PLAN BE

BACKGROUND

Introduce your business and what you do there.

I'm the senior global marketing manager of a global technology company that designs and manufactures innovative devices, components, and solutions for gaming, content creation, AIoT, and cloud computing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Plan Be?

The primary objective of our collaboration with Plan Be was to build brand awareness and generate organic consumer interest in our smartphone product through a content-driven pull marketing strategy rather than conventional advertising.

SOLUTION

What was the scope of their involvement?

We collaborated on a campaign that transformed complex smartphone technologies and features into simple, practical tips that consumers could easily understand and apply in everyday life. Rather than pushing product specifications, we focused on useful, engaging content that naturally attracted audiences and encouraged organic sharing.Plan Be was also behind some of our smartphone's most viral videos, including an April Fools' campaign showing our product charging a Tesla to humorously exaggerate the phone's battery capabilities. These unconventional campaigns used humor, creativity, and storytelling to generate attention and conversation around the brand without relying on traditional advertising.Plan Be handled video production, including scriptwriting, location choice, makeup, editing, talent scouting, and product study.

What is the team composition?

We worked with 6-10 teammates from Plan Be.

How did you come to work with Plan Be?

We found them through an online search. We chose them over other options because they had high ratings, were close to my geographic location, had pricing that fit our budget, offered good value for the cost, and had company values aligned with ours.

How much have you invested with them?

We spent around $200,000–$1 million.

What is the status of this engagement?

We worked together from January 2015–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our collaboration became one of our smartphone's most successful brand awareness initiatives, demonstrating how creative storytelling and consumer-focused content could drive organic reach, engagement, and brand recognition. We saw 5 million views in days and a high engagement of 25%. We also saw an increase in brand awareness. We tracked the campaign's impact on brand recognition through media count; some of the viral campaigns landed on advertising magazines as the best campaign organic viral.

How did Plan Be perform from a project management standpoint?

Plan Be delivered on time. We communicated through in-person and virtual meetings.

What did you find most impressive about them?

I really enjoyed working with Plan Be's director. He was always open to ideas and often went above and beyond what was expected. What made him stand out was his understanding of technology and his ability to turn complex features into creative content that everyday consumers could relate to. He wasn't just executing briefs. He genuinely cared about the ideas and constantly looked for ways to make them better. That made our collaboration both productive and enjoyable.

Are there any areas they could improve?

No, there was nothing to add.