RankedAI

BACKGROUND

Please describe your company and position.

I am the CMO of Advania Group

Describe what your company does in a single sentence.

Advania is “The tech company with people at heart,” operating across Sweden, the UK, Norway, Iceland, Finland, and Denmark.. With a team of 4,800 talents, we offer managed services, hardware, software, and professional services to clients in both private and public sectors, primarily in the mid-market. Our main goal isn't just about technology; it's about empowering people to create sustainable value. Advania is proudly backed by funds managed by the Private Equity team at Goldman Sachs Asset Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RankedAI to accomplish?

• Future-proof our digital marketing by leveraging AI consulting to stay ahead of evolving search trends.
• Increase brand discoverability through generative AI platforms and ensure our content is structured in a way LLMs can understand and reference.
• Shift our SEO strategy from traditional search engine ranking to visibility in AI-generated responses (e.g., ChatGPT, Gemini, Perplexity).

SOLUTION

How did you find RankedAI?

• Online Search
• Clutch Site

Why did you select RankedAI over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from RankedAI were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ranked.ai provided a full-spectrum AI-optimized SEO service tailored to the evolving search landscape. The project began with a comprehensive audit of our existing digital content and SEO strategy. They then conducted an AI-readability analysis to identify gaps that limited our visibility in large language models (LLMs) like ChatGPT.

Key Deliverables Included:

AI-era SEO strategy development focused on discoverability in LLM-generated responses
Keyword mapping adapted for generative AI platforms
Content restructuring to enhance AI comprehension and referencing
Consulting on prompt engineering and LLM behavior to guide content creation
Technical adjustments to metadata, schema, and site architecture for better AI indexing
Progress reporting and AI visibility tracking across various platforms (ChatGPT, Gemini, Perplexity)
This was not just about ranking on Google  it was about ensuring our brand was understood and surfaced by the next generation of AI-powered tools.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes

Increased AI visibility Within the first few weeks, our content began appearing in AI-generated answers from tools like ChatGPT and Perplexity — something we had never achieved before.
Improved brand discoverability We saw a 20–30% increase in branded search traffic attributed to mentions and references in AI-generated content.
Content performance uplift Pages optimized for AI comprehension showed higher engagement metrics (e.g., time on page, lower bounce rates).
Future-readiness: We established an SEO strategy aligned with AI-driven search trends, giving us a competitive edge as generative search adoption grows.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ranked.ai demonstrated excellent project management throughout the engagement. They delivered all key milestones on time and maintained strong communication from start to finish. We had regular check-ins to track progress, review deliverables, and make adjustments as needed.

They were highly responsive to our questions and proactive in guiding us through a new and rapidly evolving space. Their team explained complex AI concepts in practical terms and made it easy for our internal stakeholders to understand the value and impact of each phase.

What was your primary form of communication with RankedAI?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly stood out was their forward-thinking approach to SEO. While most agencies are still focused on Google rankings, Ranked.ai is already operating in the future helping brands become discoverable in AI-generated responses.

Their team combined deep technical knowledge of how LLMs interpret and reference content with a strategic understanding of digital marketing. It wasn’t just a service  it felt like a shift in mindset. They didn’t just optimize our content; they helped us reimagine how visibility works in the AI era.

Are there any areas for improvement or something RankedAI could have done differently?

The only area for potential improvement would be providing more benchmarking data or case comparisons early on to help us better understand how our performance stacked up against similar companies in our industry. While the results were clear over time, having that context sooner would have helped align internal expectations more quickly.

That said, Ranked.ai was always receptive to feedback and continuously refined their approach based on our input, which we really appreciated.