PROFILES

BACKGROUND

Please describe your company and position.

I am the Member of Pickleball House, LLC

Describe what your company does in a single sentence.

We sell indoor pickleball memberships, court time, lessons, and a pro-shop retail items for our guests.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROFILES to accomplish?

• Help with our grand opening
• Increase our media presence to the Baltimore Metro area
• Inform the Baltimore Metro area population about our services
• Obtain TV coverage
• Obtain Morning/Afternoon radio personalities to attend Pickleball House event

SOLUTION

How did you find PROFILES?

Referral

Why did you select PROFILES over others?

Referred to me

How many teammates from PROFILES were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Profiles to help us get the word out about our business and our Grand Opening ribbon cutting ceremony. We hoped to obtain 100 paid membership by the end of January 2024. 

We asked Profiles to get local TV coverage, local radio morning and afternoon radio personalities to attend events, and obtain print and digital media coverage about our opening and the services we offer.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

100 paid memberships and 300 unpaid memberships. We exceeded unpaid memberships by 200, but as of today, 1/9/24 missed paid memberships by 43. We may still achieve that goal by 1/31/24.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Profiles did a great job and was very professional the entire time. Profiles met the ribbon cutting ceremony timeline and exceeded our expectations by obtaining TV coverage for the ribbon cutting ceremony and two additional events, So Baltimore, and Where’s Marty.

What was your primary form of communication with PROFILES?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ability to obtain local TV media coverage on short notice.

Are there any areas for improvement or something PROFILES could have done differently?

We are a new business with little to no media experience. We needed a little more hand holding at the beginning of the effort to help us understand timing and manage expectations.