What evidence can you share that demonstrates the impact of the engagement?
When it came to the link building activities, I believe they had a certain number of links they were supposed to provide and they definitely met that. Deepak sent us a summary report and we significantly improved in our keyword rankings.
They provided us with some Google Analytics reports on top traffic channels and the channels that worked best for us, and although I didn’t see a massive change in that, there was a rise particularly when it came to keyword ranking.
How did Pearl Lemon perform from a project management standpoint?
We had a casual relationship and it was really easy to talk to them. They were very good at responding, as we spoke primarily on WhatsApp and email. They had a lot of ideas for us and were good at meeting deadlines, so we received all the reports when we should have.
I would say that we occasionally felt a little bit ill-informed about the details of what was going on. They were sending a lot of information to us, and we aren’t experts in this sort of thing so it was a lot of information to take in. They definitely provided a lot of reports, which they said they would, but it was a little bit too much information.
What did you find most impressive about them?
I think if you like having a very relaxed relationship and you like working with different people who are experts in different fields, that is what Pearl Lemon is really good for. They are all remote, but they are experts in whatever they do.
Are there any areas they could improve?
Sometimes we could have done with a little bit more of a walkthrough as to what was going on. If you have a lot of knowledge in the area then what they are doing is probably perfect. If you don’t know anything, however, it can be quite time consuming because there is so much information and at a certain point you have to just trust what they are doing. Generally, they were good but it would probably be more useful if you have more knowledge in the area.
Do you have any advice for potential customers?
Depending on how much management you like to give people, it might be good to set up a more regular call with them which we didn’t do. I personally would prefer a little more of a structured meeting schedule, so I would say to book meetings with them to make sure you understand what is going on.