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Plum Good Marketing is a fractional CMO agency that gives growing businesses executive-level marketing leadership — without the full-time cost or the long-term contract.
We work with mid-sized companies that have strong operations, capable teams, and real growth goals — but no one owning the marketing strategy at the leadership level. Campaigns are running. Content is going out. Vendors are delivering their pieces. But nothing connects, nothing compounds, and leadership can't tell if marketing is actually working. That's the gap we close.
As your fractional CMO, we sit in your leadership meetings, own your marketing rocks, align your team and vendors around a clear quarterly strategy, and report in business language — revenue, pipeline, customer acquisition cost — not impressions and follower counts.
We work especially well with:
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Manufacturers with DTC channels who need marketing aligned to operational realities and revenue goals
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EOS-aligned companies where marketing is the weakest link in an otherwise disciplined organization
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Second-generation and legacy business owners who are ready to modernize without losing what makes their company special
What sets us apart:
No long-term contracts. No hidden fees. Cancel anytime with 30 days notice. We don't take orders — we take ownership. Our clients describe us as feeling like a full-time member of the team, not an outside agency. We attend L10 meetings, mentor junior marketers, manage vendors, and stay through execution. The plan doesn't sit in a deck. It gets done.
Plum Good Marketing is based in Detroit, Michigan and serves clients across the U.S., Europe and the UK.
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Min project size
$1,000+
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Year founded
Founded 2023
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Our Story
Plum Good Marketing is a Detroit-based fractional CMO team led by Halley Karas — an MBA-backed marketing executive with deep roots in brand strategy, ecommerce, and operational leadership. We're strategists, creatives, and execution specialists who embed into your business like a full-time team. Collaborative, proactive, and focused on revenue over vanity metrics. Our clients don't get deliverables. They get a marketing partner who actually shows up.
Meet the Team
Halley KarasCEO
Founder & Chief Strategist at Plum Good Marketing. Detroit-based marketing executive with an MBA from Michigan and a background in hospitality, agency leadership, and brand strategy. Built Plum to be the partner growing businesses always needed.
What Sets Us Apart
We Own the Strategy. You Own Your Time.
Most agencies hand you recommendations and walk away. We step into the marketing seat, attend your leadership meetings, manage your team and vendors, and drive execution from start to finish. You get a fractional CMO who thinks like a business owner — because we've been one.No Long Contracts. No Vanity Metrics. No Fluff.
Cancel anytime with 30 days notice. No hidden fees, no retainer padding, no dashboards full of numbers that don't mean anything. Every strategy we build connects directly to revenue, pipeline, and real business growth. We earn our seat every single quarter.Built for Manufacturers, EOS Teams & Legacy Brands
We don't serve everyone — and that's the point. Plum specializes in mid-sized manufacturers, EOS-aligned companies, and second-generation business owners. We know your world, speak your language, and build marketing that fits how you actually run your business.
Contact Plum Good Marketing
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