Radiant Elephant is a boutique, owner-led web design, SEO, and AI SEO agency with offices in Northampton, Massachusetts and Asbury Park, New Jersey. Founded 13 years ago by Gabriel Bertolo, a third-generation entrepreneur, the agency was built on a principle most firms ignore: the owner works on every account, personally.
No project managers. No junior staff. No handoffs. Gabriel leads every client relationship directly, functioning as a dedicated strategic partner and de facto VP of Marketing for each business he serves.
The agency specializes in conversion-focused WordPress web design and development, Search Engine Optimization, Generative Engine Optimization (GEO), Conversion Rate Optimization, digital advertising (Google Ads and Meta), and brand identity design. Every service is tied to one outcome: revenue growth that is measurable, transparent, and repeatable.
Radiant Elephant is one of the few agencies actively pioneering Generative Engine Optimization, the practice of optimizing businesses to appear in AI-generated responses on platforms like ChatGPT, Google AI Overviews, and Perplexity. Clients have seen up to 800% increases in AI visibility as a result.
The numbers across the portfolio speak clearly: 830% increases in organic traffic, 559% gains in conversions, and an 11x return on ad spend. Most projects pay for themselves within a year.
With a 90% client retention rate and an average client relationship spanning 6+ years, Radiant Elephant has built a reputation that larger agencies simply cannot replicate. The agency has been featured in Forbes, Entrepreneur, Business Insider, HubSpot, and Shopify.
"They met all deadlines and were very responsive."
Apr 9, 2026
Partner, Legal Services Company
Anonymous
Legal
Boston, Massachusetts
11-50 Employees
Online Review
Radiant Elephant has redesigned a website for a legal services firm. The team has also provided conversion rate optimization, content writing, and SEO services.
Thanks to Radiant Elephant's efforts, the client's conversion rate has increased from 1.7% to 4.2%, and their organic website traffic has grown by 312%. The team is responsive, patient, and great at explaining things. Their custom-made proposal stood out for its attention to detail.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Partner of a legal company
Describe what your company does in a single sentence.
We are in the legal services field
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Radiant Elephant to accomplish?
Redesigned our website to increase rank and conversions
did local SEO to increase traffic and Google Maps ranking
SOLUTION
How did you find Radiant Elephant?
Online Search
Why did you select Radiant Elephant over others?
High ratings
Company values aligned
They clearly explained everything they would do and why
How many teammates from Radiant Elephant were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Website redesign on Wordpress:
Conversion Rate Optimization
On page SEO
Messaging
Content Writing
Local SEO and AI SEO:
Google Maps SEO
Link building
Content creation
ROI tracking
Schema Markup
AI search optimization
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Our website conversion rate went from 1.7% to 4.2%.
Organic website traffic increased 312%.
We are now ranking in the top 3 for Google maps for 20 search terms.
We are getting about 100 new calls every month and the lead quality has improved substantially.
We are now getting traffic from AI searches and show up in Google AI for local searches.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They met all deadlines and were very responsive. Emails are always answered within 24 hours, often within a few hours. They had a very thorough, yet easy onboarding process. Gabe is always patient and great at explaining any questions I have.
What was your primary form of communication with Radiant Elephant?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I've worked with other SEO companies in the past. Some of the large ones. What really struck me about Radiant Elephant is that it is a small team of experts led by the owner. With other SEO companies everything went through a project manager. But Gabe handles all communications and you can tell he runs a tight ship. When I was first looking for new SEO company I got proposals and audits from 10 different companies and Gabe's proposal and audit was the most in-depth and easy to understand. It was the only one that was custom made and provided a roadmap of what he would do. That attention to detail and care has never waivered.
Are there any areas for improvement or something Radiant Elephant could have done differently?
Not really. I've been happy with everything and the entire experience.
RATINGS
5.0
"From the work to the customer service everything has been exceptional"
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"Expensive, but worth every penny."
Willing to Refer
5.0
NPS
"Already have been
Showing 1-1 of
1 Reviews
Packages we offer:
Local Search Engine Optimization
Monthly ROI-focused Local SEO designed to increase leads through organic traffic and Google Maps ranking.
Small
Local businesses, low competition
$1,500
/month
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Competitor Analysis
SEO Audit & Report
Medium
Local businesses, moderate competition.
$2,000
/month
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Schema Markup
Competitor Analysis
Large
Local businesses, high competition.
$3,500
/month
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Schema Markup
Competitor Analysis
Features
Small
$1,500
/mo
Medium
$2,000
/mo
Large
$3,500
/mo
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Schema Markup
–
Competitor Analysis
SEO Audit & Report
Backlink Analysis
Google My Business Setup
Google Webmaster Tools Setup
Content Audit & Strategy
Penalty Removal
–
Monthly Performance Reporting
Link Building (number of links)
up to 5
up to 10
up to 20
Blog Article Writing
0
2-5
5-10
AI Search Optimization
–
–
Small
$1,500
/mo
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Schema Markup
–
Competitor Analysis
SEO Audit & Report
Backlink Analysis
Google My Business Setup
Google Webmaster Tools Setup
Content Audit & Strategy
Penalty Removal
–
Monthly Performance Reporting
Link Building (number of links)
up to 5
Blog Article Writing
0
AI Search Optimization
–
Medium
$2,000
/mo
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Schema Markup
Competitor Analysis
SEO Audit & Report
Backlink Analysis
Google My Business Setup
Google Webmaster Tools Setup
Content Audit & Strategy
Penalty Removal
Monthly Performance Reporting
Link Building (number of links)
up to 10
Blog Article Writing
2-5
AI Search Optimization
–
Large
$3,500
/mo
Title Tag Optimization
Meta Description
H1, H2, H3 Tags
Schema Markup
Competitor Analysis
SEO Audit & Report
Backlink Analysis
Google My Business Setup
Google Webmaster Tools Setup
Content Audit & Strategy
Penalty Removal
Monthly Performance Reporting
Link Building (number of links)
up to 20
Blog Article Writing
5-10
AI Search Optimization
Small-Medium Business Web Design & Development
Custom WordPress web design for small to medium businesses.
Small
For a small, simple website
$5,500
/total
Number of Pages: Up to 5 pages
Number of revisions: 2 hours
Custom Homepage
Blog Page
Responsive Web Design
6
week
delivery
Medium
For medium sites with more features
$10,000
/total
Number of Pages: Up to 30 pages
Number of revisions: 5 hours
Custom Homepage
Blog Page
Responsive Web Design
10
week
delivery
Large
More features, more pages
$15,000
/total
Number of Pages: Up to 100 pages
Number of revisions: 10 hours
Custom Homepage
Blog Page
Responsive Web Design
14
week
delivery
Features
Small
$5,500
/total
Medium
$10,000
/total
Large
$15,000
/total
Number of Pages
Up to 5 pages
Up to 30 pages
Up to 100 pages
Number of revisions
2 hours
5 hours
10 hours
Custom Homepage
Blog Page
Responsive Web Design
Chatbot Setup
–
Site Backup & Security
–
SSL Certification
Domain Email Configuration
On-website SEO
Contact Form
Photo Gallery
Embed Video
Google Analytics Setup
–
CMS Training
–
E-Commerce Integration
–
Stock Images
–
Page Speed Optimization
User Testing
–
–
Advanced On Page SEO
–
Conversion Rate Optimization
–
–
Small
$5,500
/total
Number of Pages
Up to 5 pages
Number of revisions
2 hours
Custom Homepage
Blog Page
Responsive Web Design
Chatbot Setup
–
Site Backup & Security
–
SSL Certification
Domain Email Configuration
On-website SEO
Contact Form
Photo Gallery
Embed Video
Google Analytics Setup
–
CMS Training
–
E-Commerce Integration
–
Stock Images
–
Page Speed Optimization
User Testing
–
Advanced On Page SEO
–
Conversion Rate Optimization
–
Medium
$10,000
/total
Number of Pages
Up to 30 pages
Number of revisions
5 hours
Custom Homepage
Blog Page
Responsive Web Design
Chatbot Setup
Site Backup & Security
SSL Certification
Domain Email Configuration
On-website SEO
Contact Form
Photo Gallery
Embed Video
Google Analytics Setup
CMS Training
E-Commerce Integration
Stock Images
Page Speed Optimization
User Testing
–
Advanced On Page SEO
Conversion Rate Optimization
–
Large
$15,000
/total
Number of Pages
Up to 100 pages
Number of revisions
10 hours
Custom Homepage
Blog Page
Responsive Web Design
Chatbot Setup
Site Backup & Security
SSL Certification
Domain Email Configuration
On-website SEO
Contact Form
Photo Gallery
Embed Video
Google Analytics Setup
CMS Training
E-Commerce Integration
Stock Images
Page Speed Optimization
User Testing
Advanced On Page SEO
Conversion Rate Optimization
Our Story
Radiant Elephant was founded in 2012 by Gabriel Bertolo after seeing too many agencies overpromise, underdeliver, and treat smaller clients like an afterthought. The solution was simple: a boutique agency where the owner works on every account, personally.
Thirteen years later, our first client is still with us.
Based in Northampton, MA and Asbury Park, NJ, we build websites that convert, run SEO that compounds, and deliver results you can actually track.
Meet the Team
Gabriel BertoloFounder
Gabriel Bertolo is the founder and Creative Director of Radiant Elephant. A third-generation entrepreneur with 13+ years in web design, SEO, and AI SEO, he personally leads every client account. Featured in Forbes, Entrepreneur, and HubSpot.
What Sets Us Apart
The Owner Is Your Strategist
Every account is led personally by Gabriel Bertolo. No handoffs to project managers. No junior staff. You get direct access to the founder on every call, every strategy, and every deliverable.
We Optimize for Revenue, Not Vanity Metrics
Every website we build, and every SEO campaign we run, is engineered around conversions. Traffic is only part of the equation. What we care about is whether it grows your bottom line.
We Were in AI Search Before It Was a Category
Radiant Elephant is one of the first agencies practicing Generative Engine Optimization, helping clients rank inside ChatGPT, Google AI Overviews, and Perplexity, where your competitors are invisible.
Locations (2)
35 State StreetNorthampton, MA,
United States01060
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