Public Values Research

Public Values conducts in-depth research to direct communication and brand strategy for nonprofits, public agencies, and socially minded clients. We dig deep to uncover the hidden ideals, beliefs, and attitudes that drive support and inspire action. We pinpoint what audiences care about and our clients use these insights to create winning communication strategies, grow their brands and deliver results.

We are committed to making a positive social impact. We believe in working with organizations that further the social, emotional, and physical well-being of people and the health of the planet.

We are accountable. We adhere to the highest standards for statistical reliability and transparency. Our data can be trusted by decision makers, governing boards, and national media outlets.

We believe in the power of research. We think organizations are most successful when they understand the needs and priorities of the people they serve.

We are responsive and flexible. We believe a fun, collaborative working relationship inspires creativity and ensures that the research stays relevant to the changing needs of our clients.

We are owner-directed. We believe when you hire a firm you should work with the experienced people you met during the sales cycle. Senior staff is directly involved in every stage of the research process from instrument design to the presentation of results.