Resonance

BACKGROUND

Please describe your company and position.

I am the VP of Marketing

Describe what your company does in a single sentence.

We enable our customers to build connected workplaces and workforces, using screens that communicate. Using the power of screens, we help organisations to share their most important information with the right people at the right time, through the screens on their walls.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Resonance to accomplish?

• Increase brand authority in key markets
• Launch customer advocacy programme
• Support market research

SOLUTION

How did you find Resonance?

Previous Customer

Why did you select Resonance over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Personable, trustworthy and highly capable

How many teammates from Resonance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From ideation, to execution and management, Resonance provided end-to-end support across the entireity of our PR, content marketing and market research initiatives.. From consistently securing us top tier coverage in industry and trade press, to accelerating the personal brand growth of our senior leadership team and subject matter experts. Their attention to detail when briefing, pitching and/or writing content, always met or exceeded our expectations from a PR agency. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tier 1 and 2 press coverage targets met or exceeded on a quarterly basis. Reach and engagement targets met or exceeded for thought leadership and market research. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Resonance consistently delivered on time, to the highest quality.They conducted themselves impeccably at all times, and acted like more of an extension of our team, than an agency. They would always make themselves available at any hour of day to lend a hand or advise on anything we needed them for. 

What was your primary form of communication with Resonance?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are the most personable agency I have ever had the pleasure of working with. The experience was extremely enjoyable, as I felt we were working with people who wanted to do their utmost for you and your business, as though you were all a part of the same team and company. I highly valued and respected their genuine desire to deliver the best they could for us, whatever it took to get there.

Are there any areas for improvement or something Resonance could have done differently?

Not that I can think of. They are extremely comprehensive in the services, support, and value they bring.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CCO of Saidot

Describe what your company does in a single sentence.

Empowers enterprises to use AI safely

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Resonance to accomplish?

• Press visibility in the UK to build thought leadership

SOLUTION

How did you find Resonance?

Referral

Why did you select Resonance over others?

Referred to me

How many teammates from Resonance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Resonance primarily secured press coverage for us by introducing our experts to media and proposing their comments on timely topics. In addition they helped us with create and distribute press releases, conduct market research and build a SEO optimised page for a key topic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Press coverage mentioniing our company met our targets, showcasing our though leadership and expertise through our expert comments

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and managed project well

What was your primary form of communication with Resonance?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to get things done and build relationships and credibility in media enabled visibility for our experts.

Are there any areas for improvement or something Resonance could have done differently?

At first it took a little while to get them onboard in our topic, but I think they did very well, a great learning curve.