Phil Cohn

BACKGROUND

Please describe your company and your position there.

I am the Head of Content & Community at Fritz AI, as part of the larger marketing team. In this role, I serve as Editor-in-Chief of Heartbeat, a digital publication exploring the intersection of social augmented reality and machine learning. In this role, I also lead a contributing writer program that features community-driven tutorials, explainers, topic deep dives, and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Phil Cohn?

Phil has become a recurring, reliable tutorial contributor for Heartbeat —he's written several technical tutorials that explore relevant and challenging problems in Lens Studio, Snapchat's AR creation platform.

What were your goals for this project?

Our goal, broadly speaking, is to inspire the next generation of commercial AR creators. With this content approach, we hope to help Creators learn new skills, express themselves creatively, and add to their toolkits in the interest of becoming commercially successful. For our business, we're looking to build an audience and community of AR creators, build our brand authority in the space, and learn how we might be able to support these creators via our product.

SOLUTION

How did you select Phil Cohn?

I found some of Phil's writing on Medium, which is where we host Heartbeat. His technical acumen and writing abilities set him apart from many other writers we've worked with over the years.

Describe the scope of their work in detail.

Phil and I initially spoke on the phone to have a broad chat about his AR development work. During this call, we discussed content possibilities, given his previous writing. From there, we've entrusted Phil to develop tutorial topics as he creates. He is able to work mostly autonomously, with standard support form our editorial staff.

What was the team composition?

Phil has completed this work as a freelance/contract writer. Our editorial team offers end-to-end support in seeing drafts from inception to publication, and beyond.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Phil's work has been instrumental in our efforts to build a library of high-quality Lens Studio tutorial content. While the audience for this content area remains relatively small, he's been incredibly helpful in allowing us to ramp up content production in this area, without having to dedicate internal engineering resources to that endeavor.

How effective was the workflow between your team and theirs?

Phil is incredibly responsive, professional, and reliable. He delivers hight quality work when he says he will, and he's a pleasure to work with.

What did you find most impressive about this company?

Reliability -- so often, in the content marketing/production world, finding external/freelance contributors can be fraught with inconsistency, limited correspondence, etc. Phil stands apart as someone who I can count on to deliver high quality work in a timely fashion.

Are there any areas for improvement?

N/A