Real Branding

Branding & Identity

We are a branding agency which does something surprisingly rare: we talk to your stakeholders and watch how they behave. The result is stand-out, often radical identities, with no leap of faith required.

How people respond to your business, determines its future. The attitudes and actions of your stakeholders, are everything.

A research-driven, collaborative approach gives our creatives the raw material of authentic branding. Combined with stakeholder testing during the creative process (also rare), this enables us to identify the bold steps necessary to be confident of achieving your objectives (see ‘Brave = Safe’)

Alongside, our clients also welcome the sheer depth and variety of our experience. This enables us to contribute usefully to issues around, for example, integrating brand strategy with business objectives, coordinating with other specialist agencies and helping everyone from new hires to the CEO to ‘get’ the big vision and their role in making it happen.

What is our approach?

We listen to those you rely on

Every business needs its employees, customers and partners. Listening to them – intelligently – is a double win. You get vital insights. They, overwhelmingly, support what you do next.

You are more distinctive than you think

Businesses, too, can suffer from imposter syndrome, even whilst over-claiming. Not only is this is fear always wrong, your most valuable distinctions are probably ones which you take for granted.

Growth can strengthen your magic

The cliché that growth destroys ‘the magic’, is not an inevitability. Authentic brands attract new customers and hires who like your ethos and want to be part of it, so growth strengthens the business and its culture.

The highest creative & management standards

We treat our clients and their work as we would like to be treated. Consequently, we keep our clients, long-term, not by locking them in, but by reliable, top quality performance, year after year.