The Prenner Group

BACKGROUND

Please describe your company and position.

I am the CEO of A New Studio

Describe what your company does in a single sentence.

Building a new more ethic Hollywood model. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Prenner Group to accomplish?

• Bring awareness to our forward thinking business model.
• Educate the public about our brand and unique approach.
• Secure media interviews and podcast appearances.

SOLUTION

How did you find The Prenner Group?

Online Search

Why did you select The Prenner Group over others?

She acted like she understood what we are building and why.

How many teammates from The Prenner Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Standard PR for a studio and entertainment project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Secure media placement or interviews.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They acted as if they understood what the business model was and the unique funding plan that relied on Crowdfund Equity, but in reality she never read the interactive deck or website and nev er even bothered to look at the app we built to facilitate the entire model. She lied and said what we wanted to hear. 

What was your primary form of communication with The Prenner Group?

Email or Messaging App

What did you find most impressive or unique about this company?

We thought she was authentic and sincere about her understanding of the issues facing Hollywood and the need for innovation and disruption. Instead she was giving typical Hollywood lipservice to get a job and then insisted everything be done the exact what that she was in complete agreement is broken.  She has the relationships and experience to be great, but doesn't have the self awareness or integrity to not just go through the motions. She takes on clients without making any effort to understand their business model or the innovative approach.

Basically everything that makes them different and unique, to appeal to new media, is entirely ignored out of laziness and ignorance. She had an opportunity to position herself at the forefront of positive change in the industry and share something truly unique and innovative and she couldn't even bother to expose herself to the information to understand exactly the value of what fell in her lap.

Are there any areas for improvement or something The Prenner Group could have done differently?

Yes. She should bring in younger people with more self awareness about the state of the industry. She should put actual effort into understanding what innovation looks like and maybe actually read the material she was provided to have all the context needed to actually do the job. Instead it was yeah yeah yeah and then she tried to apply the same cookie cutter approach that has destroyed the industry.