Pivot AI Global

BACKGROUND

Introduce your business and what you do there.

I’m the marketing head of ibex, a global business process outsourcing, digital marketing, and customer engagement solutions company. We use advanced technology and AI to help companies acquire, engage, and retain customers across various industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pivot AI Global?

We needed help improving our online visibility and discoverability, increasing our brand reputation, and modernizing our marketing operations.

SOLUTION

What was the scope of their involvement?

Pivot AI Global has been helping us with brand messaging to update and create clarity to assist with modernizing our website to support discoverability across major AI answer engines. The goal is to drive more qualified traffic to an updated web domain to capture and engage prospective new business opportunities.

In terms of deliverables, Pivot AI Global has provided a brand messaging document called the bedrock or messaging north star, a discoverability measurement engine to track top questions an ideal client profile would ask, and a website strategy and content update to reflect the updated positioning. The team also provides ongoing campaign and marketing operations support, including PR, AR, awards, and credential building.

What is the team composition?

We’ve been working with one teammate from Pivot AI Global.

How did you come to work with Pivot AI Global?

Someone referred Pivot AI Global to me. I chose them over other options because they were a great culture fit, had good value for the cost, and I had past experience with their team.

What is the status of this engagement?

We started working with Pivot AI Global in June 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Pivot AI Global has helped us improve our discoverability across the four major AI answer engines, which we update weekly. The team has also helped us increase our marketing qualified lead generation and develop a marketing ROI approach to our marketing operations.

Moreover, the messaging update was long overdue and well received by our executive leadership team, board of directors, and shareholders. Our marketing qualified engagement from our online presence is also increasing, with improved attribution capabilities.

How did Pivot AI Global perform from a project management standpoint?

Pivot AI Global delivers on time and on budget. Our project scope has evolved to an ongoing engagement. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Pivot AI Global really understands the B2B process and specifically the BPO buyer. The team has been able to engage as a member of our marketing team quickly and naturally.

Are there any areas they could improve?

I can’t think of anything for Pivot AI Global to improve.