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Playmotiv

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Gamification that drives business results

Playmotiv is a corporate gamification company that helps organizations motivate people, reinforce key behaviors and improve business performance through engaging digital experiences.

  • Min project size
    $5,000+
  • Hourly rate
    < $25 / hr
  • Employees
    10 - 49
  • Locations
    Barcelona, Spain
  • Year founded
    Founded 2004

Overview by:

Reviewer avatar
Joan Trilla
CEO About the Team

1 Locations

  • Barcelona , Spain

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    Our Story

    Playmotiv helps companies turn business goals into motivating experiences. Since 2004, our multidisciplinary team has combined gamification strategy, creativity, technology and data to activate sales teams, improve onboarding and training, and boost engagement. We believe people perform better when objectives are clear, progress is visible and participation feels meaningful.

    Meet the Team

    Joan Trilla

    Joan TrillaCEO

    Joan Trilla is the CEO of Playmotiv, where he helps companies use gamification to boost engagement, sales performance, onboarding and training through strategic, creative and measurable digital experiences.

    What Sets Us Apart

    Gamification built for business impact

    We connect game mechanics with real KPIs, so every challenge supports measurable goals such as sales activation, training adoption, onboarding or engagement.

    Strategy, creativity and technology in one team

    Our team brings together gamification expertise, storytelling, platform development and data analysis to create tailored experiences, not one-size-fits-all campaigns.

    Experience across complex B2B environments

    We design programs for sales networks, distributors, retail, call centers and corporate teams where participation, execution and results matter.

    Team Breakdown

    Gamification Strategy (2)
    Creative & Storytelling (2)
    Product & Platform Development (4)
    Data & Analytics (2) +1 Teams

    Commonly Asked Questions

    We begin with a discovery phase to understand the business challenge, target audience, KPIs and operational context. Then we define the gamification strategy, mechanics, narrative, reward logic and measurement framework. Once aligned, we configure the experience, support launch communications and monitor participation and results throughout the program.

    We are especially interested in projects focused on sales activation, distributor and channel engagement, employee onboarding, corporate training, retail execution, call center motivation and internal engagement programs where gamification can help improve participation and business performance.

    Results depend on the objectives, audience and project design, but we focus every program on measurable KPIs such as participation, completion, knowledge reinforcement, sales activity, execution and business outcomes. Our role is to turn strategic goals into engaging experiences that are monitored and optimized over time.

    Playmotiv combines consulting expertise, creative design and a solid gamification platform. We do not simply add points or badges: we create tailored experiences that connect motivation with clear business objectives, using narratives, challenges, rewards and analytics to drive real adoption.

    We work with B2B organizations across sectors such as retail, hospitality, healthcare, pharma distribution, banking, insurance, consumer goods and other industries that need to activate sales teams, train employees or improve engagement across distributed networks.

    Locations (1)

    Plaça del Bonsuccés 7 Barcelona, Spain 08001

    10 - 15

    Contact Playmotiv

    If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

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