Prime Design

Prime Design has been the industry’s ergonomic leader since 1992, when we first introduced the concept of an ergonomic ladder rack. Based in Eagan, MN, Prime Design is the leading innovator of ladder storage solutions for fleet vehicles. When loading a ladder, these solutions help reduce back and muscle strain while keeping feet safely on the ground.

Our design philosophy starts with the worker – how can we make the job safer, easier and more comfortable for the human body? We firmly believe that a product’s design and how it impacts the user is every bit as important as the quality of materials and construction.

All Prime Design products feature patented designs that greatly reduce operator stress and fatigue, reduce the risk of work-related injuries, and increase worker productivity.

Telecommunication workers, insurance estimators, general contractors, and other vehicle-based occupations rely on Prime Design to improve productivity and reduce Workers’ Compensation claims. For more information, please visit our products page. Or, to learn about the additional brands owned by Prime Design’s parent company, Safe Fleet, visit www.safefleet.net.

Safe Fleet

Safe Fleet was formed in 2013, when The Sterling Group, a private investment company, acquired ROM and SMI from Century Park Capital. Safe Fleet consists of a portfolio of innovative and entrepreneurial brands providing safety products for fleet vehicles worldwide. Safe Fleet’s origins trace back to early 20th century with the founding of Elkhart Brass in 1902 and Bustin in 1928.

Many of the founding entrepreneurs shaped the brands in our portfolio by creating disruptive technologies that developed into market leading products. Over 100 years later, innovation continues to be at the core of Safe Fleet’s culture.

Today, Safe Fleet is a growth focused organization seeking to continue to redefine our markets through next generation technology and integrated solutions for fleet owners and operators.