Roicool is a digital marketing agency based in Istanbul, Türkiye, working with B2B, SaaS and healthcare brands across Türkiye, Europe and the United States. Founded by Mahmud Filoğlu and Zehra Adaş, the agency brings marketing, measurement and technology together in one team, so strategy, execution and reporting come from the same people. Our services are organized in seven areas. Performance marketing covers Google Ads, Meta, LinkedIn, YouTube and Microsoft advertising, managed on real conversion data rather than platform metrics.
SEO covers technical SEO, international SEO for multilingual sites, B2B SEO and content marketing. GEO (Generative Engine Optimization) and AEO help brands get found and cited in ChatGPT, Gemini, Perplexity and Google AI Overviews; every GEO engagement starts with an AI visibility analysis that shows where a brand currently stands. Data and measurement covers GA4, server-side tracking, Consent Mode compliance and marketing data warehouses. CRM consulting covers HubSpot and Zoho implementation and migration. Lead generation covers outbound infrastructure, email deliverability and landing page optimization. Webflow design, development and migration complete the offering.
Roicool is a Google Partner, Meta Business Partner, LinkedIn Marketing Partner and Webflow Professional Partner. We run multilingual campaigns in more than ten languages and have particular depth in health tourism marketing, where advertising regulation, patient communication and multi-country funnels require specialist experience. We publish our methodology, case studies, a digital marketing glossary and an AI-readable company information page on roicool.com, and we report on business outcomes rather than vanity metrics. Roicool does not work with e-commerce retail brands; our focus is companies whose buying decisions begi
"Their responsiveness, communication, and flexibility were most impressive."
Jun 14, 2026
Director, Construction Company
selim kaya
Construction
Toronto, Ontario
1-10 Employees
Online Review
Roicool redesigned and developed a website for a construction company. The team created the site from scratch, including service pages, portfolio integration, contact forms, and mobile optimization.
Roicool delivered a professional and user-friendly website that aligned with the client's brand and business goals. The team was highly responsive, communicative, and flexible. They addressed revisions promptly and were easy to work with.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of a construction company. Describe what your company does in a single sentence.
Construction
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Roicool to accomplish?
Webflow website making
SOLUTION
How did you find Roicool?
Online Search
Why did you select Roicool over others?
High ratings
Great culture fit
Good value for cost
Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
Roicool redesigned and developed our company website. The project included website design, service pages, portfolio integration, contact forms, mobile optimization, and ongoing revisions. The final website was professional, user-friendly, and aligned with our business goals.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We received a professional, user-friendly website that accurately reflects our brand and services. The project was completed successfully, and all requested revisions were addressed promptly.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Communication was clear and responsive throughout the project. The team addressed revisions promptly, kept us updated, and delivered the project on time. Overall, they were easy to work with and attentive to our needs.
What was your primary form of communication with Roicool?
Virtual Meeting
What did you find most impressive or unique about this company?
Their responsiveness, communication, and flexibility were most impressive. They were receptive to feedback, addressed revisions quickly, and remained committed to delivering a website that matched our vision and business needs.
Are there any areas for improvement or something Roicool could have done differently?
At this time, we do not have any major suggestions for improvement. Overall, we were very satisfied with the collaboration.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO Services for Dental Service Company
Search Engine Optimization
Generative Engine OptimizationContent developmentOn site optimization
Less than $10,000
May - Sep. 2026
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were highly professional, easy to work with, and incredibly responsive!"
Sep 17, 2026
Dentist, İstanbul dent
Zeynep Korkmaz
Dental
Turkey
1-10 Employees
Online Review
Roicool provided SEO services for a dental service company. The team worked to improve the client's AI visibility through website enhancements, strategic listings, and content creation.
Thanks to Roicool's efforts, the client saw improved AI visibility. The team monitored the client's core target prompts, identified the weak spots, and executed precise optimizations, resulting in a shift in less than two months. The team delivered on time and grasped the client's business goals.
BACKGROUND
Introduce your business and what you do there.
I’m a dentist at a dental service company.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Roicool to accomplish for your dental service?
We needed help with our clinic’s AI visibility work.
SOLUTION
What was the scope of their involvement?
Roicool systematically monitors our core target prompts, identifies our weak spots, and executes precise optimizations, including website enhancements, strategic listings, and high-quality content creation.
What is the team composition?
We don’t know how many teammates from Roicool are assigned to our project.
How did you come to work with Roicool?
We found them through an online search and chose them because of their high ratings.
How much have you invested with them?
We’ve spent less than $10,000.
What is the status of this engagement?
We started working with them in May 2026, and the engagement ended in September 2026.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Partnering with Roicool for our clinic’s AI visibility work has been a game-changer. Every month, they systematically monitor our core target prompts, identify our weak spots, and execute precise optimizations—from website enhancements and strategic listings to high-quality content creation. We noticed a clear shift within just two months, and organic leads started coming in naturally.
We are happily continuing our monthly GEO services with them and want to extend our huge thanks to the team.
How did Roicool perform from a project management standpoint?
They delivered on time. We communicate with Roicool through in-person meetings.
What did you find most impressive about them?
They actually listen, grasp our specific industry goals, and build real solutions around them. They were highly professional, easy to work with, and incredibly responsive! We’ve noticed a clear shift within just two months, and organic leads have started coming in naturally.
Are there any areas they could improve?
There’s nothing they need to improve.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO Services for Business Services Company
Content MarketingSearch Engine Optimization
Content developmentTechnical SEO
$10,000 to $49,999
Apr. 2025 - Apr. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"What impressed us most was Roicool's strategic approach and transparency throughout the project."
Jul 2, 2026
Co-Founder, Business Services Company
Anonymous
Business services
Istanbul, Türkiye
11-50 Employees
Online Review
Roicool provided SEO services for a business services company. The team conducted an SEO audit and implemented technical SEO recommendations, on-page optimization, metadata improvements, and keyword mapping.
Thanks to Roicool's efforts, the client saw improvements in organic search performance, organic traffic, and qualified leads. The team was organized, professional, and responsive. They delivered items on time and communicated well via email, messaging apps, and virtual meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-founder of a business services company
Describe what your company does in a single sentence.
We offer industry-focused products and services designed to help our customers solve key business challenges and achieve sustainable growth.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Roicool to accomplish?
Improve our organic search visibility and keyword rankings for our target services.
Increase qualified organic traffic to our website and generate more relevant leads.
Strengthen our overall SEO strategy through technical optimization, content improvements, and ongoing performance tracking.
SOLUTION
How did you find Roicool?
Referral
Why did you select Roicool over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Roicool were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The project covered a 12-month SEO engagement focused on improving our organic visibility, search rankings, and website performance. Roicool started with a detailed SEO audit, including technical analysis, keyword research, competitor review, and content gap analysis.
Their key deliverables included technical SEO recommendations, on-page optimization, metadata improvements, keyword mapping, content optimization, and regular performance monitoring. They also provided ongoing SEO strategy support, monthly reporting, and clear action plans to help us track progress and prioritize improvements throughout the project.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Over the 12-month engagement, we saw clear progress in our organic search performance. Our website gained better visibility for target keywords, organic traffic improved steadily, and we started receiving more qualified leads from SEO-focused pages. Roicool also helped resolve technical SEO issues, improve on-page structure, optimize existing content, and track performance through regular reports. Overall, the project met the agreed milestones and helped us build a stronger foundation for long-term organic growth.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Roicool managed the project in a very organized and professional way. They delivered the agreed items on time and kept us informed throughout the process with regular updates and reports. Their team was responsive whenever we had questions or needed clarification, and they were flexible in adapting priorities based on our business needs. Overall, communication was clear, deadlines were respected, and the workflow was smooth during the engagement.
What was your primary form of communication with Roicool?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most was Roicool’s strategic approach and transparency throughout the project. Instead of focusing only on short-term improvements, they built a clear long-term SEO roadmap, explained every recommendation in a practical way, and backed their decisions with data. Their responsiveness, proactive communication, and commitment to continuous improvement made them stand out from other agencies we had considered.
Are there any areas for improvement or something Roicool could have done differently?
We do not have any specific areas for improvement. Overall, we were very satisfied with Roicool’s work, communication, and project management. Everything was handled professionally, and the collaboration met our expectations.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO Services for Software Development Company
Search Engine Optimization
$10,000 to $49,999
June 2025 - June 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They deeply understood our business goals and focused on delivering real, long-term ROI."
Jun 25, 2026
Software Engineer, RıdvanTech
Rıdvan Çakar
Business services
Istanbul, Türkiye
11-50 Employees
Online Review
Roicool provided SEO services for a software development company. The team conducted a technical SEO audit, performed keyword research, optimized the site, implemented off-page strategies, and provided reports.
Thanks to Roicool's efforts, the client saw a 45% increase in organic traffic, and their target keywords ranked in the top three positions on search engine results pages. The team was professional, efficient, and responsive. They adhered to the agreed schedule and budget and understood the goals.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Software Engineer of RıdvanTech
Describe what your company does in a single sentence.
We are a software development team specializing in modern full-stack web applications, scalable backend architecture, and custom AI integrations.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Roicool to accomplish?
To significantly increase organic search visibility and website traffic.
SOLUTION
How did you find Roicool?
Online Search
Referral
Why did you select Roicool over others?
High ratings
Close to my geographic location
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Roicool were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Roicool provided a comprehensive, year-long Search Engine Optimization (SEO) service for our platform. The scope of work was divided into technical optimizations and continuous growth strategies. Key deliverables included a complete technical SEO audit to resolve deep indexing and crawlability issues, detailed keyword research targeting our core services, and full on-page optimization. Additionally, they provided continuous off-page strategies, monthly performance reporting, and strategic sync meetings to ensure our organic visibility and traffic targets were successfully met throughout the 12-month contract.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Organic Traffic: We experienced a 45% increase in organic traffic within the one-year period. Keyword Rankings: Our target keywords reached the top 3 positions on search engine results pages. Technical Health: The website's core web vitals and overall SEO health score improved significantly, resolving all critical indexing issues.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Roicool's project management was highly professional and efficient. They delivered every milestone on time and strictly adhered to the agreed schedule and budget. The team was incredibly responsive and adaptive to our product priorities, maintaining seamless communication through monthly reports and regular sync meetings.
What was your primary form of communication with Roicool?
Virtual Meeting
What did you find most impressive or unique about this company?
What impressed us most was their product-centric engineering mindset. Instead of just checking off standard SEO tasks, they deeply understood our business goals and focused on delivering real, long-term ROI.
Are there any areas for improvement or something Roicool could have done differently?
Honestly, there was nothing major to complain about since they delivered great results. However, providing even more granular tracking for niche, long-tail keywords in the earlier stages of the project could have been slightly beneficial. Overall, they did a fantastic job.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Website Migration & Revamp for Construction Co
Web DesignWeb Development
Adobe Experience Manager CMS
$10,000 to $49,999
Mar. - June 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"What stood out most was how smooth they made the whole thing."
Jun 25, 2026
Project Manager, Construction Company
Bihter Ulu
Construction
Turkey
11-50 Employees
Online Review
Roicool migrated a construction company's website to Webflow. The team redesigned the UI, rebuilt the pages on Webflow, and set up the CMS.
The new site loaded faster, and the client saw an increase in inquiries. Roicool's project management was solid; they kept the client updated and delivered everything on time. The team was responsive and easy to work with. They communicated via virtual meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Project Manager of a construction company
Describe what your company does in a single sentence.
We're a construction company. We handle building and contracting work for both residential and commercial projects, from the planning stage through to completion.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Roicool to accomplish?
We hired ROICOOL to migrate our website to Webflow. Our old site was slow and hard to update, so our main goals were a clean UI, faster page speed, and better conversion rates (CRO), all on a platform our own team could manage easily.
SOLUTION
How did you find Roicool?
Online Search
Other
Why did you select Roicool over others?
High ratings
How many teammates from Roicool were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
ROICOOL migrated our existing website to Webflow from start to finish. This included a cleaner UI redesign, rebuilding the pages on Webflow, and setting up the CMS so our team could manage content ourselves. Key deliverables: a redesigned site on Webflow, faster page speed, CRO focused layout changes, and a full handover. They completed the migration with no downtime or loss of content.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The new site loads noticeably faster than our old one, and our PageSpeed scores improved significantly after the migration. The cleaner layout and CRO changes have made it easier for visitors to find what they need and get in touch, and we've seen more inquiries coming through the site. Our team can now update content on their own, which has saved us a lot of time we used to spend going back and forth with a developer.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management was solid. They kept us updated throughout and delivered everything on time, which mattered to us since we're not web people and were relying on them to keep things moving. Whenever we had a question or needed a change, they got back to us quickly and explained things clearly without the technical jargon. It felt like they actually cared about getting it right for us.
What was your primary form of communication with Roicool?
Virtual Meeting
What did you find most impressive or unique about this company?
What stood out most was how smooth they made the whole thing. We were worried about losing content or the site going down during the migration, but none of that happened. They also explained everything in plain language, so we always knew what was going on even though we're not technical. That mix of doing solid work and being easy to deal with is what made them stand out for us.
Are there any areas for improvement or something Roicool could have done differently?
Honestly, not much. Things went smoothly for us.
RATINGS
5.0
"Solid experience from start to finish, and we'd happily work with them again."
Quality
5.0
Service & Deliverables
"The work was clean and well done, and the final site met everything we asked for."
Schedule
5.0
On time / deadlines
"They delivered everything on time and kept the project moving without any delays."
Cost
5.0
Value / within estimates
"Fair pricing for the quality we got, and the results made it well worth it."
Willing to Refer
5.0
NPS
"Definitely, I'd happily recommend them to others looking for a Webflow partner.
Marketing Strategy for Software Company
Marketing StrategyOther Digital Marketing
$10,000 to $49,999
Apr. 2025 - Apr. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"Their team was proactive, data-driven, and easy to communicate with throughout the project."
Jun 25, 2026
Founder & Software Developer, Software Company
Anonymous
Information technology
Turkey
11-50 Employees
Online Review
Roicool provided marketing strategy services for a software company. The team created a lead generation strategy and managed paid advertising campaigns to improve efficiency and generate qualified leads.
Roicool improved the quality and consistency of leads generated through digital advertising campaigns. The team set up a trackable performance marketing structure, monitored results, and optimized campaigns. Roicool's professional, organized, and responsive approach ensured a successful outcome.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder & Software Developer of an information technology company
Describe what your company does in a single sentence.
We are a software company that provides custom software development, web and mobile application solutions, and digital transformation services for businesses.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Roicool to accomplish?
Generate qualified leads for our software services through performance marketing campaigns.
Improve the efficiency and conversion performance of our digital advertising campaigns.
SOLUTION
How did you find Roicool?
Referral
Why did you select Roicool over others?
Pricing fit our budget
Good value for cost
Company values aligned
How many teammates from Roicool were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Roicool provided performance marketing services for our software company over a 12-month period. The main scope of the project was to generate qualified leads and improve the efficiency of our digital advertising campaigns. Their work included creating a lead generation strategy, planning and managing paid advertising campaigns, defining target audiences, optimizing campaign performance, tracking results, and providing regular performance updates.
The key deliverables included campaign setup and management, audience targeting, ad optimization, lead generation focused performance tracking, reporting, and ongoing recommendations to improve campaign results. Throughout the project, Roicool helped us reach more relevant potential customers and build a more measurable digital marketing process.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The main measurable outcome was the improvement in the quality and consistency of leads generated through our digital advertising campaigns. Roicool helped us set up a more trackable performance marketing structure, monitor campaign results regularly, and optimize campaigns based on lead quality and conversion performance. Over the 12-month period, we saw better campaign efficiency, more relevant customer inquiries, and a clearer understanding of which channels and audiences performed best for our software services.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Roicool managed the project in a professional and organized way. They communicated with us regularly, shared campaign updates, and responded quickly whenever we had questions or needed changes. The team was proactive in monitoring campaign performance and making optimizations when necessary.
They delivered the agreed services on time and kept the process clear throughout the 12-month collaboration. Their responsiveness and solution-oriented approach made the project easy to manage from our side. Overall, we were satisfied with their project management and communication.
What was your primary form of communication with Roicool?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most about Roicool was their focus on generating qualified leads rather than just increasing traffic or clicks. They took the time to understand our software company, our target audience, and our business goals before optimizing the campaigns. Their team was proactive, data-driven, and easy to communicate with throughout the project.
We also appreciated their ability to make performance marketing more measurable and structured for us. Their regular optimizations and practical recommendations helped us get better value from our advertising budget.
Are there any areas for improvement or something Roicool could have done differently?
Overall, we were very satisfied with Roicool’s work and the collaboration throughout the project. Their team was professional, responsive, and proactive in managing our performance marketing campaigns. We do not have any major areas for improvement. They met our expectations and provided valuable support during the 12-month collaboration.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Web Design & Dev & Digital Strategy for Textile Products Co
Roicool designed and developed a website for a textile products company. The team also developed performance marketing strategies to boost the client's digital presence and revenue.
Roicool successfully increased the client's revenue, website traffic, conversions, and brand awareness. The team completed the project four days before the deadline, and their understanding of UX impressed the client. Roicool was professional, responsive, and communicative via virtual meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Milore
Describe what your company does in a single sentence.
Milore focuses on creating differentiated textile products for women
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Roicool to accomplish?
To maximize Milore's digital presence and revenue through a new website and holistic performance marketing strategies.
SOLUTION
How did you find Roicool?
Referral
Why did you select Roicool over others?
High ratings
How many teammates from Roicool were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Our main objective was creating sofisticated brand. As a company we started to redesign all of our digital presence from the scratch. During that time roicool conducted and successfully completed the project that we had. Our goals simply create a brand that starts wom. Therefore we need to demonstrate our digital presence in high quality.
On the roicool side they finished everything perfectly. Weekly catch up meetings helped a lot and saved lots of coffee.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Success was proven by increased digital revenue and high ROAS. The new site boosted traffic and conversions, while our marketing strategies elevated brand awareness and direct sales.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
As I write before this section they had a project manager for my company. They finished the project before 4 days to deadline.
What was your primary form of communication with Roicool?
Virtual Meeting
What did you find most impressive or unique about this company?
Absolutely their ux understanding. Graphics, components, ad creatives everything was so professional.
Are there any areas for improvement or something Roicool could have done differently?
Every company has improbable areas. Roicool is just need one or two. I'm not the person can tell this one. Overall our process was an success
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-7 of
7 Reviews
Our Story
Roicool is an Istanbul-based performance marketing agency combining Webflow development, SEO, and paid advertising. As Google, Meta, and Webflow partners, we manage campaigns across 11+ languages for brands across Turkey and beyond. We don't chase vanity metrics — we chase real growth.
What Sets Us Apart
Full-funnel ownership
We don't pick a lane. Webflow development, SEO, and paid advertising work together under one roof — because isolated tactics don't drive growth, connected strategies do.
Certified partner expertise
Google, Meta, and Webflow official partners. We manage $50K+ monthly ad budgets across 11+ languages, bringing global execution with local market insight.
Radical transparency
No jargon, no vanity metrics. Every client gets a dedicated account manager, clear reporting, and honest communication — always focused on revenue, not impressions.
Contact Roicool
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