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Brand strategy consultancy. Relevancy Engineering

Petrichor Projects is a brand strategy consultancy founded by Philipp Rimmler. It engineers relevancy for post-funding founders through a proprietary methodology — Relevancy Engineering — which operates on three structural legs: authentic core, category ownership, and distribution mastery. Engagements range from 2.5-hour single workshops at $7,500 to multi-month full engagements at $45,000. Petrichor works primarily with post-funding founders (Seed through Series B) navigating the messy middle between product-market fit and category leadership.

  • Min project size
    $5,000+
  • Hourly rate
    $300+ / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2022

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    Our Story

    Petrichor Projects is a brand strategy consultancy founded by Philipp Rimmler. Its proprietary methodology, Relevancy Engineering, operates on three structural legs: authentic core, category ownership, and distribution mastery. Engagements range from $7,500 single workshops to $45,000 full reputation engineering engagements. Petrichor works primarily with post-funding founders navigating the messy middle between product-market fit and category leadership.

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