RevenueZen by Eastern Standard

BACKGROUND

Please describe your company and your position there.

I'm the head of marketing (first marketer) for a global AI company. Sales was previously through personal referrals and founder sales. I brought in Revenue Zen as part of a focused, lead-generating marketing strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen, and what were your goals?

When we started, we had no content strategy, no meta data, no keywords, no baseline of what good was for SEO. We hired Revenue Zen to first provide strategic guidance around domain strategy, site optimization, and organic search. We expanded our relationship to an ongoing retainer including account management, SEO strategy and optimization and content creation, with the goal of improved rankings and increased traffic. 

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed individuals as well as agencies, and felt that Revenue Zen had a pragmatic approach.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Project started with discovery (competitive, content audit, keyword research, editorial calendar) and creation of analytics dashboard. We then moved into a technical SEO audit, page level optimizations, website structure optimization, speed optimization. We are currently under an ongoing monthly retainer which includes campaign strategy, content development, link building.

How many people from the vendor's team worked with you, and what were their positions?

We work on a day to day basis with our terrific, very patient lead strategist/ account manager who is the quarterback for other resources (content director, writers, backlinking team, analytics lead etc) within Revenue Zen. Leadership team is accessible when needed. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen significant month over month improvement. I'm not able to share more specifics based on my employer's preference.

Describe their project management style, including communication tools and timeliness.

Revenue Zen is flexible in using Slack or email to communicate. They're strong at project management, clear in deliverables and send reminders to keep things on track.

What did you find most impressive or unique about this company?

We're impressed with their strong industry knowledge and willingness to find answers to issues we're experiencing.

Are there any areas for improvement or something they could have done differently?

No. Very happy with the results and interactions so far.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Founder of a software company dedicated to removing friction from every aspect of an engineering team's daily life.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen?

We had the need to create more thought-leadership articles to reach more audiences. We had to utilize my LinkedIn profile and use connections to help in sales, marketing, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

A mentor recommended I partner with RevenueZen as at that time, we saw the need of investing more in our though-leadership content.

Describe the project in detail and walk through the stages of the project.

They were able to ask and suggest what content to release to make sure I echo the vision and values of our company, as well as to let our audiences know more about my story of building the company and how we solve problems within engineering teams.

How many resources from the vendor's team worked with you, and what were their positions?

I have worked with Steph, their brand strategist, and with Fitz, their CXO, who also joins us when we do monthly syncs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

First month of the content strategy LinkedIn posting and we already saw demos getting booked, just by engineering managers getting curious to learn more on what we do and how we might be able to help them.

How effective was the workflow between your team and theirs?

Everything is seamless, from drafts checking, to posting, to monthly syncs.

What did you find most impressive or unique about this company?

RevenueZen has been able to provide the service we did not expect to see results from. We are happy with their outputs and the results of their efforts. It's nice to see more and more people interacting and commenting on my thought-leadership posts.

Are there any areas for improvement or something they could have done differently?

A good heads up on things are always good. Keep up the good work!

BACKGROUND

Please describe your company and your position there.

I'm the Founder/CEO of an intimate wellness education platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen?

We needed high quality content to attract enterprise clients to founder's LinkedIn profile and create inbound leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

I met the founder of RevenueZen and was very impressed with the quality of the team he put together and the overall values (and content that he was producing so it was clear they knew how to eat their own dogfood!) and that made it an easy decision. I run a content company myself and know the challenges of finding really great writers, and this type of content was out of our wheelhouse to produce.

Describe the project in detail and walk through the stages of the project.

After the kick-off and onboarding, I was assigned a writer and point of contact, a Slack channel, and then it was just a 30 min content strategy meeting every few weeks, reviewing drafts before team publishes at our agreed upon schedule.

How many resources from the vendor's team worked with you, and what were their positions?

I have worked with my writer, Kelly, and my editor/point of contact Fitz, the CXO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I've received inbound messages and opportunities from the pieces that we have been publishing.

How effective was the workflow between your team and theirs?

Workflow has been pretty light, and I'm happy with the team's responsiveness and turnaround. Just a 30 minute meeting every few weeks.

What did you find most impressive or unique about this company?

Their values revolve around customer happiness, openness to customer feedback, and professionalism.

Are there any areas for improvement or something they could have done differently?

I would welcome a reports / results report every quarter!

BACKGROUND

Please describe your company and your position there.

I am AVP of Marketing and Quality Assurance for Pritchard Industries. We are the leading provider of facility services that keep operations moving. We provide a full range of facility solutions including janitorial, engineering, landscape, snow removal, and restoration services. With decades of experience, Pritchard is a one-stop partner for facility services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen, and what were your goals?

SEO, Content marketing on our website, along with Social Media content, marketing and strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

Found videos from Ken online and included him in interviews we conducted with 10 different companies. Ken's charisma, unique approach and proven talent set him above the rest.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Month 1:

• SERP & Keyword Research
• Competitor Gap Analysis
• Analytics & Attribution Audit + Configuration
• Content Audit
• Technical SEO Audit

Month 2:

• Page-Level Optimizations
• Technical SEO Implementations
• Content Promotion Strategy
• New Content Development (x5)
• Editorial Calendar Creation + Content Strategy
• Website Structure Optimization
• Website Performance Optimization

Months 3–11:

• New Content Development (x5)
• Monthly Reporting & Analysis
• Ongoing Page Level Optimizations
• Strategy Consultation Hours

Month 12:

• Content Updates + Further AnalysisMonthly Reporting & Analysis
• Future Strategy Development
• Strategy Consultation
• Site Health Audit

How many resources from the vendor's team worked with you, and what were their positions?

Ken (President) Sara (Social Media Strategy), Matthew (Social Media Content), and Henri (Project Manager).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Starting from scratch we went from zero to 10+ qualified leads per week and have closed 4 deals to date far exceeding the cost of the program.

How effective was the workflow between your team and theirs?

They're an extremely efficient and responsive team.

What did you find most impressive or unique about this company?

Out-of-the-box thinking and continuously striving for increased results.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO at an IT supply chain solution provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with RevenueZen?

We needed their skills in digital marketing.

SOLUTION

What was the scope of their involvement?

We engaged RevenueZen to grow our web traffic through SEO campaigns and market strategies, particularly in the sphere of B2B marketing. Their team generates content, keywords, and backlinks that we utilize across our digital channels, including our WordPress website and LinkedIn page. Additionally, they execute the necessary solutions to make our site SEO-friendly.

Apart from their SEO deliverables, Revenue Zen helps us identify lucrative blogging and advertising strategies we can rely on to broaden our network. Since our staff is more equipped with technical knowledge, we need their team’s input in strengthening our business’s marketing aspect.

What is the team composition?

We mainly work with Jake (Senior SEO Strategist), who organizes our blogging strategies and ensures that our site is SEO-friendly. Fitz (Co-Founder & CXO) executes frontend solutions and oversees the project. 

How did you come to work with RevenueZen?

I initially found RevenueZen’s LinkedIn profile and followed them. We considered other agencies, but we were impressed with how they presented their services on LinkedIn and thought they could generate quality content marketing strategies for us.

How much have you invested with them?

We spend roughly $2,000 every month.

What is the status of this engagement?

We kicked off our ongoing engagement with RevenueZen in September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a lot of improvement in sales and traffic through RevenueZen’s efforts. Our engagement now doubles to triples in rate, depending on the month. Additionally, our organic leads have increased by more than 500%. RevenueZen doesn’t make promises that they can’t keep — their work just does wonders to our business.

How did RevenueZen perform from a project management standpoint?

We mainly communicate via Slack and manage their work using spreadsheets and Google Docs. RevenueZen is very easy to work with — they use reliable tools and have an organized approach.

What did you find most impressive about them?

Their best virtue is delivering what they promise. RevenueZen’s expertise in SEO, content, and B2B marketing is highly apparent in their deliverables. Their team goes the extra mile to generate the numbers and strategies we need.

Are there any areas they could improve?

I can’t think of anything off the top of my head. RevenueZen has given us our exact needs, and we plan to further our engagement because of their efficient work.

Do you have any advice for potential customers?

A successful engagement requires equal hard work from both parties, so be as active as RevenueZen’s team if you want to achieve great results within the time frame you like. You can also consider applying an inquisitive approach — their team will have an answer for any question you have.

BACKGROUND

Please describe your company and your position there.

I'm the digital marketing manager for a cloud security company and we needed help bringing our website's SEO initiatives up to modern standards.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen, and what were your goals?

We hired RevenueZen to be an additional SEO resource to help our internal efforts and provide necessary support and extra eyes.

SOLUTION

How did you select this vendor and what were the deciding factors?

RevenueZen had done some other work with us and the experience was always very positive.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

RevenueZen performed a full site audit alongside competitor research to show us all areas in need of improvement, and also provided recommendations on how to progress and address our inefficiencies.

How many people from the vendor's team worked with you, and what were their positions?

1 SEO specialist worked directly with us, but an analytics specialist also helped at times.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We're still early on in our efforts, and SEO results can take time to appear, but we've made strides in all of the recommended areas and know a stronger website will pay off in due time.

Describe their project management style, including communication tools and timeliness.

They're always quick to respond and hold to their deliverable deadlines.

What did you find most impressive or unique about this company?

They're very knowledgeable and easy to talk to. Everything is explained in a way that's clear to those experienced with SEO and those who are not.

Are there any areas for improvement or something they could have done differently?

While no one, and no company, is perfect, I can't think of any glaring areas where they are lacking, in my direct experience at least.

BACKGROUND

Introduce your business and what you do there.

I’m the director of customer success and marketing at Linkfield, a construction technology company that provides software solutions to general contractors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with RevenueZen?

We needed help with our marketing efforts for our existing and new software products. 

SOLUTION

What was the scope of their involvement?

Before we even began working with RevenueZen, they had already provided us with suggestions for our marketing process. They outlined what we needed to do to improve our SEO performance and brand awareness. They also gave insight on how we can leverage those improvements once we conduct outbound marketing campaigns. 

After hiring RevenueZen, we had a kickoff meeting and talked about our current software offerings, our company mission statement, and where we’re going for our future software. 

We worked with RevenueZen to develop a plan for various marketing campaigns, including SEO, content marketing, and outbound campaigns. They also offered us some design inputs based on their experience and best practices. However, they did not do any design work themselves. 

During the first three months of our engagement, RevenueZen laid out the groundwork for our website revamp. They also came up with plans for what we’ll be doing for the rest of the year. Currently, we’re at a point where RevenueZen is executing campaigns based on our plans.  

What is the team composition?

Initially, we worked with Alex (Founder & CEO), Ken (Partner & CGO), and Jake (Senior SEO Strategist) to kick off the project and provide overall direction. After that, Jake has remained as our point of contact on our monthly check-ins. They bring in resources whenever we need help with something technical.  

How did you come to work with RevenueZen?

They were referred to me by an entrepreneur friend who previously worked with them. 

We spoke with several firms, but RevenueZen stood out after our initial meeting with Alex. He talked about their services and processes, and he came to the table with an actual plan based on his review of our website and the materials we sent. 

We appreciated that Alex gave that effort before we even signed up; the other companies we interviewed only gave generic information.

How much have you invested with them?

We’ve spent close to $40,000–$50,000.

What is the status of this engagement?

We started working together in March 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re an early-stage startup, and RevenueZen has built our marketing and SEO foundation. They produce great content that’s focused and addresses problems in the construction industry. In addition, people within our network provide positive feedback about their work. 

RevenueZen’s content resonates with people and helps us bring brand awareness to our company. 

What did you find most impressive about them?

Even before hiring RevenueZen, they’ve dug in and provided specific feedback and plans based on our company and needs. Their thoroughness distinguishes them from their competitors.

Are there any areas they could improve?

I can’t think of anything. Our partnership has been going well so far. 

Do you have any advice for potential customers?

When you come to the table with RevenueZen, be prepared to learn and don’t be afraid to ask questions. Jump in with their team as if they’re members of your team and not an outside resource. 

BACKGROUND

Please describe your company and your position there.

I'm the Founder/Managing Director of Skydog Ops, a Salesforce & Revenue Ops consultancy for startups and financial firms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen?

We work with RevenueZen to generate Linkedin content, run outbound Linkedin campaigns, and provide strategic advice around our company's brand and content.

SOLUTION

How did you select this vendor and what were the deciding factors?

RevenueZen was the only vendor that took the time to understand our business, which I view as absolutely crucial when we are entrusting a team to help us generate content and write in our brand voice. Jake and Alex were thoughtful, quick to follow up, and proved that they were truly subject matter experts.

Describe the project in detail and walk through the stages of the project.

I've been working with RevenueZen for the past 18 months, meeting weekly to generate Linkedin content, create overall Linkedin/outreach strategy, and plan/execute Linkedin outreach. I come to these meetings with a general idea of topics to discuss, and Jake at RevenueZen transforms these ideas into interesting and engaging posts, also providing insight on how maximize engagement. I've also worked with RevenuZen to run successful Linkedin campaigns using their Zenlink software, reaching out to prospects with my content as the main hook.

How many resources from the vendor's team worked with you, and what were their positions?

I work primarily with Jake Moffett, who has been incredible to work with. Jake is smart, creative, and funny, and comes into each meeting with ideas and energy. I've interacted with other folks on the RevenueZen, including Alex and Rocky, and I've always been impressed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I've received many leads and 3 clients from my work RevenueZen. Just 1 of those clients makes up for my investment. A huge relief for us is that we're able to create amazing content with minimal effort with them. All founders want to build their presence but frankly don't have the time to do so... RevenueZen solved that problem. My business has grown 5x since first engaging with RevenueZen, and I a large part of that is from my individual content presence and not having to worry about focusing on creating that content myself.

How effective was the workflow between your team and theirs?

Very easy and consistent. A monthly meeting and then follow-up over a shared Slack channel. No email makes things easy!

What did you find most impressive or unique about this company?

I really believe RevenueZen is the top matter expert on Linkedin and B2B content. Despite having so many clients, I always felt like they have given my business incredible attention and focus, really taking the time to learn about who our prospects/customers are and what will attract them to engage.

Are there any areas for improvement or something they could have done differently?

More services! I am so satisfied with RevenueZen, if they start offering other similar sales/marketing services I'll always take a look!

BACKGROUND

Please describe your company and your position there.

I'm the founder of a financial services company. We help e-commerce businesses process payments safely and avoid excessive disputes and chargebacks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen?

We wanted to have part of our site dedicated to content that was relevant to our target audience and their most common pain points. ReenueZen helped us learn what problems our audience was trying to solve gave us direction on what topics to write content on.

SOLUTION

How did you select RevenueZen and what were the deciding factors?

We interviewed a few different vendors. It was easy to decide on RevenueZen. The conversation with their team seemed like they knew some of our problems before we did and had the experience of helping companies of our size.

Describe the project in detail and walk through the stages of the project.

After a deep dive into our brand and our product offering, we focused on finding 2-3 main problems we wanted to write about and rank for. It was a collaborative project and we were updated on all the progress and our content calendar was filled up.

How many resources from the RevenueZen team worked with you, and what were their positions?

They assigned an account manager, an SEO specialist, and a content specialist that made sure all of our goals were being hit. I'd say we meet 1 new team member every 1-2 months that may have a different skill set. It's great if you want multiple services worked on with one vendor instead of working on them independently.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our ranking improved and the resulting traffic helped us focus on what our target audience cared most about.

How effective was the workflow between your team and theirs?

We had monthly meetings to go over our SEO rankings and review our content calendar.

What did you find most impressive or unique about this company?

Lots of experience and an amazing process for client success. Seriously. I have felt we got more value as the team has focused on multiple services we are able to benefit from.

Are there any areas for improvement or something they could have done differently?

A consolidated report that took in numbers on the SEO of our site as we added content. I know there are some cool dashboards they're working on now.

BACKGROUND

Please describe your company and your position there.

I am the Chief Revenue Officer at SuccessHACKER / SuccessCOACHING. We are the world's first and only accredited certification in a practice called Customer Success Management. My responsibilities include business development, sales and all things revenue generation for our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RevenueZen, and what were your goals?

As we looked to expand our reach and brand awareness, we needed a partner that could help us with a multi-threaded digital approach. Various channels needed were content, SEO, PPC, inbound, outbound and social media.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with other agencies in the past with varying degrees of success and thus were leery to try another. However, Revenue Zen's light touch approach to get started allowed us to build trust in their services and allowed them to get to know us over time. That then led to better content, more aligned with our voice and direction. From there we have expanded our partnership into Social, Outbound and more, gradually over time, building trust along every step of the way.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We began with collaborating on blogs and static online content to help drive SEO and inbound leads. We then expanded into Outbound using LinkedIn Navigator to create connections and build relationships. As we continued to work together and deepen our relationship, the output from Revenue Zen got better and better and is now expanded into a mission critical partnership for us to continue to expand our brand awareness and demand generation.

How many resources from the vendor's team worked with you, and what were their positions?

We've had numerous teammates work with us. Week by ween we work with about 4 consistent resources and bring in specialists as new directives and outbound/inbound strategies are developed.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The content generated by Revenue Zen accounts for the majority of our lead generation. Our outbound activity is 100% through Revenue Zen at this point and creates opportunities for us to connect with leaders in our industry and provide them value to begin building positive relationships. Our static content creation (blogs and other artifacts) are created in partnership with Revenue Zen and various other content creation activities (LinkedIn posts, etc.) are 100% driven by them as well. We've seen incredible return on our investment with Revenue Zen and can account about 30% of our overall top line revenue to their efforts across multi-channels.

How effective was the workflow between your team and theirs?

Incredibly effective. Simple Slack groups and channels allow us to collaborate in real-time with their team. They truly an extension of our business and mission critical to our growth along the top and bottom lines of our business. They are responsive and professional while being relaxing and easy to work with.

What did you find most impressive or unique about this company?

We can literally bring them anything and everything we are thinking of...and they make magic out of it. Whether that's a high level strategy that needs structure to implement, or a half baked blog or simply a conversation every couple of weeks...it's truly amazing to see how they can take our thoughts, run with them and bring back stellar work that is written not only in our voice but is inline with our goals.

Are there any areas for improvement or something they could have done differently?

I have no constructive feedback at this time. Our partnership has been a blessing, and we couldn't have grown as quickly without them. I wish I had something to offer in terms of areas of improvement but truly don't see any breakdowns in people, process or tools therein.