Rivetline

Rivetline is a marketing operations consultancy specializing in Zoho CRM and Zoho One. We help marketing teams and Zoho partners connect campaigns, data, and automation inside Zoho so systems actually support how marketing works day to day. Our focus is on execution. Rivetline works with organizations that already use Zoho but struggle with disconnected tools, unreliable data, broken attribution, or marketing systems that are difficult to scale. We step in to design and implement practical marketing operations that improve visibility, reduce manual work, and support better decision-making. Rivetline’s services include Zoho CRM and Zoho One marketing setup, lead generation and advertising platform integrations, marketing automation and lifecycle journeys, email campaigns, attribution and funnel tracking, dashboard reporting, data cleanup, and CRM structure optimization. We also integrate Zoho with platforms such as Google Ads, Meta, LinkedIn, TikTok, and other lead generation tools using solutions like LeadsBridge and Zapier. Unlike traditional consultants, Rivetline does not focus on long strategy decks or theoretical frameworks. We take a hands-on approach, working directly inside systems to connect marketing platforms to CRM, automate what makes sense, and surface reporting teams can trust in real time. Our goal is to build systems that teams want to use and can rely on as they grow. Rivetline primarily supports mid-sized B2B and service-based organizations across industries including healthcare, SaaS, professional services, and e-commerce. We also work closely with Zoho partners who want a dedicated marketing operations specialist to complement their sales, CRM, and RevOps work. Founded in 2025, Rivetline was created to bridge the gap between marketing strategy and Zoho execution. Our approach emphasizes clean data, thoughtful automation, and clarity over complexity. We believe strong marketing systems should make work easier, not harder, and should evolve a