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Pony Studio

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The Branding Agency for Emerging Tech

We specialise in strategic brand development for ambitious technology companies - brand strategy, brand identity systems, high-converting websites, and scalable product design. A senior team fluent in engineering complexity, deep tech, and designing for measurable business impact. Trusted by 150+ tech brands, from category-defining startups to global enterprises. Based in London. Working globally.

  • Min project size
    $25,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    London, England
  • Year founded
    Founded 2019

1 Locations

  • London , England

Service Lines
Branding
25%
Product Design
20%
UX/UI Design
20%
Web Design
20%
Logo
15%
Select Focus Area
Branding Focus
Brand strategy
50%
Corporate identity
25%
Product branding
25%
Industries

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Clients

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Our Story

We are a senior, independent team of strategists, designers and technologists. We help ambitious technology companies clarify complex propositions, define a stronger market position and build distinctive brands that carry through to websites and digital experiences. Our work spans brand strategy, positioning, naming, verbal identity, visual identity and web design. Every project is led by senior people from start to finish.

What Sets Us Apart

Strategy, Identity and Digital in One Team

We develop positioning, messaging, visual identity and website experience together. That keeps the original strategic idea intact from the first workshop through to launch, rather than handing it between separate brand, web and product teams.

Senior People Stay Close to the Work

Projects are led by experienced strategists and designers throughout. The people shaping the direction stay involved in the key decisions, creative development and delivery, giving clients direct access to the team doing the work.

Built for Complex Technology Businesses

We work with companies whose products are technical, unfamiliar or difficult to explain. Our role is to turn that complexity into a clear market position, a credible brand and digital experiences that help customers understand why the business matters.

Commonly Asked Questions

We work primarily with technology companies across AI, fintech, SaaS, deep tech, Web3, infrastructure and consumer technology.

Our work includes brand strategy, positioning, naming, verbal identity, visual identity, websites and digital experiences.

No. We work with category-defining startups, scale-ups and established global businesses, typically when the company is entering a new stage of growth or needs a clearer market position.

Projects are led by senior strategists and designers from start to finish. Pony remains founder-led, with senior people involved in the key strategic and creative decisions.

Yes. We develop website strategy, content structure, UX/UI and visual design alongside the brand, so the digital experience carries the same clarity and distinctiveness as the identity.

Locations (1)

19 Soames Walk, Studio 16, London, England SE10 0AX

10 - 15

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