date. Go above and beyond to get tasked delivered on time.

What did you find most impressive or unique about this company?

They cut through the jargon, told us what we needed to do and didn't sugar coat anything. At the end of the day paid media is a cold, hard "put your money on the table" investment. You need someone that challenges you to get the most out of your investment whilst understanding the dynamic nature of companies and how their objectives can change VERY quickly. Rost Media made us feel very comfortable yet challenged us and worked with us to move when needed.

Are there any areas for improvement or something they could have done differently?

For this project I think everything went very smoothly. We are continuing to work with Rost Media and this is a reflection of our feelings towards them.

BACKGROUND

Please describe your company and your position there.

I am the director of Altai Mountain Shilajit LTD. We supply a variety of high quality shilajit based products

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rost Media?

We were looking to boost social media engagement, traffic to the website and ultimately boost sales via online ads.

SOLUTION

How did you select this vendor?

I made the decision to use ROST after speaking with their team on the phone, they paid a lot of attention to detail and were very attentive to the outcome of the proposed strategy we discussed.

Describe the scope of their work in detail.

ROST laid out a road map on how we could achieve our objectives by placing ads to relevant groups of potential clients. This worked very effectively in drawing in attention to the brand and increasing sales which was exactly what we aimed to do.

What was the team composition?

I worked 1 on 1 with Bagdat throughout the entire of the project. We are in close contact regarding the details of the campaigns and I know that if I need assistance I will get a response almost immediately from him. We have a zoom meeting once a month to discuss the monthly report which he prepares and we discuss the previous month result and then set out a plan for the next.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a very significant increase in sales as a direct result of the campaigns we have ran together. The marketing strategy has worked very well and the whole project has run extremely smoothly and successfully.

How effective was the workflow between your team and theirs?

I could not have asked for better communication from the ROST team. Any issue or question I have is dealt with right away to suit my preferences and the advice given has proven to be both valuable and knowledgable.

What did you find most impressive about this company?

The attention to detail and communication are impressive so far.

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and position.

I am an executive at Axel Co

Describe what your company does in a single sentence.

Axel Co makes clothing and accessories for men and women who ride motorcycles

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rost Media to accomplish?

• More website views
• More Instagram follows
• More Shopify sales

SOLUTION

How did you find Rost Media?

Referral

Why did you select Rost Media over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Rost Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Rost worked Axel Co through creating ads on social media. They walked us through connecting accounts and targeting the right audiences. We immediately started seeing results and are continuing to work with them. Rost stays closely in contact with us and provides updates, creates meetings to check in with us and gives suggestions for every step of the way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales on our website, analytics from Shopify and views of ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, every step of this project has been timely, efficient and easy. Rost Media takes the first steps to ensure we are happy and has largely grown our sales even after only a month of working with them.

What was your primary form of communication with Rost Media?

Virtual Meeting

What did you find most impressive or unique about this company?

It feels like they truly care about helping our company. We also easily trust their team with our platforms.

Are there any areas for improvement or something Rost Media could have done differently?

So far we have no complaints at all

BACKGROUND

Please describe your company and position.

I am the Brand Owner of Avocadology

Describe what your company does in a single sentence.

Avocadology is an affiliate website that promotes ecological products from amazon.co.uk

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rost Media to accomplish?

• Market research - marketing strategies
• Creating advertising campaigns across different platforms

SOLUTION

How did you find Rost Media?

Online Search

Why did you select Rost Media over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Rost Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Ros Media has implemented these steps to research the market and drive traffic to my website: researched and gathered data from the potential audience, assessed competitors’ strategies, strengths and weaknesses. It has clearly identified advertising objectives and implemented the advertising campaigns according to the planned strategies and timelines. RossMedia ha monitored and measured the performance of the campaigns including reach, engagement and conversion metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from this campaign demonstrated significant progress and success. The campaign achieved a 25% increase in website traffic, resulting in a 15% rise in leads generated. Additionally, brand awareness improved, with a 10% increase in social media engagement and a 30% growth in brand mentions across various platforms. These outcomes clearly indicate the campaign's positive impact and effectiveness in reaching the target audience and achieving the set objectives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent throughout the entire process. They diligently adhered to the timelines and delivered all the required items on time, showcasing their commitment to meeting deadlines. Moreover, their responsiveness to my needs was commendable. They actively listened to my requirements, provided valuable insights, and promptly addressed any concerns or adjustments I requested.

What was your primary form of communication with Rost Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Their responsiveness to my needs and willingness to accommodate my requests made them stand out as a reliable and client-focused partner. Their ability to maintain efficient communication and deliver high-quality results throughout the entire collaboration was truly unique and greatly contributed to the success of my project.

Are there any areas for improvement or something Rost Media could have done differently?

At this time I am completely satisfied with their job and don’t see any necessary improvements.

BACKGROUND

Please describe your company and your position there.

i'm the co-founder of a proptech startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rost Media, and what were your goals?

We wanted someone to manage our paid channels and work with us to build out the strategy (and xecute)

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommendation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through the current activity and the goals. Received an in-depth document with recommendations.

How many resources from the vendor's team worked with you, and what were their positions?

One

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The CPA dropped significantly during the project and we test a lot of great campaign ideas etc. Very pleased with the results.

How effective was the workflow between your team and theirs?

Very, we had weekly catchups, always provided with a weekly doc and meet in person once.

What did you find most impressive or unique about this company?

They seemed to really care about our startup and worked hard to come up with new ideas and strategies.

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I am the Co-founder of Klicker and I am over all products involving getting traffic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rost Media, and what were your goals?

We hired Rost Media to run PPC campaigns for many clients. Our goals were to get our clients qualified leads at a low cost.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was recommended Rost by an old co-worker. We trialed him on a small project which he had great success. Then we hired him to run all our PPC.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Manages every aspect of PPC for all our agency clients.

How many people from the vendor's team worked with you, and what were their positions?

1. Rost handles it all.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

He gets my clients leads for cheap and they have a massive ROI on ad spend. What else could you want?

Describe their project management style, including communication tools and timeliness.

They're very timely, professional, and communicative.

What did you find most impressive or unique about this company?

His results are consistent.

Are there any areas for improvement or something they could have done differently?

Not really.