Profit & Grit CFOs

Profit & Grit is a fractional CFO practice for home service businesses. We work with HVAC, plumbing, electrical and roofing companies that have outgrown a bookkeeper but do not need a full-time finance executive.

Our work starts with the numbers an owner actually makes decisions on: what each job costs once labor burden and overhead are loaded in, which service lines carry the business and which ones quietly drain it, what the cash position will look like in eight weeks, and what a call has to be priced at to clear the margin the business needs.

From there we build the reporting rhythm: a monthly close that closes on time, a budget the owner helped set, a forecast that gets revisited, and a short KPI set the leadership team can read in five minutes.

We are not a tax firm and we are not a bookkeeping service. We work alongside the bookkeeper and the tax preparer already in place. What we add is the finance seat: pricing, margin, cash and the plan that ties them together.

Engagements are monthly and ongoing. We also run Profit & Grit, a podcast for home service operators with 79 published episodes.