Contact Redfire
Get a real-time quoteCreativity for better. We do good - better,
Redfire is a leading branding and design agency based in Auckland, New Zealand. This is where strategy meets creativity to build better brands. Great branding isn’t just about looking good—it’s about strategy, vision, and making real connections with the people who matter. From everyday touchpoints to powerful brand storytelling, we shape brands that thrive worldwide. We bring brands to life with bold creativity and smart strategy. Our design services cover everything you need to make your brand stand out. Whether you’re building a brand from scratch or refining an existing one, we’ll help you create something that sticks.
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Min project size
$10,000+
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Year founded
Founded 2000
Service Lines
- Advertising
- 20%
- Branding
- 20%
- Logo
- 20%
- Packaging Design
- 20%
Select Focus Area
- Branding Focus
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- Brand messaging
- 20%
- Brand strategy
- 20%
- Naming
- 20%
- Product branding
- 20%
- Advertising Focus
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- Influencer Marketing Platforms
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- Influencer Marketing Services
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- Influencer Management
- 25%
- Packaging Design Services
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- Amazon Compliant Packaging Design
- 40%
- Package Structure
- 35%
- Packaging Testing
- 15%
- In-Store Display Design
- 10%
- Social Media Focus
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Industries
- Advertising & marketing
- 100%
Clients
- Midmarket ($10M - $1B)
- 65%
- Small Business (<$10M)
- 30%
- Enterprise (>$1B)
- 5%
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Our Story
Redfire is a small, senior team based in Mt Eden, Auckland. We’ve been building brands since 2000, with 26+ years in brand strategy and marketing between us, including over 15 years working specifically across Pacific tourism. No account layers, no junior hand-offs. The people who develop the strategy are the same people who design the work and run the campaign.
Meet the Team
Colin DowningStrategic Director
Colin has spent 26 years building and repositioning brands, with over 15 of those years focused specifically on tourism across the Pacific. He founded Redfire in 2000 and leads it alongside Friction, his brand strategy consultancy, working with every
What Sets Us Apart
We make the complex clear. And the clear powerful.
Most agencies specialise in one piece of the puzzle and hand the rest off. We don’t. Strategy, creative, production and media buying all sit under one roof, so the thinking that shapes a brand is the same thinking that builds the campaign and buys the media behind it.
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