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Rage Theory

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Rage Harder. Convert Smarter.

Rage Theory is a performance-driven growth partner helping startups, D2C brands, SaaS companies, and B2B businesses scale through performance marketing, Meta ads, creative strategy, AI marketing, and generative engine optimisation. One integrated system with clear accountability for revenue outcomes. Based in New Delhi, serving globally.

  • Min project size
    $1,000+
  • Hourly rate
    $25 - $49 / hr
  • Employees
    10 - 49
  • Locations
    New Delhi, India
  • Year founded
    Founded 2025

Overview by:

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Saiyam Mahajan
Founder & CEO About the Team

1 Locations

  • New Delhi , India

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    Our Story

    Rage Theory is a performance-driven growth partner built for brands that want results, not retainers. We combine Meta performance marketing, creative strategy, and AI-informed discovery to help D2C, SaaS, and B2B brands scale. Founded by Saiyam Mahajan in New Delhi, we work with growth-stage brands across India, the U.S., and the Middle East specifically. Our work has driven 50+ crores in revenue across clients and we're just getting started.

    Meet the Team

    Saiyam Mahajan

    Saiyam MahajanFounder & CEO

    Founder and growth strategist with experience scaling 40+ D2C, fashion, and wellness brands. Before Rage Theory, drove business development with clients like MamaEarth and Philips. Built Rage Theory to deliver founder-led, performance-first growth.

    What Sets Us Apart

    Founder-Led Execution

    No account managers. You work directly with the founder on strategy, creative, and performance. Faster decisions, tighter execution, and full accountability from day one to every deliverable we ship.

    Performance-First Creative

    Every asset is built to convert. We combine ad account data with creative strategy to produce work that drives measurable results. No vanity metrics, no fluff. Just output that moves the needle.

    AI-Informed Discovery

    We optimise for how AI engines like ChatGPT and Perplexity surface brands. So your business gets found not just on Google, but wherever your buyers are searching in 2026 and beyond.

    Quick Facts

    1 year in business

    Tools and Technology

    Notion
    Canva
    Figma
    Adobe Creative Cloud
    Zoho CRM
    Google Drive
    Google Meet
    Trello
    Automate.io
    Google Docs
    Google Sheets
    HubSpot

    Commonly Asked Questions

    We start with a full audit of your ad account, creative, and positioning. Week one is strategy and alignment. We don't spend a single rupee until we know exactly what we're solving for.

    Clients typically see 3 to 5x ROAS within 60 to 90 days on Meta, depending on product-market fit and budget. We set targets upfront and report against them every week.

    Async-first via WhatsApp and Notion. Weekly performance reviews with clear metrics tied to your goals. No fluff updates, no bloated reports.

    Both. We work with early-stage brands that have product-market fit and are ready to scale, as well as established brands looking to improve performance and cut wasted spend.

    We offer both. Retainers are ideal for brands looking for ongoing growth partnership. One-time engagements work well for audits, strategy sprints, or campaign setups.

    Locations (1)

    293, Lane-2, Westend Marg, Saket New Delhi, India 110017

    1

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