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Fractional CMO services for B2B SaaS/Tech.

rethinkGTM is a fractional CMO and B2B positioning agency/practice for B2B SaaS and tech service companies at $1M–$10M ARR.

Founder George Khoshtaria runs every engagement himself, from the first buyer interview to the monthly pipeline report.

Services

- B2B Positioning & Messaging Sprint (3 weeks): buyer interviews, competitor teardowns, ICP scoring, two positioning angles, a strategy memo, homepage copy with wireframes, a sales deck, and a GTM activation plan. 

  • Min project size
    $1,000+
  • Hourly rate
    $25 - $49 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
George Khoshtaria
Founder About the Team

Service Lines
Fractional CMO Services
60%
Content Marketing
20%
Search Engine Optimization
10%
Social Media Marketing
10%
Select Focus Area
Content Marketing Focus
Copywriting
100%
Influencer Marketing Platforms
LinkedIn Influencer Marketing
85%
Instagram Influencer Marketing
15%
Influencer Marketing Services
Micro-Influencer Marketing
55%
Influencer Campaign Reporting
45%
Platform SEO Focus
WordPress SEO
60%
YouTube SEO
40%
SEO Focus
Content development
100%
Social Media Focus
LinkedIn Advertising
50%
Facebook Advertising
25%
Instagram Advertising
25%
Industries
Information technology
100%
Clients
Small Business (<$10M)
100%

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Our Story

George is a fractional CMO and the founder of rethinkGTM. He helps B2B tech go to market profitably, building the positioning, messaging, and value-led content that grow pipeline and authority. He is trusted by B2B SaaS and tech service companies ($1M–$10M ARR), IT enterprises ($300M+ ARR), and the world’s leading marketing agencies. Favikon ranks him as the #1 B2B marketer in Georgia.

Meet the Team

George Khoshtaria

George KhoshtariaFounder

George is a fractional CMO and the founder of rethinkGTM. He helps B2B tech go to market profitably, building the positioning, messaging, and value-led content that grow pipeline and authority. He is trusted by B2B SaaS and tech service companies.

What Sets Us Apart

Senior-led, capped at 3 clients

Most agencies sell you a senior and hand you a junior. Here, the person on the sales call is the person writing your copy. I take 3 clients at a time, sit in your Slack and sales calls, and send a weekly report so you always know what moved and why.

People will finally get what you do

Founders tell me the same thing: our site is outdated, and people don’t get what we do. The product is good. The story sounds like every competitor. I listen to your sales calls, find the words your buyers already use, and turn them into a story your whole team can tell.

Small details win the game

Before marketing, I captained Georgia’s national esports team at 3 world championships. At that level, games are won on small details nobody else bothers to find. Marketing works the same way. Most teams chase tactics. I find the detail that makes every tactic work: your positioning.

Tools and Technology

HubSpot
Zapier
Asana

Commonly Asked Questions

rethinkGTM is a fractional CMO services agency for B2B SaaS & tech service companies, with several offerings such as B2B positioning, messaging, GTM strategy, LinkedIn founder-led growth, AEO/SEO content & blogs, brand direction, CRO for websites, and international product/service B2B launches, run by one senior operator (George Khoshtaria). We offer 3 key services: Fractional CMO Services, B2B LinkedIn Growth Programme, and the 3-week B2B Positioning & Messaging Sprint.

It depends on where you're stuck. Start with the B2B Positioning & Messaging Sprint if your website, sales pitch, LinkedIn, and marketing all tell slightly different stories. Choose the B2B LinkedIn Growth Programme if your positioning is already clear, but you're not consistently creating content that builds awareness and brings the right people to you. Choose Fractional CMO Services if you need someone to own the bigger picture: positioning, content, outbound, team coordination, and marketing execution.

Fractional CMO Services are for B2B SaaS and service-based tech companies at $1M–$10M ARR that need one senior operator to own the whole marketing system. Depending on your priorities, the engagement can include: Everything in the B2B Positioning & Messaging Sprint Everything in the B2B LinkedIn Growth Programme Outbound campaigns using tools such as Instantly and HeyReach Data and enrichment workflows using tools such as Clay and Prospeo Marketing and design team coordination Full-funnel reporting across content, outbound, and paid activity. The scope is built around what your company actually needs, not a random checklist.

By the end of the sprint, you'll have a clearer positioning strategy and the core assets needed to put it into the market. Depending on the project, deliverables include: Buyer and market research Competitor analysis ICP scoring and research Two positioning directions to evaluate An 8-slide positioning strategy memo Core messaging assets, including headlines, subheads, company narrative, and vision Homepage copy Homepage wireframes and a design brief in Figma Sales deck wireframes A 2-pager A GTM activation plan

This engagement helps turn your positioning and expertise into consistent content that builds visibility and supports inbound growth. The core scope includes: 4 founder-led LinkedIn posts per week LinkedIn copywriting, infographics, and carousels 2x bottom-of-funnel content pages per week, depending on the agreed scope Comparison pages and landing pages Educational blogs and listicles built for AI search visibility Company page content and client case studies when needed Content planning and reporting connected to inbound opportunities The exact mix depends on your company, audience, and priorities.

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