Rabehni Agency

Rabehni Agency is the growth team that runs Omar Mostafa's own Health & Beauty brands in Egypt. It works with a limited number of other skincare, haircare and cosmetics brands that already sell, and never with two competing brands in the same category.

What we work on:
- Creative: angles tested and measured every week
- Paid acquisition: campaign structure and gradual scaling
- Product pages: who the product is for and when results show, to cut returns
- Offers and bundles: the routine instead of permanent discounting
- Repeat purchase: reaching the customer before the product runs out
- Weekly numbers: profit per order, acquisition cost, repeat rate and delivery rate

How we work: a diagnosis of the numbers you already have, a 90-day plan with a spend ceiling and the number we will be judged on, weekly execution and a monthly review.

We are measured on net profit per order, not ROAS alone, because we run our own brands on our own money in the same market. Ad accounts, pixel and creative stay in the brand's name from day one.

Rabehni (rabehni.com) is a separate product: the e-commerce operations software Omar Mostafa built.