Balanced Approach to Branding
Proportion is a Boston-based creative brand agency whose partners hail from the north, enjoy both urbanity & the great outdoors, and thrive upon the entrepreneurial spirit ingrained within brand development. Our careers have long been steeped in the built environment. Early experience in the trades led to the development of architectural industry companies and ultimately the design of brands across a broad realm of commercial ventures.
Our work is inspired by the vibrancy found in our primary niche of hospitality as well as an overall exploratory spirit, derived from a variety of intellectual, social, and physical pursuits. To ensure cohesion & accuracy in all endeavors, we practice a methodology in which strategy development directs design iteration, to balance unique creativity with design refinement.
Our influences & process combine to create solutions that span a broad portfolio of brand executions, from mixed use & retail development to tech & B2B services. The results have an elegance that ensures leadership positioning, stakeholder connection, and sustainable brand growth for our partners. We gauge all of our efforts against our company pillars, “Thoughtful Creative, Enticing Brands, Valued Partnerships” - and strive to be timeless yet timely.