PXLCHIC is a digital marketing and design studio specialising in high-impact websites, branding, and email marketing for modern, women-led businesses. Founded on the belief that less is more, PXLCHIC exists to help brands cut through the digital clutter with clarity, confidence, and intention.
We work with founders who care deeply about how their brand feels, not just how it looks. Our approach blends pixel-perfect design with strategic thinking, ensuring every element serves a purpose from structure and user experience to messaging and conversion. If it doesn't support your goals, it doesn't make the cut. Unlike traditional agencies that rely on rigid templates and drawn-out processes, PXLCHIC offers a hands-on, highly personalised experience. Each project is shaped around the client, their audience, and where they want to go next. We take the time to understand your vision, your challenges, and your growth, to create a digital presence that feels aligned, elevated, and future-proof.
Our main services include brand identity and creative direction, conversion-focused web design, and thoughtful email marketing systems that build genuine connection and communities over time. Whether you're launching a new product or refreshing your brand, we focus on building foundations that scale without sacrificing aesthetics or authenticity.
At PXLCHIC, we are detail-driven and deeply invested in every project we take on. We value quality over quantity, long-term thinking over quick wins, and confidence over trend-chasing. The result is work that feels premium, considered, and distinctly you. At its core, PXLCHIC is about empowerment and helping founders feel proud of their digital presence and confident in showing up online.
Branding, Web Design & Email Mktg for Footwear Company
BrandingEmail MarketingWeb Design
Squarespace CMS
+2
Confidential
Feb. - May 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were very professional and a pleasure to work with."
May 1, 2026
Founder, Solé
Jennifer Ryans
eCommerce
Australia
1-10 Employees
Online Review
PXLCHIC provided branding, web design, and email marketing services for a footwear company. The team designed the client's logo and online store and implemented an email marketing strategy.
PXLCHIC's efforts helped the client grow their email list to over 10,000 subscribers, with 40% of the client's annual revenue coming from automated email marketing campaigns. The team was professional and a pleasure to work with. Their attention to detail and unique approach were exceptional.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Solé
Describe what your company does in a single sentence.
Unisex street-style footwear
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire PXLCHIC to accomplish?
Branding
Web Design
Email Marketing
SOLUTION
How did you find PXLCHIC?
Clutch Site
Why did you select PXLCHIC over others?
Close to my geographic location
Great culture fit
Company values aligned
How many teammates from PXLCHIC were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
I initially reached out to Emily to design my logo, but after seeing how effortlessly she understood my vision, it quickly turned into so much more. I ended up entrusting her with the design of my online store, which paired together perfectly with my new logo and branding. But what really elevated things was the email marketing!! It unlocked a whole new strategy for my business I hadn't even considered before. Everything looks amazing and it flows together soooo well! Highly recommend working with PXLCHIC 10/10
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
I've now grown my email list to over 10k subscribers, with approximately 40% of our yearly revenue attributed to our automated email marketing flows and campaigns.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They were very professional and a pleasure to work with.
What was your primary form of communication with PXLCHIC?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I appreciate Emily's attention to detail and feminine touch in her work. This made her profile stand out to me.
Are there any areas for improvement or something PXLCHIC could have done differently?
Would recommend and will continue working with in the future!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Packages we offer:
Brand Design
Transform your brand with a carefully crafted identity that captivates your customers and sets you apart from the competition. From your story to your values, I’ll weave every detail into a brand that’s not just unique, but unforgettable.
Small
BRAND IN A DAY
$700
/total
About: Custom and complete branding in one day. Brand in a Day is a one-on-one, fast-tracked experience designed for small business owners who are ready to make bold moves today.
Brand questionnaire to dive deep into your business goals
Curated colour palette that connects with your customers
Selection of fonts that elevate your entire aesthetic
Primary Logo
1
day
delivery
Medium
THE PROFESSIONAL BRAND
$1,700
/total
About: Is your business ready for a comprehensive and strategic branding overhaul? Look no further than this all-inclusive branding package.
Brand questionnaire to dive deep into your business goals
Curated colour palette that connects with your customers
Selection of fonts that elevate your entire aesthetic
Primary Logo
2
week
delivery
Large
Need something else? Please contact for a quote.
$2,000
/total
About: Need something else? Please contact for a quote.
Brand questionnaire to dive deep into your business goals
Curated colour palette that connects with your customers
Selection of fonts that elevate your entire aesthetic
Primary Logo
3
week
delivery
Features
Small
$700
/total
Medium
$1,700
/total
Large
$2,000
/total
About
Custom and complete branding in one day. Brand in a Day is a one-on-one, fast-tracked experience designed for small business owners who are ready to make bold moves today.
Is your business ready for a comprehensive and strategic branding overhaul? Look no further than this all-inclusive branding package.
Need something else? Please contact for a quote.
Brand questionnaire to dive deep into your business goals
Curated colour palette that connects with your customers
Selection of fonts that elevate your entire aesthetic
Business card design +$250, 10 aesthetic stock photos +$200
Please contact for a quote.
Small
$700
/total
About
Custom and complete branding in one day. Brand in a Day is a one-on-one, fast-tracked experience designed for small business owners who are ready to make bold moves today.
Brand questionnaire to dive deep into your business goals
Curated colour palette that connects with your customers
Selection of fonts that elevate your entire aesthetic
Is your business ready for a comprehensive and strategic branding overhaul? Look no further than this all-inclusive branding package.
Brand questionnaire to dive deep into your business goals
Curated colour palette that connects with your customers
Selection of fonts that elevate your entire aesthetic
Primary Logo
Secondary Logo
Submark
Brand pattern
Brand Strategy
Brand Guidelines
Add-Ons
Business card design +$250, 10 aesthetic stock photos +$200
Large
$2,000
/total
About
Need something else? Please contact for a quote.
Brand questionnaire to dive deep into your business goals
Curated colour palette that connects with your customers
Selection of fonts that elevate your entire aesthetic
Primary Logo
Secondary Logo
Submark
Brand pattern
Brand Strategy
Brand Guidelines
Add-Ons
Please contact for a quote.
Klaviyo Email Marketing
Boost your customer connection with expertly designed email campaigns and automated flows that engage, inspire, and convert. From crafting irresistible content to managing your email strategy, I’ll help you stay top of mind with your audience. *MIN. 3-MONTH RETAINER ON ALL PACKAGES*
Small
Low-volume stores or service providers.
$699
/month
Number of Campaigns: 1+
Klaviyo account setup or audit if already existing
Monthly planning call
Sign-up form integration (pop-up/banner)
Welcome, abandoned cart, and post-purchase flows
Medium
Stores with new product drops, promos & sales.
$1,099
/month
Number of Campaigns: 2+
Klaviyo account setup or audit if already existing
Monthly planning call
Sign-up form integration (pop-up/banner)
Welcome, abandoned cart, and post-purchase flows
Large
High-volume stores with continual launches.
$1,999
/month
Number of Campaigns: 4+
Klaviyo account setup or audit if already existing
Monthly planning call
Sign-up form integration (pop-up/banner)
Welcome, abandoned cart, and post-purchase flows
Features
Small
$699
/mo
Medium
$1,099
/mo
Large
$1,999
/mo
Number of Campaigns
1+
2+
4+
Klaviyo account setup or audit if already existing
Monthly planning call
Sign-up form integration (pop-up/banner)
Welcome, abandoned cart, and post-purchase flows
Birthday or special occasion flow
Monthly email marketing calendar
End-of-month performance report
Flow optimisation & deliverability support
A/B testing
–
List segmentation
–
–
Additional Campaigns
+$299
+$299
+$299
Small
$699
/mo
Number of Campaigns
1+
Klaviyo account setup or audit if already existing
Monthly planning call
Sign-up form integration (pop-up/banner)
Welcome, abandoned cart, and post-purchase flows
Birthday or special occasion flow
Monthly email marketing calendar
End-of-month performance report
Flow optimisation & deliverability support
A/B testing
–
List segmentation
–
Additional Campaigns
+$299
Medium
$1,099
/mo
Number of Campaigns
2+
Klaviyo account setup or audit if already existing
Monthly planning call
Sign-up form integration (pop-up/banner)
Welcome, abandoned cart, and post-purchase flows
Birthday or special occasion flow
Monthly email marketing calendar
End-of-month performance report
Flow optimisation & deliverability support
A/B testing
List segmentation
–
Additional Campaigns
+$299
Large
$1,999
/mo
Number of Campaigns
4+
Klaviyo account setup or audit if already existing
Monthly planning call
Sign-up form integration (pop-up/banner)
Welcome, abandoned cart, and post-purchase flows
Birthday or special occasion flow
Monthly email marketing calendar
End-of-month performance report
Flow optimisation & deliverability support
A/B testing
List segmentation
Additional Campaigns
+$299
Sqaurespace or Shopify Website
Elevate your online presence with a custom-built website designed to suit your unique needs. Whether you’re showcasing a digital portfolio or launching an online store, I’ll craft a website that boosts sales, bookings, and engagement, turning visitors into loyal customers.
Small
WEBSITE IN A WEEK
$1,400
/total
About: Website in a Week is a streamlined, done-for-you experience for service-based brands and personal blogs who want to launch with clarity and confidence.
CMS: Squarespace
Number of Pages: 5
Number of revisions: 1
Custom Homepage
1
week
delivery
Medium
THE ONLINE STORE
$2,800
/total
About: Boost sales and reach customers across the globe with an easy-to- manage ecommerce store. Suitable for retailers, cafes and digital products.
CMS: Shopify
Number of Pages: 10
Number of revisions: 3
Custom Homepage
4
week
delivery
Large
10+ PAGE CUSTOM SITE
$3,000
/total
About: Need something else? Please reach out for a quote.
CMS: Squarespace or Shopify
Number of Pages: 10+
Number of revisions: Unlimited
Custom Homepage
5
week
delivery
Features
Small
$1,400
/total
Medium
$2,800
/total
Large
$3,000
/total
About
Website in a Week is a streamlined, done-for-you experience for service-based brands and personal blogs who want to launch with clarity and confidence.
Boost sales and reach customers across the globe with an easy-to- manage ecommerce store. Suitable for retailers, cafes and digital products.
Need something else? Please reach out for a quote.
Extra Page +$250, 10 aesthetic stock photos +$200, Copywriting +$500, Booking system integration +$300
Please request a quote.
Small
$1,400
/total
About
Website in a Week is a streamlined, done-for-you experience for service-based brands and personal blogs who want to launch with clarity and confidence.
Boost sales and reach customers across the globe with an easy-to- manage ecommerce store. Suitable for retailers, cafes and digital products.
CMS
Shopify
Number of Pages
10
Number of revisions
3
Custom Homepage
Responsive Web Design
E-Commerce Integration
Contact Form
SEO
Speed Optimisation
Mobile Optimisation
Brand Questionnaire
Planning Call
Domain connection assistance
Coming soon, 404, and basic legal pages
Social media and third-party app integrations
CMS Training
Add Ons
Extra Page +$250, 10 aesthetic stock photos +$200, Copywriting +$500, Booking system integration +$300
Large
$3,000
/total
About
Need something else? Please reach out for a quote.
CMS
Squarespace or Shopify
Number of Pages
10+
Number of revisions
Unlimited
Custom Homepage
Responsive Web Design
E-Commerce Integration
Contact Form
SEO
Speed Optimisation
Mobile Optimisation
Brand Questionnaire
Planning Call
Domain connection assistance
Coming soon, 404, and basic legal pages
Social media and third-party app integrations
CMS Training
Add Ons
Please request a quote.
Our Story
I believe in bringing clarity and impact to the digital world, with a minimalist approach that strips away the unnecessary. Every pixel serves a purpose, and I believe that less can truly be more in today’s overwhelming digital age.
Meet the Team
Emily WandelLead Developer & Designer
Hi, I’m Emily! I’m passionate about crafting seamless digital experiences where every pixel serves a purpose. I specialise in partnering with bold, women-led businesses to create brands and websites that are both impactful and chic.
Contact PXLCHIC
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