PERFORMIQ

BACKGROUND

Please describe your company and position.

I am the President & CEO of B&R Stores, Inc.

Describe what your company does in a single sentence.

B&R Stores, Inc. is a family owned supermarket chain with locations in Nebraska, Iowa, and Missouri. The main store banners for B&R are Russ's Market, (www.russmarket.com) and C&R Markets (www.crsupermarkets.com) full service conventional supermarkets and Super Saver, (www.super-saver.com) a price impact format with fresh perishable departments. B&R Stores also operates other store banners in Nebraska and Iowa.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PERFORMIQ to accomplish?

• Before working with Performiq, our ad campaigns were running but not delivering consistent returns. We needed a team that could optimize performance and make our paid channels more profitable.

SOLUTION

How did you find PERFORMIQ?

• Referral
• Clutch Site

Why did you select PERFORMIQ over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from PERFORMIQ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Before working with Performiq, our ad campaigns were running but not delivering consistent returns. We needed a team that could optimize performance and make our paid channels more profitable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw an increase in conversion rates and improved return on ad spend by roughly 25%, along with more stable campaign performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was clear and consistent, with regular updates and actionable insights shared throughout the project.

What was your primary form of communication with PERFORMIQ?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to quickly identify underperforming areas and optimize them with a data-driven approach.

Are there any areas for improvement or something PERFORMIQ could have done differently?

No major issues; the collaboration was smooth and effective.

BACKGROUND

Please describe your company and position.

I am the Director of Inpatient Services of Emplify

Describe what your company does in a single sentence.

Emplify is on a mission to help one million employees do the best work of their careers. By giving organizations the insights to unlock the potential of their people, Emplify’s insights framework distills culture and feedback into employee analytics that enable leaders to make better data-driven decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PERFORMIQ to accomplish?

• Before working with Performiq, organic search was not a reliable acquisition channel for us. We had some traffic coming in, but it was inconsistent and rarely converted into qualified leads. Most of our growth depended on paid channels, which made scaling expensive. Our goal was to build a predictable inbound pipeline through SEO that could generate high-quality B2B leads.

SOLUTION

How did you find PERFORMIQ?

• Referral
• Clutch Site

Why did you select PERFORMIQ over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from PERFORMIQ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Performiq approached SEO very differently from what we had experienced before. Instead of focusing only on keywords, they built a structured content and GEO strategy aligned with our buyer journey. They implemented technical SEO improvements, created high-intent content, and used AI-assisted workflows to scale production without sacrificing quality. Their team also continuously optimized pages based on performance data and user behavior.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first 3–4 months, we started seeing meaningful improvements in rankings and traffic quality. Over the course of the engagement, inbound leads from organic search increased by approximately 70–80%. More importantly, these leads were highly relevant to our offering, which improved our conversion rates and sales efficiency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration was structured and transparent. We had regular reporting, clear priorities, and a roadmap that evolved based on results. Communication was always prompt, and they were proactive in suggesting improvements rather than waiting for direction.

What was your primary form of communication with PERFORMIQ?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their use of AI in the SEO process stood out. It clearly accelerated execution and allowed for consistent content output while maintaining quality. Combined with their understanding of B2B dynamics, it resulted in a much more effective organic strategy.

Are there any areas for improvement or something PERFORMIQ could have done differently?

No major issues. If anything, expanding reporting dashboards for more granular insights would be helpful, but overall the experience was very positive.

BACKGROUND

Please describe your company and position.

I am the Client Services Trainer of PublicSchoolWORKS

Describe what your company does in a single sentence.

PublicSchoolWORKS provides the ONLY comprehensive staff & student safety compliance and risk management solution for schools in the US and Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PERFORMIQ to accomplish?

• We needed to increase student enrollments and improve the efficiency of our marketing campaigns. Our previous efforts lacked structure and consistent results.

SOLUTION

How did you find PERFORMIQ?

• Online Search
• Referral

Why did you select PERFORMIQ over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from PERFORMIQ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Performiq managed our ad campaigns across Google and social platforms, optimized our funnels, and refined messaging to better appeal to our target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a noticeable increase in enrollment rates and improved campaign efficiency within a few months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Smooth and well-structured, with regular updates and quick responses to feedback.

What was your primary form of communication with PERFORMIQ?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to simplify complex campaign data into clear, actionable insights stood out.

Are there any areas for improvement or something PERFORMIQ could have done differently?

No major areas for improvement.