RaffertyWeiss Media

BACKGROUND

Introduce your business and what you do there.

I’m a consultant at Concepts Communications, a woman-owned communications firm specializing in strategic outreach, public education campaigns, and partnership programs for government, nonprofit, and private sector clients. We have expertise in disability, veterans, employment law, and technology issues.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RaffertyWeiss Media to accomplish for Concepts Counications?

We hired RaffertyWeiss Media to produce compelling television public service announcements (PSAs) for a government-funded public education campaign. We began working with them in 2009 and are still doing so to this day.

SOLUTION

What was the scope of their involvement?

RaffertyWeiss Media has produced video and radio PSAs, corporate videos, social media shorts, and online videos for our agency. The team has handled all aspects of production, including scripting, filming, editing, and postproduction.

What is the team composition?

We’ve worked with dozens of teammates from RaffertyWeiss Media, including Patrick Rafferty himself, as well as editors, producers, PAs, directors of photography, lighting and sound technicians, etc.

How did you come to work with RaffertyWeiss Media?

We originally found RaffertyWeiss Media through an online search and RFP process. We chose them over other options because they were a great culture fit and had excellent script ideas in their proposal that demonstrated their creativity and understanding of our space.

What is the status of this engagement?

We started working with RaffertyWeiss Media in August 2009, and the engagement is ongoing, over numerous contracts.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

RaffertyWeiss Media has produced a suite of five powerful PSAs for us that have aired more than 499,000 times on television and radio stations nationwide, earning more than $99 million in donated airtime. Moreover, our online PSAs have been viewed more than 5 million times. We’ve received great feedback from stakeholders and several industry awards.

How did RaffertyWeiss Media perform from a project management standpoint?

RaffertyWeiss Media always delivers on time and on budget. We communicate via email and messaging apps, as well as in-person meetings.

What did you find most impressive about them?

RaffertyWeiss Media’s team is top shelf. Patrick has become a dear friend and colleague who truly understands our work and production needs. The team delivers creative solutions and high-impact products and always makes us look good. Best of all, they’re kind and courteous people who make projects fun. It’s a joy to work with them.

Are there any areas they could improve?

There’s nothing they need to improve.