PRD MEDIA GROUP

BACKGROUND

Please describe your company and position.

I am the General Manager of ALZAMEER Rent a Car LLC

Describe what your company does in a single sentence.

Economy car rental with a wide fleet of cars available at low price.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRD MEDIA GROUP to accomplish?

• Implement modern paid media strategy to drive total business growth.
• Help develop measurement processes to drive performance and incrementally.
• Develop and deploy segmentation strategies across the funnel and user journey.

SOLUTION

How did you find PRD MEDIA GROUP?

Referral

Why did you select PRD MEDIA GROUP over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from PRD MEDIA GROUP were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PRD MEDIA GROUP is responsible for media planning and execution across Google, Programmatic, Paid Social, Influencers, and CRM. We also leverage PRD MEDIA GROUP for ad creative and email designs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Target CPA
2. Net Revenue Growth
3. Ecom/DTC metrics
4. Incrementally

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PRD MEDIA GROUP has excellent project management functions. We regularly get deliverables that are above and beyond what we've asked for. They constantly bring a strategic lens to our programming that improves our ability to impact the business.

What was your primary form of communication with PRD MEDIA GROUP?

Virtual Meeting

What did you find most impressive or unique about this company?

PRD MEDIA GROUP has high level business and marketing acumen. They're quick to understand the inner workings of a business and how to impact a business through the levers they manage.

Are there any areas for improvement or something PRD MEDIA GROUP could have done differently?

I have been very satisfied with all aspects of PRD MEDIA GROUP service and partnership.