..to be recommended by AI
Probably Genius: AI Search Visibility for Trust-Based Industries
As search behavior shifts from "Googling keywords" to "Asking AI," traditional SEO is failing high-expertise firms. The attorneys, consultants, and specialists who built their reputations on referrals and credibility are discovering that ChatGPT, Perplexity, and Gemini don't know they exist.
Probably Genius fixes that.
We're an Austin-based digital infrastructure agency specializing in Generative Engine Optimization (GEO) for trust-based industries—including Management Consulting, Legal, Private Equity, Healthcare, and Specialized Professional Services.
We help established experts transition from being "invisible authorities" to becoming the Primary Entity that AI recommends. The expert that gets cited. The firm that gets named.
How we work:
We find the questions AI can't confidently answer yet—and position your expertise as the definitive source. Our proprietary Infrastructure Protocol does the extraction work: surfacing your deep expertise, constructing the technical Knowledge Graph, and deploying Quality Verified data structures that AI models trust.
This isn't content marketing. We don't sell blog posts by the pound. We build the underlying architecture—Schema, Entity Identity, and Structured Data—that allows AI to recognize and recommend human experts with confidence.
Who we serve:
Established professional service firms with genuine expertise and a reputation worth protecting. If you've built authority the hard way and need AI to reflect that, we're your team.
What you get:
A done-for-you service that handles the technical complexity so you can focus on your practice. We identify the territory, build the infrastructure, and secure your position as the answer AI gives.
Diligent honesty. Audacious vision. Probably Genius.
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Min project size
$10,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Wimberley, TX
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Year founded
Founded 2025
1 Locations
- Wimberley , TX
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Our Story
Founded by Jacquie Baker after a pattern emerged: brilliant experts with decades of results, completely invisible to AI. We fix that gap. Our process extracts your IP through structured interviews, then deploys fine-tuned AI agents trained on your expertise. Done for you—not handed off. Jacquie leads strategy and architecture; Chris Shaw runs operations and finance. We work exclusively with trust-based professional services. If your reputation was built on referrals, we make sure AI refers you.
What Sets Us Apart
What Sets Us Apart? Probably Genius.
We don't write content—we extract your expertise and deploy AI agents trained specifically on your IP. While others optimize for yesterday's algorithms, we build the infrastructure that makes ChatGPT, Perplexity, and Gemini recommend you by name. Early movers win. We help you move.Locations (1)
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