Reputation360

BACKGROUND

Introduce your business and what you do there.

I'm the VP of a medical company that runs hospitals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reputation360?

We needed to restore my professional credibility while maintaining full ethical, legal, and medical sensitivity given the ongoing hospital review at the time. Specifically, we needed to build a digital presence that reflected my genuine clinical record without engaging directly with the allegations themselves since we couldn't risk anything that looked reactive or defensive while the review was still open.

SOLUTION

What was the scope of their involvement?

Reputation360 claimed and fully optimized my Google Business Profile, which didn't exist at the start. They also strengthened my presence across patient-facing and professional platforms, including my GMC profile, Doctify, and Private Practice Hub. Reputation360 started with a full search audit to identify exactly which negative and speculative content was ranking against my name and why. 
From there, the biggest gap they found and fixed was that I had no Google Business Profile at all.They also built out educational content aligned with my specialization, such as patient guides and condition-specific explainers. They launched a personal professional website that started showing up in search within a couple of months. They kept everything consistent across all my profiles and content and tracked how search results were shifting month over month, adjusting the approach as needed.

What is the team composition?

We worked with two teammates from Reputation360.

How did you come to work with Reputation360?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from January–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The clearest measurable outcome was that new private appointment bookings recovered to pre-incident levels by the ninth month. Bookings had dropped noticeably in the weeks right after the coverage broke. Alongside that, the negative press that had been dominating pages 1 and 2 was fully suppressed, and my medical directories and professional platforms started ranking prominently on page 1 instead.By the end of the engagement, my search results had stabilized around my actual professional credibility rather than the speculative coverage, and that stability has held since. 
It wasn't just a temporary boost that faded once the active work slowed down.Reputation360 monitored keyword rankings and search visibility for my name on a monthly basis, so we could see exactly which pieces of negative content were moving down and which of our new assets were climbing up. We went from eight of the top 10 results being negative at the start to a fully stabilized, credibility-focused page 1.
We also kept an eye on Google Business Profile performance once it was claimed and optimized since it went from not existing at all to actually generating visibility and views. On the business side, the metric that mattered most to us was new private appointment bookings. We tracked that number monthly until it recovered to pre-incident levels by the ninth month.

How did Reputation360 perform from a project management standpoint?

Their project management was solid and easy to follow throughout. Right from the start, they laid out a realistic month-by-month roadmap rather than vague promises, so we always had a clear sense of what stage we were in and what to expect next. They delivered within the timeline they'd set.
They kept us updated regularly without us having to chase them for status. When something was taking a bit longer to move than expected, they told us directly rather than glossing over it. Given how sensitive the situation was, that consistency and honesty in how they managed the project mattered just as much to me as the actual results.

What did you find most impressive about them?

How carefully they handled a sensitive situation was impressive. They were never reactive, always evidence-based, and built around my actual clinical work rather than generic content.

Are there any areas they could improve?

No, they did everything perfectly — more than my expectations.

BACKGROUND

Please describe your company and position.

 I am the Associate Vice President of a financial services company 

Describe what your company does in a single sentence.

We provide advisory services in transactions advisory for mid sized firms

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reputation360 to accomplish?

• Build a resilient base of positive content to protect against future reputational risk.
• Set up ongoing monitoring to catch and address any new negative or misleading content early.
• Suppress the SEC related article and other negative articles tied to the financial case from at least the first page of Google search results.
• Build a stronger personal brand narrative through owned and earned content to replace outdated or misleading coverage.
• Establish a consistent, professional digital presence across search results, social platforms, and press mentions.

SOLUTION

How did you find Reputation360?

Referral

Why did you select Reputation360 over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Reputation360 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team began with a full audit of our existing search footprint, identifying every negative result, including the SEC-related article and related financial case coverage, along with what was keeping them on page one. They built a custom negative link suppression strategy combining technical SEO with authoritative content placement.
They developed and published owned content, including updated bio pages, professional profiles, and thought leadership, and secured earned media placements to create stronger pages capable of outranking the negative coverage. In parallel, they refreshed our branding across key digital touchpoints for consistent messaging and positioning.
Throughout the engagement, they tracked keyword rankings and search visibility weekly, adjusting strategy as results shifted, and once the first page was cleared, set up ongoing monitoring to protect the results long-term.

Key Deliverables:

• Comprehensive search footprint audit identifying every negative article and its underlying ranking factors
• Custom negative link suppression strategy combining technical SEO and content-based displacement
• New owned content assets: updated professional bio pages, personal/company profile pages, and thought leadership articles
• Earned media placements to build higher-authority pages that could outrank negative coverage
• Refreshed branding across key digital touchpoints (bios, profiles, public-facing materials) for consistent positioning
• Weekly keyword ranking and search visibility tracking throughout the engagement
• Strategy adjustments in response to real-time ranking movement
• Post-clearance monitoring system to catch and address any resurfacing negative content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Removed the SEC-related article and all negative financial case coverage from the first page of Google within 10 months.

Increased positive/neutral results on page one from 1 to 10 out of the top 10 search results within 10 months.

Published 45 pieces of positive, owned content that now rank ahead of previously negative coverage.

Reduced negative search visibility (impressions/click-through on negative articles) by 89% within 10 months.

Maintained a clean first page of search results post-project with zero resurfacing of removed content till the date..

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their process was structured and easy to follow from day one. After the initial audit, they laid out a clear roadmap with realistic milestones rather than vague promises, so we always knew what stage we were in and what was coming next. They delivered on the timeline they committed to, we saw the negative coverage cleared from page one within the 10 months they estimated at the outset, and along the way, they hit the interim milestones they'd flagged (content published, rankings shifting, earned placements secured) without us having to chase updates.

Communication was consistent and proactive. We had regular check-ins with clear reporting on what had moved, what hadn't, and why, rather than generic status updates. When we had questions or concerns, especially early on when the situation felt urgent, they responded quickly and gave us straight answers, including telling us when something would take longer than initially hoped rather than overpromising.
Overall, it felt like a genuine partnership rather than a vendor relationship, we always knew where things stood.

What was your primary form of communication with Reputation360?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their refusal to make hollow promises.
From the very first conversation, they were upfront that suppression takes time and isn't guaranteed to move on a fixed schedule, which was actually reassuring rather than discouraging, since it told us we were dealing with people who understood the reality of this work rather than someone just trying to close a sale. Once we saw them consistently hit the milestones they'd laid out, that early honesty turned into real trust.

The other thing that set them apart was how tailored everything felt. They didn't treat our situation, an SEC-related article combined with other financial case coverage, as a generic reputation problem.
The strategy was built specifically around our industry, the nature of the content, and how search engines were treating it, and that showed in how effectively the negative results actually moved. Combining the suppression work with a genuine branding refresh, rather than just pushing content to bury the bad press, meant we came out of it with a stronger public presence overall, not just a cleaned-up search page.

Are there any areas for improvement or something Reputation360 could have done differently?

Honestly, nothing. I've genuinely tried to think of something constructive to add here, but I can't point to a single moment where they fell short. Reputation360 went above and beyond at every stage of this project, from the initial audit through to the final results, and I loved everything about working with them. I'd recommend them without hesitation!