Contact PRIMARIU
Get a custom proposalTravel Tech & Digital Strategy for Complex B2B
We are PRIMARIU. We work behind the scenes of robust operations, helping translate 'Technology' into 'Performance'.
We specialize in engineering complex digital ecosystems for the Travel Industry and High-End Retail. Whether it's a bespoke Booking Engine or a Global E-commerce platform, we act as the strategic bridge that eliminates the friction between Engineering, Marketing, and Business objectives.
Based in Portugal with a global reach, we combine the vision of a strategy consultancy with the muscle of a software house (creators of TourOS). Our core stack relies on Laravel and CraftCMS to deliver high-performance bespoke platforms, while we drive revenue growth through advanced HubSpot and Klaviyo integrations.
Our Mission: Empower Tour Operators and Retail Brands to reduce dependence on intermediaries, unify their data, and increase profitability.
Core Stack: Laravel, CraftCMS, HubSpot, Klaviyo, Magento/Shopify.
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Min project size
$10,000+
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Hourly rate
$50 - $99 / hr
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Employees
10 - 49
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Locations
Guimarães, Portugal
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Year founded
Founded 2010
1 Locations
- Guimarães , Portugal
Service Lines
- Email Marketing
- 15%
- Digital Strategy
- 10%
Select Focus Area
- Application Platforms
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- Linux server
- 50%
- Other app platform
- 50%
- CRM Functions
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- Sales automation
- 50%
- CRM Solutions
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- Klaviyo
- 50%
- Digital and IT Strategy Consulting Focus
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- IT Assessment
- 20%
- Programming & Scripting
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- PHP
- 50%
- JavaScript
- 20%
- SQL
- 20%
- Typescript
- 10%
Industries
- Hospitality & leisure
- 40%
- eCommerce
- 40%
- Consumer products & services
- 20%
Clients
- Midmarket ($10M - $1B)
- 50%
- Small Business (<$10M)
- 30%
- Enterprise (>$1B)
- 20%
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Our Story
We are a team of senior engineers and strategists who refuse to work in silos. Our DNA is hybrid: we have Laravel architects who understand RevPAR (Revenue Per Available Room) and Growth consultants who can read API documentation. Based in Guimarães, we built the team behind TourOS with a single goal: to eliminate the friction between complex engineering and aggressive business goals. We operate with a 'Performance-First' mindset. whether we are optimizing a Magento checkout for a luxury brand
What Sets Us Apart
The "Friction-Killers"
Bridging Tech & Biz: We speak both languages. We translate complex business requirements into robust code (Laravel/CraftCMS) without "lost in translation" moments, eliminating the friction between your CTO and your Sales Director.Deep Industry Specialization
Travel & Luxury Retail DNA: We aren't generalists. From TourOS to high-end furniture e-commerce, we understand the specific logistics, payments, and user flows of high-ticket transactions.Enterprise-Grade Ecosystems
Integrated Growth: We don't just build the engine; we fuel it. By mastering HubSpot and Klaviyo alongside our engineering core, we deliver complete ecosystems that capture, convert, and retain customers.Locations (1)
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