PhonetiCall Inc

BACKGROUND

Introduce your business and what you do there.

I'm the audience development manager at EndeavorB2B, a media company that helps marketers reach decision-makers and drive business growth by providing media, insights, and scalable marketing solutions across 90 media brands and 45+ industry events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PhonetiCall Inc?

We needed help calling our current subscribers for retention and obtaining leads for new subscribers.

SOLUTION

What was the scope of their involvement?

PhonetiCall Inc provides calling services for our company. The team has incorporated testing of texting, AI usage, and live calling. PhonetiCall Inc has also split lists via landline and mobile calling. The team provides daily reports of results with a breakout of contacts, unavailable reasonings, and list updates on what is working versus what is not. PhonetiCall Inc also provides ideas to try to enhance list saturation and weekly return files for list updates.

What is the team composition?

We’ve worked with multiple teammates from PhonetiCall Inc. based on the industry we are reaching.

How did you come to work with PhonetiCall Inc?

PhonetiCall Inc was referred to me by another vendor. I chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with PhonetiCall Inc in March 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

PhonetiCall Inc has met or exceeded our goals. The team has a good understanding of our industry and what we need to succeed. PhonetiCall Inc is state-of-the-art in testing and investing in new ideas. I’ve provided campaigns to be used in their testing of AI. While it performed to our expectations, they continued to invest and develop it to a much stronger vehicle for lower-cost/budget campaigns. It is now built into all my campaigns for retention.

How did PhonetiCall Inc perform from a project management standpoint?

PhonetiCall Inc delivers on time. We have daily communication of calling/list results and weekly communication on what’s working, what’s not, and ideas to try to increase results.

What did you find most impressive about them?

PhonetiCall Inc goes the extra mile not to let any campaign be considered a failure. The team tests, learns, tweaks, and moves on.

Are there any areas they could improve?

No, there’s nothing I can come up with.